Evaluating the Potential of Media Stocks Post-Strike: Is It Time to Invest?

WBD Stock

The recent resolution of the four-month Writer’s Guild of America (WGA) strike has brought relief to the media industry, with a three-year agreement valued at approximately $233 million. As the dust settles and late-night shows return, media stocks, which endured turbulence during the negotiations, now present an attractive investment opportunity. Let’s examine three buy-rated media stocks currently trading at compelling levels.

Warner Bros. Discovery, Inc.

Warner Bros. Discovery, Inc. (NASDAQ:WBD) operates in the media and entertainment sector, encompassing film production, streaming services, licensing, and television programming. With a robust portfolio of scripted and unscripted content, including successful movies like Barbie, and streaming platforms like HBO, MAX, and Discovery, WBD is poised for profitability. The company’s licensing agreements with major franchises like DC Comics, HBO, WB Pictures, and Adult Swim/Cartoon Network offer additional revenue streams.

Analyst Ratings: WBD holds a “Moderate Buy” rating, with 12 Strong Buys, 2 Moderate Buys, 7 Holds, and 1 Strong Sell. The mean target price is $18.80, and the high target is $33.00, implying a potential upside of 220.70%.

The Walt Disney Company 

As one of the world’s leading media and entertainment companies, The Walt Disney Company (NYSE:DIS) boasts an extensive portfolio, including animated movies, theme parks, and iconic IPs. Operating in segments such as Disney Media and Entertainment Distribution, Disney Parks, Experiences and Products, and Content Sales/Licensing, DIS leverages its unique assets to create value through spin-offs of existing IP, collaborations like Star Wars, and established franchises like ESPN and ABC. Disney’s ongoing efforts to reduce costs and enhance margins make it an attractive investment choice.

Analyst Ratings: DIS is rated as a “Moderate Buy,” with 15 Strong Buys, 2 Moderate Buys, 6 Holds, and 1 Strong Sell. The mean target price stands at $111.58, with a high target of $146.00, reflecting a potential upside of 84.06%.

Comcast Corporation

Comcast Corporation (NASDAQ:CMCSA), a major player in broadcasting and cable, operates under two segments: Connectivity and Platform, and Content and Experience. Known for its broadband services, CMCSA also has a significant media presence through properties like NBC Universal and Dreamworks Animation. The company’s recent discussions to sell its 33% minority share of Hulu signal a focus on strengthening its share buyback program. Strong financial performance, including an EPS beat in the last quarter, underscores CMCSA’s potential.

Analyst Ratings: CMCSA receives a “Moderate Buy” rating, with 13 Strong Buys, 1 Moderate Buy, and 7 Holds. The mean target price is $49.17, and the high target reaches $55.00, representing a potential upside of 26.52%.


Investing in media stocks following short-term disruptions can yield attractive opportunities. However, it’s crucial to conduct thorough due diligence to assess the impact of such events on a company’s long-term prospects. This analysis helps determine whether stocks are undervalued due to exaggerated reactions to news or if there are genuine reasons for investor caution.

As the media industry regains stability post-strike, these buy-rated media stocks present the potential for investors seeking exposure to the sector’s resurgence.

Featured Image: Freepik

Please See Disclaimer

About the author: I am a writer and an editor with experience in publishing, research, and SEO strategies. I have an honors BSc in Social Work from the University of Benin, Nigeria.