Target Stock Down 30% In 2022; Company Closes Big Multi-Year Distribution Deal With FAO Schwarz for Toys

Target Corporation NYSE:TGT

Target Corporation (NYSE:TGT)

As reported by the company, Target Corporation (NYSE:TGT) has secured an exclusive, multiyear arrangement to sell FAO Schwarz toys on Monday.

When the new partnership goes into effect in October, both Target’s (NYSE:TGT) physical stores and its online marketplace will stock more than 120 toys. Additionally, displays of the new toys will be held all throughout the holiday season as the business prepares for the busiest shopping period.

Target’s Chief Merchandising Officer, Jill Sando, stated in a statement that “one of the reasons families love shopping at Target is because of our fantastic range of toys, and that selection is only getting better with our new exclusive agreement with the beloved FAO Schwarz brand.” “We’ve compiled our yearly list of Bullseye’s Top Toys, from hot new items to time-tested favorites, to create an easy, fun, and economical method for guests to locate just the right present for every toy fan on their list.”

Prices for the products are expected to vary from $9.99 to $149.99, with a focus on inexpensive toys priced around $20 and “few iconic FAO toys” priced under $25. As specific examples of “top toys” for the upcoming holiday season, Mattel’s (NASDAQ:MAT) Hot Wheels and UNO collector sets, Hasbro’s (NASDAQ:HAS) Play-Doh Kitchen Creations, and Funko Toy Soldier (FNKO) pops were all mentioned.


Additionally, 50 of the most anticipated holiday toys and games from must-have brands available at Target are featured on the retailer’s Top Toys list, sponsored this year by FAO Schwarz (NYSE:TGT)

  • Starting in October, only TGT retail locations,, and FAO Schwarz store locations will carry exclusive FAO Schwarz toys.
  • More than 120 toys will be included in the selection, along with a special collection honoring FAO Schwarz’s 160th birthday.
  • Toy demos are scheduled to take place during the holiday season in all TGT store toy departments and on
  • With gifts starting at $14.99, TGT’s Christmas Bullseye’s Top Toys list will feature more unique goods.

Read more about Brian Cornell, the CEO of TGT, pledging to continue leading the retailer.

Featured Image-  Megapixl @Jkirsh

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