Starbucks Shares Surge After the Return of Pumpkin Beverages Increased Foot Traffic.


Starbucks (NASDAQ:SBUX)

Starbucks stock gained this morning after the news hit the market that the return of pumpkin beverages increased traffic. has released data showing that customers flock to coffee shops like Starbucks (NASDAQ:SBUX) and Dunkin’ Donuts as their seasonal beverages come back this fall.

Pumpkin Spice Lattes, Apple Crisp Oatmilk Macchiatos, Pumpkin Cream Cheese Muffins, and Pumpkin Scones were among the most anticipated menu additions to return to Starbucks (NASDAQ:SBUX) at the beginning of September. According to, the new fall menu “stood out” enough to be distinguished from the usual back-to-school patterns, indicating that the menu reorganization significantly contributes to revenue growth.

According to the survey, “Seven days after the chain released its fall menu, visits to Starbucks stock were up 25.7% this year compared to the average weekly visit statistics for the preceding five weeks.” “Visits were up 7.5% during that period compared to 2019 numbers,” the report said.

Meanwhile, Dunkin, owned by Inspire Brands, also experienced growth, but on a smaller scale. There was a 9.5% increase in traffic at this location compared to the dates stated for Starbucks (NASDAQ:SBUX), thanks to the popularity of their Pumpkin Cold Brew, Pumpkin Munchkins, and Maple Sugar Bacon Breakfast Sandwich. There was a 5.8% increase in traffic from 2018 to 2019 alone.

Company projections for fiscal 2023–2025 have been revised upward to 10-15% annual growth in adjusted EPS and 7-9% annual growth in comparable sales, yielding 10-12% growth in global revenue.

This outlook is supported by an upgraded U.S. estimate: between 2023 and 2025, the business anticipates annual U.S. comp sales of 7-9%, up from its earlier forecast of 4-5%.

Meanwhile, comparable store sales in China are expected to increase by 4-6% every year, with net store growth of 13% over the same period.

In the long run, the corporation anticipates “progressive” development in operating margin, meaning annual increases.

Starbucks (NASDAQ:SBUX) plans to invest $1 billion in fiscal 2023 and $2.5 billion to $3 billion over the next three years as part of its increased capital expenditures.

According to Starbucks (NASDAQ:SBUX), capital returns will improve earnings per share by around 1% each year beginning in fiscal 2024. It plans to return roughly $20 billion to shareholders over the next three years through dividends and buybacks.

After three years, Starbucks stocks expects its dividend to yield around 2%.

Featured Image – Megapixl © Tea 

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