Virtually all businesses can benefit from press release distribution services. The question is, are the benefits worth the cost?
In this article, we’ll take a look at the pros and cons of using press release distribution services. By the end, you should have a good idea of whether or not this is something your business should invest in.
What are press release distribution services and how do they work?
For businesses big and small, getting the word out is essential for success. But with the 24-hour news cycle and the ever-growing popularity of social media, it can be hard to know where to start.
Enter press release distribution services. In a nutshell, these services help businesses reach a wider audience by sending out press releases to news outlets and other interested parties. But how do press release distribution services work, exactly?
Most PR distribution services work by first collecting your release and then sending it out to their network of contacts. These contacts can include news outlets, bloggers, and others who might be interested in your story.
In some cases, you can even specify which contacts you want your release to go out to. Once your press release is sent out, it’s up to the recipients to decide whether or not they want to cover your story. But with a little bit of luck, you’ll be on your way to getting some valuable press coverage for your business.
What are the pros of using a press release distribution service for your business or organization’s PR strategy?
- With a press release distribution service, you can send your story to hundreds or even thousands of contacts at once. This would be virtually impossible to do on your own.
- A PR distribution service can also help you target specific outlets and contacts. This way, you can be sure that your story is going to people who are likely to be interested in it.
- PR distribution services can also save you a lot of time. Instead of having to track down all of your media contacts and send them your release one by one, you can simply hit “send” and be done with it.
- Press release distribution services can give your story a boost by making it easier for journalists and other members of the media to find and cover your story.
- By getting your press releases published on high-authority websites, you can earn valuable backlinks that will help improve your site’s ranking in search engines i.e, SEO.
- If you have an international audience, a press release distribution service can help you reach media outlets in other countries.
What are the cons of using a press release distribution service for your business or organization PR strategy?
While press release distribution services can be a helpful tool, they’re not without their drawbacks. Here are a few things to keep in mind before you decide to use one:
- Press release distribution services can be expensive. Depending on the service you use, you could end up paying hundreds or even thousands of dollars per month.
- While you might get lucky and have your story picked up by a major news outlet, there’s also a chance that it will only be published on obscure websites that no one reads.
- If you send out too many press releases that no one cares about, you could end up on a journalist’s blacklist. This means they’ll never cover your story, no matter how newsworthy it is.
How can you ensure that you’re getting the most out of your press release distribution service?
A press release is only as good as its distribution. If you want to get the most out of your press release distribution service, there are a few things you can do to make sure you’re getting the most bang for your buck.
First, consider the reach of the service. How many media outlets does it distribute to? Make sure you’re getting a good mix of local, national, and trade outlets.
Second, consider the quality of the media outlets on the list. A high-quality outlet is more likely to pick up your release and give it placement than a low-quality outlet.
Finally, consider the price of the service. If it seems too good to be true, it probably is. A quality press release distribution service will cost a few hundred dollars, but it will be worth it in the long run.
Bottom Line
As with every marketing method, there are pros and cons to using press release distribution services. On one hand, they can save you a lot of time and help you reach a wider audience. On the other hand, they can be expensive and if the same content appears on multiple websites, Google might penalize such domains thus affecting their SEO. However, using press release distribution services can be a helpful tool in your overall PR strategy. Just make sure you’re getting the most out of your investment by choosing a quality service and following the tips above.
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