Apple Stock: Evaluating Potential Amid AI Developments

Apple Stock

As one of the world’s largest companies, Apple Inc. (NASDAQ:AAPL) has garnered significant attention from investors. With a market capitalization of $2.6 trillion, Apple stock has delivered remarkable returns of 705% over the past decade and a staggering 36,750% since April 2004, outpacing broader market indices. However, recent months have seen Apple underperforming due to various challenges, including regulatory scrutiny, sluggish growth, and declining iPhone sales in China.

Analyzing Q2 Expectations and Market Trends

Analysts anticipate a revenue decline of 4.5% year-over-year to $90.6 billion in fiscal Q2 of 2024, with adjusted earnings expected to dip by 0.70% to $1.51 per share. The shift from pandemic-driven demand to post-pandemic economic realities, characterized by rising inflation and higher interest rates, has impacted consumer spending on discretionary items like Apple products. Moreover, challenges in maintaining market share in China, coupled with consecutive quarters of declining revenue, have contributed to investor apprehension.

The Importance of AI in Apple’s Growth Strategy

In contrast to its tech counterparts, Apple’s lack of a robust artificial intelligence (AI) narrative has raised concerns among investors. However, recent developments suggest a shift in this narrative. Evercore ISI’s bullish outlook on Apple stems from the company’s advancements in AI, particularly its on-device inference capabilities showcased in its ReALM (Reference Resolution as Language Modeling) language model. With the potential to integrate ReALM across its vast ecosystem, Apple aims to leverage AI to enhance user experiences and drive product innovation.

Analyst Insights and Market Outlook

Despite recent challenges, Evercore analyst Amit Daryanani maintains an “outperform” rating on AAPL stock, citing its strong AI developments and vertical integration advantages. With a price target of $220, Daryanani emphasizes Apple’s potential to expand its ecosystem and drive an accelerated product refresh cycle. Moreover, anticipation builds for Apple’s annual WWDC developer conference, where significant AI-related announcements are expected to be made, potentially influencing investor sentiment.

Services Business and Analyst Consensus

Looking ahead, Apple’s services business is poised to be a key revenue driver, contributing 19% of total revenue in Q1 of fiscal 2024. With a gross margin higher than that of device sales, the services segment holds promise for sustained profitability. Analyst consensus on AAPL stock remains moderately bullish, with an average target price of $205.42, representing a potential upside of over 22% from current levels.


Despite recent challenges, Apple’s focus on AI innovation and its robust services business position it for future growth. With significant potential for value appreciation and upcoming AI-related announcements, AAPL stock presents an intriguing opportunity for investors seeking long-term growth prospects.

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