In less than a year, Shopify stock (NYSE:SHOP) has gone from a high of $176.29 to a recent low of $27.65. In 2022, shares are down a whopping 79%.
According to some estimations, the pandemic boosted Shopify stock (NYSE:SHOP) through accelerated e-commerce penetration. Shopify enables companies to create professional-looking online stores that include design, hosting, marketing, shipping, payment processing, and customer interaction tools. It also provides buy-now-pay-later alternatives through its Shop Pay function, which is powered by Affirm (NASDAQ:AFRM).
Shopify’s Benefits for Merchants
While there are other e-commerce and website builder systems on the market, Shopify has combined all of the capabilities into a simple one-stop-shop platform accessible through the cloud, online, or mobile. The distinction is essential for traders. They provide omnichannel storefront features, allowing you to sell via online and mobile stores, social media, physical locations, and marketplaces. Shopify manages payments and shipping, allowing company owners to manage their inventory, promote and sell their items, and expand their brands. Its merchant network also will enable companies to increase traffic and visibility. It gives merchants rich data to examine and make better choices. The platform allows companies to provide their consumers with a comprehensive, managed shopping experience at scale and at a very low cost.
Shopify Stock Growth is Slowing Down.
On July 27, 2022, Shopify released its Q2 2022 profits for the quarter ending June 2022. The company reported a loss of (-$0.03) per share versus average analyst projections of $0.03, falling short by (-$0.06). Revenues increased 15.7% year on year (YoY) to $1.3 billion, falling short of the $1.33 billion average analyst projection. Gross merchandise volume (GMV) increased 11% yearly to $46.9 billion. Revenue from merchant services increased 18% year on year to $928.6 million.
President and Chief Financial Officer Remarks:
“Shopify Editions, a compilation of more than 100 new capabilities spanning B2B, POS Pro, Shopify Audiences, and Shopify Markets, which aim to increase value across our entire platform and strengthen Shopify’s commerce operating system, served as a showcase for our incredible pace of innovation this quarter,” said Shopify President Harvey Finkelstein.
The main issue is how well Shopify stock (NYSE:SHOP) will survive a recession, given its client base primarily consists of individuals most vulnerable to a downturn.
Featured Image – Megapixl © Paulmckinnon
Author Okoro Chinedu 
