Ford Motor Company (NYSE:F) is working hard to ensure that it has a pickup truck suitable for every conceivable use. And regardless of whether they are driven by gasoline, diesel fuel, or batteries, Ford’s next trucks will have cutting-edge intelligence.

Brand New Super Duty Trucks To Boost F Stock

At a press conference held in Kentucky on Tuesday, the automaker Ford (F stock) introduced its brand-new 2023 F-series Super Duty trucks. Larger than Ford’s best-selling F-150 pickups, the F-250, F-350, and F-450 trucks come in three different sizes.

The Super Duty outclasses the F-150 in terms of both power and towing capacity, and a significant number of Super Duty vehicles are sold for use in commercial settings. A significant number of the trucks that are used for commercial applications eventually find their way into the possession of “fitters,” which is the term used in the automotive industry to refer to companies that begin with a Ford heavy-duty chassis and then attach a specialized body, such as an ambulance or a small school bus, to the frame.

In order to satisfy the needs of such a diverse group of clients, several engineering obstacles must be overcome. Batteries don’t quite cut it yet for most applications. The trucks that were presented to the public on Tuesday are not electric.

According to Ted Cannis, CEO of Ford Pro, “Batteries are heavy,” pointing out that weight and the available payload is a major factors for business clients. “Batteries are hefty,” “Everyone is in need of the appropriate stuff.” Cannis is of the opinion that traditional gas- and diesel-powered trucks, in addition to the newly developed battery-powered models, will survive for a significant amount of time.

Although the new Super Duty trucks are not electric vehicles, they are quite intelligent. They come equipped with Wi-Fi access that is capable of 5G speeds and is meant to transform the taxi into a mobile office. Customers may save their running expenses by using the Ford Pro Suite of software, which is updatable over the air. This software can measure things like the amount of time an engine is idling, for example.

There is also additional cutting-edge technology, such as onboard scales and heads-up displays. There is also technology that assists drivers in hooking up trailers and backing them up, called backup assistance. Those who have owned boats or horses may attest to the usefulness of that characteristic.

Ford Power On Board is another feature that comes standard on the New Super Duty trucks. They operate similarly to generators and come equipped with 2 kW of usable electricity as standard. That amount of electricity, for example, is sufficient to power the majority of the appliances in a modest home.

They are tremendously massive and stunning vehicles. Investors need to have confidence as a result of the launch that Ford (NYSE:F) can maintain its dominant position in the truck industry, regardless of whether the automaker chooses to offer conventional or battery-powered vehicles.

This year, Ford (F stock) has sold 420,969 F-Series trucks in the United States through the month of August, which is a decrease from the 471,667 units sold during the same time period in 2021. The decline in sales isn’t really a reflection of how much demand there is for the product. Automobile manufacturers have reported difficulty obtaining components.

Due to a paucity of parts, Ford (F stock) recently said that it would not be able to finish anywhere between 40,000 and 45,000 trucks and SUVs in the third quarter. Because of the delays, billions of dollars in operating profit are being moved from the third quarter to the fourth quarter.

Concern has been expressed by investors over most automotive equities, including Ford, as a result of shortages of parts, as well as increases in both prices and interest rates.

Coming into Wednesday trade, car and auto parts equities in the Russell 3000 Index had lost approximately 25%, on average. The price of Ford (F stock) shares has fallen by almost 42 percent so far this year. The S&P 500SPX +1.97% and Dow Jones Industrial AverageDJIA +1.88% have lost 23% and 20%, respectively.

 

Featured Image: Megapixl © Jetcityimage

Please See Disclaimer