Comcast Corporation (NASDAQ:CMCSA) is set to launch a new streaming bundle called StreamSaver later this month, incorporating services from its Peacock platform, Netflix Inc. (NASDAQ:NFLX), and Apple Inc.’s (NASDAQ:AAPL) Apple TV+. The announcement was made by Comcast’s CEO Brian Roberts at a MoffettNathanson conference. StreamSaver will be offered to Comcast’s broadband internet customers at a significantly reduced rate compared to current market offerings, with exact pricing details to be announced later.
Roberts emphasized that Comcast has a long history, spanning 60 years, of innovatively bundling video services, and he believes StreamSaver will be a highly attractive package for consumers.
This development arrives as media companies are increasingly pressured by investors to grow their streaming platforms and achieve profitability. Moreover, competition is intensifying with tech giants like Amazon.com Inc. (NASDAQ:AMZN) and Alphabet Inc. (NASDAQ:GOOGL, NASDAQ:GOOG) securing more streaming content deals.
Currently, the average U.S. consumer subscribes to four streaming services, spending about $61 monthly, as per Deloitte’s latest Digital Media Trends report. This trend underscores the challenges for streaming services in maintaining a loyal subscriber base over time.
The industry has seen similar bundling strategies previously. Apple offers its Apple One package, which includes Apple TV+ along with other services like Apple Music and Apple Arcade, launched globally in late 2020. Similarly, The Walt Disney Company (NYSE:DIS) provides a bundle that includes Disney+, Hulu, and ESPN+, and recently introduced a combined app experience in the U.S. that merges Hulu content with Disney+. Paramount and Warner Bros. Discovery have also merged their services, reflecting a broader move towards partnerships among media competitors.
Most recently, Warner Bros. Discovery (NASDAQ:WBD) and Disney announced a new bundle that includes Disney+, Hulu, and Max, with a launch scheduled for this summer in the U.S. Additionally, Warner Bros. has disclosed a forthcoming sports streaming partnership with ESPN and Fox Corporation (NASDAQ:FOXA), expected to debut this fall. In December, Warner Bros. Discovery collaborated with Netflix to introduce a $10 ad-supported bundle through Verizon Communications Inc. (NYSE:VZ).
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Author Faith Yakubu 
