The Trade Desk (NASDAQ:TTD) is reaping the benefits of an expanding partner base. The company is experiencing robust traction in critical areas, including Connected TV (CTV), retail media, Unified ID 2.0, OpenPath, and the new data marketplace.
TTD recently entered into a partnership with Instacart (NASDAQ:CART), with the aim of further enhancing programmatic campaigns, particularly for Consumer-Packaged Goods (CPG) advertisers. This collaboration aligns with TTD’s ongoing commitment to innovation. Leveraging Instacart’s wealth of consumer data, TTD is poised to extend its reach and enhance targeting capabilities, promising more effective advertising strategies for its clientele.
TTD’s cutting-edge technology, known as Kokai, is revolutionizing programmatic advertising. By integrating distributed AI, deep learning, and predictive capabilities, it’s elevating campaign performance and enhancing the overall user experience.
One of the driving forces behind TTD’s success is the rapid growth of Connected TV (CTV). Introducing the TV Quality Index, TTD empowers advertisers to distinguish between professionally crafted content and user-generated material. This tool helps in making more precise ad placements in the diverse CTV landscape.
TTD’s Unified ID 2.0 (UID2) is another standout innovation. It offers an industry-wide solution to balance user privacy and control while preserving the effectiveness of targeted advertising. In the second quarter of 2023, TTD expanded its support to Warner Bros. Discovery (NASDAQ:WBD) by integrating with UID2. This collaboration extends across various Warner Bros. digital platforms, including HBO Max and Discovery+.
Moreover, TTD forged a partnership with Walmart’s (WMT) advertising arm, Walmart Connect. This collaboration extends to the testing of UID2 integration, aiming to inform decision-making across the open internet within the Walmart DSP.
In addition, The Trade Desk introduced EUID, the European counterpart to UID2. This platform, specifically designed for the European market, is gaining support across the continent from brands, publishers, and retailers.
TTD’s OpenPath offers access to over 11,000 destinations across various media, promoting transparency and value optimization within the open Internet ecosystem.
Customer retention is another strong suit for TTD, with a remarkable retention rate of over 95% during the second quarter. This impressive track record has been maintained for nine consecutive years.
Looking ahead, The Trade Desk anticipates revenues of $485 million for the third quarter of 2023, signaling a year-over-year growth of 23%.
Featured Image: Unsplash @ Campaign Creators
Author Faith Yakubu 
