Twitter Reportedly Plans To Raise the Price of Its Twitter Blue Service for iPhone Users


Twitter (TWTR)

Apple (NASDAQ:AAPL) iPhone users who want to upgrade to Twitter’s (TWTR) premium Twitter Blue service will have to shell out additional cash.

This is because, in addition to everything else happening with Twitter since Elon Musk purchased the firm for $44B, Twitter is increasing the cost of a Twitter Blue membership for new users who join up via the Apple App Store on an iPhone.

Twitter Blue will soon cost $11 a month for iPhone users, compared to $7 per month for web users (including those on laptops and desktop PCs). Until recently, Twitter was only accessible through the App Store for a monthly fee of $8.

According to The Information, Twitter has informed its staff that Twitter Blue, a service that allows users to buy a blue checkmark used for verification, will return on Friday. The service was fraught with difficulties when it first went up earlier this year.

Seeking Alpha’s request for a response from Twitter and Apple went unanswered for some time.

Possibly a 30% fee taken by Apple on services bought inside the company’s iOS applications is to blame for the price increase of iPhones. However, the internet giant has not objected to firms altering their prices to entice consumers to join for services outside its applications.

Apple has also established partnerships with others, notably Amazon, for cheaper fees to get programs to the App Store.

The story appears after Twitter CEO Elon Musk met Apple CEO Tim Cook at Apple’s headquarters in Cupertino, California.

A few days after Musk openly questioned why Apple had curtailed its advertising budget on Twitter, Musk thanked Cook for giving him a tour of the Apple campus. Musk, 51, also said that Apple has threatened to remove Twitter from the App Store but did not provide a rationale.

Since then, Musk has verified that Twitter’s top advertiser, Apple, has “completely” resumed advertising on the social network.

Musk’s financial advisors are reportedly considering additional margin loans secured by Tesla stock to repay some of the high-interest debt he incurred during the $44 billion purchase of Twitter, as reported by Bloomberg on Wednesday.

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