NEW YORK, July 20, 2023 /PRNewswire/ — The vacation rental market size is estimated to grow at a CAGR of 8.54% and the size of the market is forecast to increase by USD 84.41 billion between 2022 and 2027, according to Technavio. The growing competition in the market is compelling vendors to adopt various growth strategies, such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market’s competitive landscape and offers information on several market vendors, including – 9flats.com PTE Ltd., Agoda Co. Pte. Ltd., Airbnb Inc., Expedia Group Inc., Hotelplan Management AG, MakeMyTrip Ltd., NOVASOL AS, Oravel Stays Ltd., TripAdvisor LLC, and Wyndham Hotels and Resorts Inc. – Download the sample Report

Vacation Rental Market Insights –

• Vendors: 15+, Including 9flats.com PTE Ltd., Agoda Co. Pte. Ltd., Airbnb Inc., Expedia Group Inc., Hotelplan Management AG, MakeMyTrip Ltd., NOVASOL AS, Oravel Stays Ltd., TripAdvisor LLC, and Wyndham Hotels and Resorts Inc., among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: management (managed by owners and professionally managed), mode of booking (offline and online), and Geographic (Europe, North America, APAC, MEA, and South America)

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Key Drivers- The growing tourism industry and the increasing popularity of short-term rental properties are key factors driving the market growth. The expansion of the tourism sector has a significant impact on a country’s GDP. Furthermore, various governments have implemented strategies to promote the growth of the tourism industry. Moreover, this growth has increased the demand for vacation rental properties worldwide. The travel and tourism industry has been greatly supported by the baby boomer generation. In addition, the market has a high demand for a variety of accommodations, including apartments, farm stays, private homes, cabins, beach houses, villas, and cottages.

The rising demand for short-term vacation rentals can be attributed to their potential for generating higher returns when marketed effectively compared to long-term rentals. However, short-term rental properties are considered a popular investment choice, especially for diversifying one’s portfolio. Hence, these factors are expected to drive market growth during the forecast period.

Major Trends- The adoption of effective promotional strategies is the major trend in market growth. Major companies in the market are focusing on effective advertising strategies and celebrity endorsements to expand their customer base. They offer discounts, seasonal promotions, and contests to attract customers. Moreover, the Internet has played a significant role in increasing the market presence of major vendors. Most vendors have a strong online presence, which they use as a marketing platform.

In addition, social media platforms are particularly important for developing new offerings, understanding trends, analyzing customer experiences, monitoring brand reputation, and tracking service reviews. Furthermore, the popularity of social networking has led to increased investments in social media campaigns and promotional strategies. Hence, these factors are expected to drive market growth during the forecast period.

Significant Challenges- Risks associated with fraudulent vacation rental houses, apartments, and homestays are the significant challenge restricting the market growth. Various risk factors negatively affect customer trust in the global market. The operations of key vendors are affected due to Scams, fraudulent reviews, and unethical practices. Although counterfeit players carry out such activities, they also impact the business operations of established market vendors.

Furthermore, companies like Airbnb Inc and HomeAway aim to reduce these risks by providing user reviews and ratings, secure transactions, and effective customer service. However, fraudulent advertisements, bait-and-switch tactics, and double bookings have resulted in a decline in overall market revenue. Additionally, phishing attempts also hinder the growth of major vacation rental vendors. As the probability of risks increases, customers may choose alternative lodging options like hotels, diverting from the vacation rental market. Hence, these factors are expected to restrict market growth during the forecast period.

Drivers, Trends & Challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report!

The vacation rental market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as prospects.

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What are the key data covered in this Vacation Rental Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the vacation rental market between 2023 and 2027
• Precise estimation of the size of the vacation rental market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the vacation rental market across Europe, North America, APAC, MEA, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of vacation rental market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Management
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Mode of Booking
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global vacation rental market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on Global vacation rental market 2017 – 2021 ($ billion)

• 4.2 Management Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – Management Segment 2017 – 2021 ($ billion)

• 4.3 Mode of Booking Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Mode of Booking Segment 2017 – 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Management

• 6.1 Market segments
• Exhibit 30: Chart on Management – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Management – Market share 2022-2027 (%)

• 6.2 Comparison by Management 
• Exhibit 32: Chart on Comparison by Management
• Exhibit 33: Data Table on Comparison by Management

• 6.3 Managed by owners – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Managed by owners – Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Managed by owners – Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Managed by owners – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Managed by owners – Year-over-year growth 2022-2027 (%)

• 6.4 Professionally managed – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Professionally managed – Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Professionally managed – Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Professionally managed – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Professionally managed – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Management 
• Exhibit 42: Market opportunity by Management ($ billion)

7 Market Segmentation by Mode of Booking

• 7.1 Market segments
• Exhibit 43: Chart on Mode of Booking – Market share 2022-2027 (%)
• Exhibit 44: Data Table on Mode of Booking – Market share 2022-2027 (%)

• 7.2 Comparison by Mode of Booking 
• Exhibit 45: Chart on Comparison by Mode of Booking
• Exhibit 46: Data Table on Comparison by Mode of Booking

• 7.3 Offline – Market size and forecast 2022-2027 
• Exhibit 47: Chart on Offline – Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Offline – Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Offline – Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Offline – Year-over-year growth 2022-2027 (%)

