In a significant shift within its product lineup, Ford Motor Company (NYSE:F) has announced plans to discontinue two of its popular crossover models, the Ford Edge and the Lincoln Nautilus, by 2025. This decision is part of Ford’s strategic pivot towards bolstering its electric vehicle (EV) lineup and streamlining its operations to focus on more profitable ventures.
The Ford Edge, a mid-size crossover SUV, has been a staple in Ford’s lineup since its debut in 2006. Known for its spacious interior and robust performance, the Edge has been a favorite among families and individuals seeking a reliable vehicle with plenty of cargo space. Similarly, the Lincoln Nautilus, which shares its platform with the Edge, has been a key player in the luxury crossover segment, offering premium features and a smooth ride.
Ford’s decision to phase out these models comes as part of a broader trend in the automotive industry, where manufacturers are increasingly shifting resources towards electric and hybrid vehicles. This transition is driven by growing consumer demand for eco-friendly options and tightening regulations on emissions worldwide.
According to industry experts, Ford’s move is also influenced by the need to optimize its production facilities. By discontinuing these models, Ford aims to free up resources and manufacturing capacity for its upcoming lineup of electric vehicles, including the highly anticipated Ford Mustang Mach-E and the all-electric F-150 Lightning.
The company’s strategic shift aligns with its broader vision of achieving carbon neutrality by 2050. Ford has committed to investing over $30 billion in electric vehicle development and aims to have 40% of its global sales volume fully electric by 2030. This ambitious plan underscores Ford’s dedication to leading the charge in the EV revolution.
While the discontinuation of the Edge and Nautilus may disappoint some loyal customers, Ford assures that it remains committed to providing support and parts for these models for years to come. Additionally, the company is confident that its new offerings will capture the interest of consumers eager to embrace the future of sustainable transportation.
In summary, Ford’s decision to say goodbye to the Edge and Nautilus marks a significant milestone in its journey towards a more sustainable and innovative future. By reallocating resources towards electric vehicle production, Ford is positioning itself as a formidable competitor in the rapidly evolving automotive landscape.
Footnotes:
- Ford is phasing out two crossover models to focus on electric vehicles. Source.
- Ford plans to achieve carbon neutrality by 2050. Source.
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