Alphabet (NASDAQ:GOOGL) subsidiary Google is continually adding new and innovative features to the Wear OS to improve its position in the wearables market.
According to reports, Google has released an updated version of Google Camera for Wear OS that features a Material You overhaul. This substantiates the fact that was discussed earlier in the sentence.
The most recent makeover includes a button that looks like a hamburger and is located at the very top of the screen. Users can activate the ‘3-sec timer option by tapping on it and obtain access to the camera that faces either the back or the front of the device.
In addition, the button to take a picture is located at the bottom of the screen so that users can see the photograph’s subject well before taking it.
Alphabet intends to provide users of smartwatches with an improved experience by using this recently achieved technological breakthrough.
This is anticipated to increase Google’s reach among its target consumers, which will drive up the company’s top line in the days and weeks ahead.
It is pretty clear that this will benefit Alphabet in the short and the long run in terms of gaining investors’ confidence.
Compared to the decrease of 20.9% seen across all companies in the Computer and Technology sector, shares of Google have performed better, falling by 17% so far this year.
Google Raises the Stakes in Its Competition with Apple and Garmin
Google raises the stakes in its competition with Apple (NASDAQ:AAPL) and Garmin (NYSE:GRMN), all of which are seriously attempting to improve user experience. Riding on this recent move, Google ups its game against Apple and Garmin.
Recently, Apple announced it would incorporate a built-in camera into the Apple Watch Series 8. This camera will be installed in the digital crown of the smartwatch. Users can point their devices at a subject and take a picture of it using this functionality. In the year-to-date period, Apple has had a loss of 1.9%.
Users of the Garmin Forerunner 255 and 955 smartwatches can capture pictures with their phones by using the smartwatch to manage the camera shutter setting on their phones. Garmin users can do so with a mobile app for their phones called Camera Remote Watch, which can be downloaded from the Apple App Store or the Google Play Store. In the same time frame, the value of a share of Garmin has decreased by 27.2%.
Google Is Putting More Resources Into Its Wear OS Efforts
Despite this, it is anticipated that Google’s continuing efforts to develop its Wear OS will continually gain a competitive edge over the company’s other competitors.
In addition to this most recent development, Alphabet is preparing to offer streaming capabilities to its customers who use the YouTube Music app for Wear OS.
Google Maps is now available on Wear OS watches. There is cause for optimism over the company’s intensifying efforts to enhance smartwatches’ battery life and health aspects.
At its annual I/O developer conference, Alphabet ended the anticipation of its long-awaited wristwatch by unveiling the Google Pixel Watch. The watch’s software is called Wear OS, and the technology developed by Fitbit powers it.
It is anticipated that Google will be able to increase its footprint in the rapidly growing market for smartwatches with the assistance of the attempts described above.
The highlighted industry is experiencing considerable growth due to the increasing acceptance of smartwatches. This is because smartwatches satisfy multiple client requirements in a single device, including time schedules, fitness tracking, music, and other features.
According to a survey by Facts and Factors, the global market for smartwatches is projected to reach $97.5 billion by 2028, with a compound annual growth rate (CAGR) of 21.5% from 2022 through 2028.
Featured Image: Megapixl @Rafaelhenriquepress
