Jack in the Box Stock Rises on Strong Comparisons Despite Hefty Expenses

Jack in the Box Stock

Jack in the Box Stock (NASDAQ:JACK)

Same-store sales growth for Jack in the Box Inc (NASDAQ:JACK) may be attributed to the company’s focus on menu and price innovation and its success with franchise expansion and online ordering and delivery.

Earnings for the second quarter of fiscal 2023 were 22.5% higher than the Zacks Consensus Estimate, while sales were 3.4% higher. Sales and profits increased by 22.8% and 26.7% from the previous year, respectively. The Lent promotions and menu price increases for items like Jumbo Shrimp and Beer Battered Fish, in addition to the success of the franchise model, all contributed to the positive results.  

The average earnings surprise for the last four quarters at Jack in the Box was 7.9 percent. Estimates for fiscal year 2023 earnings per share have increased during the previous 30 days, from $5.82 to $6.07. This represents analysts’ high opinion on the company’s potential for growth. The firm gets a solid VGM Score of A, with supporting numbers of B for Value and A for Momentum.

High expenditures and expenses, however, are a headwind for this restaurant chain.

Let’s talk about the elements in general.

Why Is Jack Being Favored?

Jack in the Box’s stock price has up 31.4% year-to-date, above the 10.8% advance in the Zacks Retail – Restaurants sector. According to the Zacks Consensus Estimate, sales and earnings per share (EPS) for JACK’s fiscal 2023 are projected to increase by 16% and 3.9%, respectively, compared to the prior-year period.

Same-store sales for Jack in the Box increased 9.5%, and Del Taco up 3.2% in the second quarter of fiscal 2023. The firm has received 76 development agreements for 335 new restaurants, of which 27 have already opened, and another 308 are in the planning stages as of the end of the quarter. In addition, the business has refranchised 17 Del Taco locations in the Las Vegas area. It plans to construct 10 more Del Taco locations in Nevada, Wyoming, and Montana, in addition to six Jack in the Box locations in the same states.

Jack’s is known mostly for its innovative menu. The firm is dedicated to preserving the distinctiveness of its name, menu, and high-quality culinary items. JACK’s $5 Jack Pack Combo propelled the company’s revenue growth, notably in digital, in the second quarter of fiscal 2023. Its current strategy of strengthening brand loyalty via expanding its existing retail base remains unchanged. The restaurant’s adaptability and resilience in the face of a change in consumer behavior may be attributed to the variety of items on the menu, the reasonable prices, and the enthusiastic responses from patrons.

Jack in the Box puts a lot of effort into delivery services in this rapidly expanding market. Due to the enormous demand, the corporation has started using external distribution methods to increase sales. There were collaborations with services, including DoorDash, Postmates, Grubhub, and Uber Eats. Third-party audits showed a 30% increase in the company’s standards execution after introducing the guest experience standard the previous year.

The firm has narrowed its POS supplier options to two, and by the end of the fiscal third quarter of 2023, a decision will be made. The introduction of POS systems will help reduce overall system costs. Investments in digital infrastructure (including digital menu boards), artificial intelligence (AI), and individualized in-store service were also highlighted. The company’s digital sales increased by 11.5% in the quarter, the largest quarterly increase since its inception.


Commodity inflation, advertising expenditures, salary inflation, and increased prices for utilities and repairs affect the company’s bottom line. The firm had salary inflation of 4.8% and commodity inflation of 7.7% in the second quarter of fiscal 2023. Almost all types of commodities, except pork and beef, saw price increases, driving up overall commodity expenses. Sauces, potatoes, drinks, and baked goods were the worst hit. The firm has expressed worry about a difficult inflationary environment in 2023.

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About the author: I'm a financial journalist with more than 3 years of experience. I have worked for different financial companies and covered stocks listed on ASX, NYSE, NASDAQ, etc. I have a degree in marketing from Bahria University Islamabad Campus (BUIC), Pakistan.