Apple outlines its strategy for health technology in a new report


Apple Inc. (NASDAQ:AAPL) published a report highlighting a two-pronged strategy in digital health markets on Wednesday, appealing to consumers with health and fitness features on the one hand and traditional healthcare systems on the other.

The report is the first time Apple (NASDAQ:AAPL) has offered a comprehensive view of its strategy to healthcare markets in the eight years since it started releasing health features, one of which is the medical records storage system on iPhones. The report is led by Apple’s chief operating officer, Jeff Williams. It has also begun collaborating with institutions such as the Stanford University School of Medicine to conduct formal medical studies on a large scale.

Much of the focus has been on the Apple (NASDAQ:AAPL) Watch, a device that Williams was instrumental in bringing to market. The device contains sensors for heart health monitoring and other functions.

Apple (NASDAQ:AAPL) stated in its report that its priority for consumers is to provide a secure location for users to store their health and medical information on iPhones and to use tools such as the Apple (NASDAQ:AAPL) Watch to warn and nudge users toward better health. The device can detect heart irregularities and a person’s hard fall to notify an emergency contact, among other capabilities. Apple (NASDAQ:AAPL) stated that its system can now store 150 distinct types of encrypted health data accessible only to users and not Apple (NASDAQ:AAPL).

The company also described the work it has been doing with medical researchers, allowing them to use Apple (NASDAQ:AAPL) devices to carry out studies, as well as the work it is doing to enable patients to share and discuss data collected by Apple (NASDAQ:AAPL) devices so they can better monitor their health between doctor’s visits. Williams stated in the report that Apple (NASDAQ:AAPL) would continue to develop health-related features for its users and the healthcare industry.

Williams wrote in the report that their vision for the future is to continue to create science-based technology that equips people with even more information and acts as an intelligent guardian for their health. Hence, they’re no longer passengers on their health journey.

Healthcare Products by Apple (NASDAQ:AAPL)

Healthcare providers can provide the best care with access to practical, user-friendly tools. According to Apple (NASDAQ:AAPL), their technology enables them to operate efficiently within hospitals, communicate with patients remotely, and conduct groundbreaking medical research. The outcome is care that is more effective, more individualized, and ultimately more human. 

Apple (NASDAQ:AAPL) states that its products revolutionize how physicians and nurses treat patients. Apps on the iPhone and iPad improve the efficiency of hospital operations. Clinicians have instantaneous access to patient records and data. While administering medication to patients, nurses can enhance patient safety. And by speaking with their medical teams during hospital stays, patients can remain informed and engaged in their care. 

Between office visits, iOS and iPadOS apps allow patients to stay in contact with their care teams at home. Healthcare organizations can use CareKit to create apps that equip patients to manage their health, or they can use premade apps. The iPhone, Apple (NASDAQ:AAPL) Watch, Health app, HealthKit-enabled apps and medical devices make it simple for patients to record and share their health information with their care teams.

How Apple (NASDAQ:AAPL) Watch Helps Patients Identify Early Warning Signs

According to Apple (NASDAQ:AAPL), Apple (NASDAQ:AAPL) Watch’s robust applications make it the ideal device for a healthy lifestyle. With the addition of new notifications and the ECG app, it can now provide you and your patients with vital information about their heart health. Its features include; Heart rate notifications, Irregular rhythm notifications, ECG App, Mobility and Cardio Fitness, Fall Detection, and Medical ID.

Featured Image: Megapixl @ Lester69

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