NEW YORK, Aug. 8, 2023 /PRNewswire/ — The global language learning games market size is estimated to increase by USD 5,094.81 million from 2022 to 2027. The market’s growth momentum will progress at a CAGR of 22.65% during the forecast period. Discover some insights on market size historic period (2017 to 2021) and Forecast (2023 to 2027) before buying the full report –Request a sample report

Language learning games market – Company Analysis

Company Landscape – The global language learning games market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer language learning games in the market are ATI Studios SRL, Benesse Holdings Inc., Chegg Inc., Duolingo Inc., GeekSLP, HelloTalk, InFluent, Innovative Language Learning LLC, IXL Learning Inc., Memrise Ltd., MONKIMUN Inc., NetDragon Websoft Holdings Ltd, New Oriental Education and Technology Group Inc., Platinum Equity Advisors LLC, Sierra Entertainment Inc., Sign School Technologies LLC, SMARTSTUDY, Smooth HQ, Tripod Technology GmbH, and Veritas Capital Fund Management L L C. and others.

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• Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – Buy the report!

Company Offerings –

• Benesse Holdings Inc. – The company offers learning apps for children with developmental disabilities and young people with difficulties in reading and writing.
• Chegg Inc. – The company offers language learning games such as the Busuu app.
• Duolingo Inc. – The company offers language learning games such as Dear Duolingo.
• For details on the vendor and their offerings – Request a sample report

Language learning games market – Segmentation Assessment

Segment Overview

Technavio has segmented the market based on end-user (kids and adults), type (multi language choices and one language choice), and geography (North America, Europe, APAC, Middle East and Africa, and South America).

• The kids segment will be significant during the forecast period. Due to an increasing emphasis on early language acquisition and technology integration in education, kids language learning games have become popular among parents, teachers, and language learning institutions. Furthermore, the advancements in technology and the increasing importance of language skills made language learning games play a crucial role in fostering language acquisition among children in a fun and interactive way. Hence, such factors boost the growth of the kids segment of the global language learning games market during the forecast period.

Geography Overview

By geography, the global language learning games market is segmented into North America, Europe, APAC, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global language learning games market.

• North America will contribute 28% to the growth of the global market during the forecast period. Factors such as the increasing demand for language learning tools and the convenience of mobile applications drive the growth of the regional market. Furthermore, the market witnessed a surge in demand due to the closure of major educational institutions and learning centers engaged in imparting language learning courses during the lockdowns by the governments of major countries in the region. Hence, such factors boost the regional market growth during the forecast period.

For insights on global, regional, and country-level parameters with growth opportunities from 2017 to 2027 – Download a Sample Report

Language learning games market – Market Dynamics

Leading Drivers –

The increased number of language-learning games drives the growth of the language-learning games market. With new games being released regularly, technological advances and language learning games become more sophisticated and accessible through digital platforms.

Also, these games offer a fun and engaging way for people to learn a new language and are becoming increasingly popular. It is a more immersive and interactive experience that can make the learning process more enjoyable and effective. Hence, such factors boost the language-learning games market growth during the forecast period.

Key Trends – 

The increase in the adoption of language learning applications by corporates is an emerging language-learning games market trend. Companies have realized the importance of language learning for their employees. Thus, they invest in language learning applications as a part of their employee training and professional development programs.

Furthermore, multinational companies are increasingly operating in a global marketplace, and having employees who can speak multiple languages is a key competitive advantage. Hence, such trends fuel the growth during the forecast period.

Major challenges – 

The fragmented market structure challenges the growth of the language-learning games market. The market competition is highly intense among major players and small regional players because buyers do not incur switching costs when they are choosing among the language learning providers available.

The price of language learning game programs becomes a critical competitive criterion among vendors, however, established players try to differentiate themselves through digital marketing campaigns and brand-building activities. Hence, such challenges impede growth during the forecast period.

Drivers, Trends, and Challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this language learning games market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the language learning games market between 2023 and 2027
• Precise estimation of the size of the language learning games market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the language learning games market across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of language learning games market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global language learning games market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on global language learning games market 2017 – 2021 ($ million)

• 4.2 End-user Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – End-user Segment 2017 – 2021 ($ million)

• 4.3 Type Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 30: Chart on End-user – Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user – Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user

• 6.3 Kids – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Kids – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Kids – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Kids – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Kids – Year-over-year growth 2022-2027 (%)

• 6.4 Adults – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Adults – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Adults – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Adults – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Adults – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by End-user 
• Exhibit 42: Market opportunity by End-user ($ million)
• Exhibit 43: Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 44: Chart on Type – Market share 2022-2027 (%)
• Exhibit 45: Data Table on Type – Market share 2022-2027 (%)

• 7.2 Comparison by Type
• Exhibit 46: Chart on Comparison by Type
• Exhibit 47: Data Table on Comparison by Type

• 7.3 Multi language choices – Market size and forecast 2022-2027 
• Exhibit 48: Chart on Multi language choices – Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Multi language choices – Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Multi language choices – Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Multi language choices – Year-over-year growth 2022-2027 (%)

