Evaluating Etsy Stock: A Comeback in the Cards?

Etsy Stock

Etsy (NASDAQ:ETSY), the renowned e-commerce platform, is showing signs of a potential turnaround, offering investors a glimmer of hope after enduring a prolonged period as one of the weakest performers within the S&P 500 Stock Index. Over the past 21 months, Etsy stock value has taken a significant hit, plummeting by more than two-thirds. In fact, it ranks as the second-weakest performer in the S&P 500 since the conclusion of 2021. Nevertheless, a palpable shift in sentiment is underway, with a surge in analyst buy ratings and an average price target forecast that suggests a tantalizing potential gain of over 70% from its current market price.

While Etsy’s shares hit a 3.5-year nadir recently, some market analysts remain cautiously optimistic about its future prospects. Notably, Wolfe Research recently upgraded its recommendation on Etsy’s stock to “outperform.” Likewise, Huntington Private Bank sees an alluring opportunity in Etsy, asserting that it might provide an attractive entry point for investors. They propose that diversifying portfolios and venturing into underperforming stocks could emerge as the catalyst for future growth in the evolving investment landscape.

The Unique Pandemic Surge of Etsy

Etsy underwent a meteoric rise during the turbulent period of the Covid-19 pandemic, capitalizing on the surge in online retail shopping as consumers were confined to their homes. This surge propelled Etsy’s stock to dizzying heights, reaching an all-time high in late 2021, with shares nearly touching the $300 mark.

However, since that pinnacle moment, Etsy’s stock has been on a downward trajectory, and it is now on track for its second consecutive annual decline, potentially exceeding -40% for the current year. This stark contrast to the performance of other e-commerce juggernauts is evident in the upward trajectory of an exchange-traded fund tracking online retailers, primarily fueled by remarkable gains in Amazon.com (NASDAQ:AMZN), Wayfair (NYSE:W), and Shopify (NYSE:SHOP), all of which have registered increases of more than +60%.

Etsy Stock’s Attractive Valuation

One compelling aspect of Etsy’s allure for market analysts is its appealing valuation. Currently trading at just 16 times earnings projected for the next 12 months, Etsy’s valuation is substantially lower than its five-year average, which stands at 46 times earnings. This substantial discount relative to its e-commerce peers has piqued the interest of many investors. Nevertheless, it is crucial to acknowledge that Etsy’s revenue growth has considerably slowed down compared to the remarkable levels witnessed during the peak of the pandemic. According to data from Bloomberg, Etsy’s sales are anticipated to grow by a modest +7% in 2023, a stark contrast to the impressive +46% average growth observed over the past five years.

The Uncertain Path to Recovery

The possibility of a sustainable recovery for Etsy remains shrouded in uncertainty.  Zevenbergen Capital Management LLC highlights a critical distinction between Etsy and industry titan Amazon. While Amazon boasts a dominant market position and a robust balance sheet, Etsy may be viewed as a more niche and discretionary platform, subject to different market dynamics.

Similarly, Evercore ISI, an analyst firm that maintains an “outperform” rating for Etsy stock, acknowledges the potential for upside in the medium to long term. However, they also caution that the stock might remain range-bound in the near term, reflecting the prevailing uncertainty in the marketplace.

Nonetheless, Huntington Private Bank remains resolute in its conviction that Etsy holds substantial potential. They view the current pessimistic outlook as an opportunity, citing Etsy’s depressed valuation as an attractive proposition. They encourage investors to consider taking a calculated risk, believing that it may be a pivotal moment for the platform to stage a comeback.

In conclusion, Etsy’s journey to recovery is fraught with challenges, but the recent shift in sentiment and promising indicators suggest that the company might be on the cusp of a revival. As market dynamics evolve and investors reassess their strategies, Etsy’s fortunes remain a compelling narrative to watch in the e-commerce landscape.

Featured Image: Megapixl @  Selagin

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About the author: Stephanie Bedard-Chateauneuf has over six years of experience writing financial content for various websites. Over the years, Stephanie has covered various industries, with a primary focus on tech stocks, consumer stocks, health stocks, and personal finance. This stock lover likes to invest for the long-term. Stephanie has an MBA in finance.