Netflix Stock Price Increased as It Enforced the Law and Cracked Down on Password Sharing

Netflix Stock

Netflix Stock (NASDAQ:NFLX)

Streaming TV giant Netflix (NASDAQ:NFLX) has finally revealed its plans to prevent users from sharing their Netflix credentials with other people. As a result, Netflix stock surged. 

In its online help center, Netflix (NASDAQ:NFLX) detailed its new rules, the most notable of which is the restriction of account usage to residents of the same household. A Netflix user will no longer be able to invite a family member to use their account, such as a grandparent who resides out of state.

Netflix is doing everything it can to track users’ geographic locations to enforce its new policies. The Netflix (NASDAQ:NFLX) home screen on a WiFi-enabled TV is where members may choose their preferred viewing area. After that’s done, any additional devices on the same Wi-Fi network that are also logged into the same account may watch Netflix using the same account.

Members of the profiles linked to that account must log in to Netflix on at least one device once every 31 days to keep it active.

Netflix (NASDAQ:NFLX) needs to make it more complex for its subscribers to see content away from their homes. Suppose someone is away from home and wants to watch a Netflix original series like “Wednesday,” for example. In that case, they may need the primary account holder’s permission to authenticate their device. The primary account holder will get a code that may be shared with a guest user to provide them access to Netflix for a week.

Netflix (NASDAQ:NFLX) has clarified that it would take action against account holders who use the service without paying for it. The business has said that it believes as many as 100 million people across the globe are accessing Netflix videos without paying for them by using the credentials of other members. It has been speculated that Netflix may implement new costs for subscribers who want to let non-household members access their accounts.

Netflix stock dropped by 1% on Wednesday morning due to the company’s new policies.

This week, Nielsen published its predictions for the top streaming shows of 2022, and Netflix shows dominated.

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