Apple stock price down on Thursday morning, trading at $136.35 at 10:18 AM EDT

Microsoft (NASDAQ:MSFT), a big tech company based in Redmond, Washington, said on Wednesday that Apple (NASDAQ:AAPL) would quickly add some of its most popular services, like Apple Music, to its platforms.

With the launch of the software yesterday, Apple (NASDAQ:AAPL), based in Cupertino, California, has made Apple Music available on Xbox.

Apple TV and iCloud Photos will be available on Windows, and iCloud Photos will work with Microsoft’s (MSFT) Photos software. Later this year, Apple TV, which is already accessible on Xbox, will be made available on Windows.

Additionally, Microsoft (NASDAQ:MSFT) on Wednesday unveiled updated models of its Surface notebooks, including the Surface Laptop 5, which features Intel’s (INTC) 12th-generation processors. The new Surface Studio 2 all-in-one desktop and the Surface Pro 9 were also announced.

Microsoft (NASDAQ:MSFT) also said on Wednesday that Sony was putting too much pressure on UK authorities because of Sony’s clear ability to compete in the market. According to the company, the U.K.’s thorough investigation of its proposed purchase of Activision Blizzard “incorrectly relies on self-serving statements by Sony that significantly overstate the importance of Call of Duty to it and fails to take into account Sony’s clear ability to compete in the market.”

Apple Stock Price Forecast

Apple Inc. encourages app developers to use machine learning and artificial intelligence in their apps. AAPL’s focus on driverless cars and augmented reality/virtual reality technologies gives it a chance to grow in the long run.

Apple has bought a number of smaller businesses with expertise in AR hardware, 3D gaming, and VR software in order to step up its efforts. SensoMotoric, Flyby Media, Emotient, TupleJump, Turi, Metaio, PrimeSense, and Lattice Data Inc. are a few of these. Also, ARKit from AAPL is helping outside developers make AR experiences for iOS.

Zacks Rank: 3.0 Apple’s projected sales and earnings per share growth rates for the current year are 4.5% and 6.2%, respectively (ending September 2023). In each of the previous four reported quarters, AAPL produced higher-than-expected earnings.

Apple Stock: What To Watch Out For In Q4

Featured Image-  Megapixl @ Chrisdorney

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