• 7.4 One language choice – Market size and forecast 2022-2027 
• Exhibit 52: Chart on One language choice – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on One language choice – Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on One language choice – Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on One language choice – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Type 
• Exhibit 56: Market opportunity by Type ($ million)
• Exhibit 57: Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 59: Chart on Market share by geography 2022-2027 (%)
• Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027 
• Exhibit 63: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027 
• Exhibit 67: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 APAC – Market size and forecast 2022-2027 
• Exhibit 71: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 75: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027 
• Exhibit 79: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027 
• Exhibit 83: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027 
• Exhibit 87: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 Germany – Market size and forecast 2022-2027 
• Exhibit 91: Chart on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.11 UK – Market size and forecast 2022-2027 
• Exhibit 95: Chart on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.12 France – Market size and forecast 2022-2027 
• Exhibit 99: Chart on France – Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on France – Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on France – Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on France – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 103: Market opportunity by geography ($ million)
• Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 107: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 109: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 110: Matrix on vendor position and classification

• 12.3 Benesse Holdings Inc. 
• Exhibit 111: Benesse Holdings Inc. – Overview
• Exhibit 112: Benesse Holdings Inc. – Business segments
• Exhibit 113: Benesse Holdings Inc. – Key offerings
• Exhibit 114: Benesse Holdings Inc. – Segment focus

• 12.4 Chegg Inc.
• Exhibit 115: Chegg Inc. – Overview
• Exhibit 116: Chegg Inc. – Product / Service
• Exhibit 117: Chegg Inc. – Key news
• Exhibit 118: Chegg Inc. – Key offerings

• 12.5 Duolingo Inc.
• Exhibit 119: Duolingo Inc. – Overview
• Exhibit 120: Duolingo Inc. – Product / Service
• Exhibit 121: Duolingo Inc. – Key offerings

• 12.6 GeekSLP
• Exhibit 122: GeekSLP – Overview
• Exhibit 123: GeekSLP – Product / Service
• Exhibit 124: GeekSLP – Key offerings

• 12.7 HelloTalk
• Exhibit 125: HelloTalk – Overview
• Exhibit 126: HelloTalk – Product / Service
• Exhibit 127: HelloTalk – Key offerings

• 12.8 Innovative Language Learning LLC 
• Exhibit 128: Innovative Language Learning LLC – Overview
• Exhibit 129: Innovative Language Learning LLC – Product / Service
• Exhibit 130: Innovative Language Learning LLC – Key offerings

• 12.9 IXL Learning Inc.
• Exhibit 131: IXL Learning Inc. – Overview
• Exhibit 132: IXL Learning Inc. – Product / Service
• Exhibit 133: IXL Learning Inc. – Key offerings

• 12.10 Memrise Ltd.
• Exhibit 134: Memrise Ltd. – Overview
• Exhibit 135: Memrise Ltd. – Product / Service
• Exhibit 136: Memrise Ltd. – Key offerings

• 12.11 MONKIMUN Inc.
• Exhibit 137: MONKIMUN Inc. – Overview
• Exhibit 138: MONKIMUN Inc. – Product / Service
• Exhibit 139: MONKIMUN Inc. – Key offerings

• 12.12 New Oriental Education and Technology Group Inc. 
• Exhibit 140: New Oriental Education and Technology Group Inc. – Overview
• Exhibit 141: New Oriental Education and Technology Group Inc. – Business segments
• Exhibit 142: New Oriental Education and Technology Group Inc. – Key offerings
• Exhibit 143: New Oriental Education and Technology Group Inc. – Segment focus

• 12.13 Platinum Equity Advisors LLC 
• Exhibit 144: Platinum Equity Advisors LLC – Overview
• Exhibit 145: Platinum Equity Advisors LLC – Product / Service
• Exhibit 146: Platinum Equity Advisors LLC – Key offerings

• 12.14 Sierra Entertainment Inc. 
• Exhibit 147: Sierra Entertainment Inc. – Overview
• Exhibit 148: Sierra Entertainment Inc. – Product / Service
• Exhibit 149: Sierra Entertainment Inc. – Key offerings

• 12.15 Sign School Technologies LLC 
• Exhibit 150: Sign School Technologies LLC – Overview
• Exhibit 151: Sign School Technologies LLC – Product / Service
• Exhibit 152: Sign School Technologies LLC – Key offerings

• 12.16 SMARTSTUDY
• Exhibit 153: SMARTSTUDY – Overview
• Exhibit 154: SMARTSTUDY – Product / Service
• Exhibit 155: SMARTSTUDY – Key offerings

• 12.17 Smooth HQ
• Exhibit 156: Smooth HQ – Overview
• Exhibit 157: Smooth HQ – Product / Service
• Exhibit 158: Smooth HQ – Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 159: Inclusions checklist
• Exhibit 160: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 161: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 162: Research methodology
• Exhibit 163: Validation techniques employed for market sizing
• Exhibit 164: Information sources

• 13.5 List of abbreviations 
• Exhibit 165: List of abbreviations

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