• 7.4 Online – Market size and forecast 2022-2027 
• Exhibit 51: Chart on Online – Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on Online – Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on Online – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Online – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Mode of Booking 
• Exhibit 55: Market opportunity by Mode of Booking ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 Europe – Market size and forecast 2022-2027 
• Exhibit 61: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 63: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.4 North America – Market size and forecast 2022-2027 
• Exhibit 65: Chart on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 67: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.5 APAC – Market size and forecast 2022-2027 
• Exhibit 69: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 73: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027 
• Exhibit 77: Chart on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027 
• Exhibit 81: Chart on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 UK – Market size and forecast 2022-2027 
• Exhibit 85: Chart on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.10 France – Market size and forecast 2022-2027 
• Exhibit 89: Chart on France – Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on France – Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on France – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on France – Year-over-year growth 2022-2027 (%)

• 9.11 Italy – Market size and forecast 2022-2027 
• Exhibit 93: Chart on Italy – Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on Italy – Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on Italy – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Italy – Year-over-year growth 2022-2027 (%)

• 9.12 China – Market size and forecast 2022-2027 
• Exhibit 97: Chart on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 9flats.com PTE Ltd.
• Exhibit 108: 9flats.com PTE Ltd. – Overview
• Exhibit 109: 9flats.com PTE Ltd. – Product / Service
• Exhibit 110: 9flats.com PTE Ltd. – Key offerings

• 12.4 Accor SA
• Exhibit 111: Accor SA – Overview
• Exhibit 112: Accor SA – Business segments
• Exhibit 113: Accor SA – Key offerings
• Exhibit 114: Accor SA – Segment focus

• 12.5 Agoda Co. Pte. Ltd.
• Exhibit 115: Agoda Co. Pte. Ltd. – Overview
• Exhibit 116: Agoda Co. Pte. Ltd. – Product / Service
• Exhibit 117: Agoda Co. Pte. Ltd. – Key news
• Exhibit 118: Agoda Co. Pte. Ltd. – Key offerings

• 12.6 Airbnb Inc.
• Exhibit 119: Airbnb Inc. – Overview
• Exhibit 120: Airbnb Inc. – Product / Service
• Exhibit 121: Airbnb Inc. – Key offerings

• 12.7 Bennington Properties LLC 
• Exhibit 122: Bennington Properties LLC – Overview
• Exhibit 123: Bennington Properties LLC – Product / Service
• Exhibit 124: Bennington Properties LLC – Key offerings

• 12.8 Bluefish Vacation Rentals 
• Exhibit 125: Bluefish Vacation Rentals – Overview
• Exhibit 126: Bluefish Vacation Rentals – Product / Service
• Exhibit 127: Bluefish Vacation Rentals – Key offerings

• 12.9 BoutiqueHomes
• Exhibit 128: BoutiqueHomes – Overview
• Exhibit 129: BoutiqueHomes – Product / Service
• Exhibit 130: BoutiqueHomes – Key offerings

• 12.10 Expedia Group Inc.
• Exhibit 131: Expedia Group Inc. – Overview
• Exhibit 132: Expedia Group Inc. – Business segments
• Exhibit 133: Expedia Group Inc. – Key offerings
• Exhibit 134: Expedia Group Inc. – Segment focus

• 12.11 Hotelplan Management AG 
• Exhibit 135: Hotelplan Management AG – Overview
• Exhibit 136: Hotelplan Management AG – Product / Service
• Exhibit 137: Hotelplan Management AG – Key offerings

• 12.12 MakeMyTrip Ltd.
• Exhibit 138: MakeMyTrip Ltd. – Overview
• Exhibit 139: MakeMyTrip Ltd. – Business segments
• Exhibit 140: MakeMyTrip Ltd. – Key offerings
• Exhibit 141: MakeMyTrip Ltd. – Segment focus

• 12.13 NOVASOL AS
• Exhibit 142: NOVASOL AS – Overview
• Exhibit 143: NOVASOL AS – Product / Service
• Exhibit 144: NOVASOL AS – Key offerings

• 12.14 Oravel Stays Ltd.
• Exhibit 145: Oravel Stays Ltd. – Overview
• Exhibit 146: Oravel Stays Ltd. – Product / Service
• Exhibit 147: Oravel Stays Ltd. – Key offerings

• 12.15 TripAdvisor LLC
• Exhibit 148: TripAdvisor LLC – Overview
• Exhibit 149: TripAdvisor LLC – Business segments
• Exhibit 150: TripAdvisor LLC – Key offerings
• Exhibit 151: TripAdvisor LLC – Segment focus

• 12.16 World Travel Holdings 
• Exhibit 152: World Travel Holdings – Overview
• Exhibit 153: World Travel Holdings – Product / Service
• Exhibit 154: World Travel Holdings – Key offerings

• 12.17 Wyndham Hotels and Resorts Inc. 
• Exhibit 155: Wyndham Hotels and Resorts Inc. – Overview
• Exhibit 156: Wyndham Hotels and Resorts Inc. – Business segments
• Exhibit 157: Wyndham Hotels and Resorts Inc. – Key offerings
• Exhibit 158: Wyndham Hotels and Resorts Inc. – Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 159: Inclusions checklist
• Exhibit 160: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 161: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 162: Research methodology
• Exhibit 163: Validation techniques employed for market sizing
• Exhibit 164: Information sources

• 13.5 List of abbreviations
• Exhibit 165: List of abbreviations

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