Apple (NASDAQ:AAPL) has become the first brand to surpass $1 trillion in brand value, marking a 15% increase from the previous year, according to a global ranking by Kantar’s BrandZ released on Wednesday. Simultaneously, Nvidia’s (NASDAQ:NVDA) brand value has nearly tripled, reflecting a surge in its market prominence.
In 2024, Apple maintained its position as the world’s most valuable brand for the third consecutive year, with a brand value of $1 trillion. Alphabet’s Google (NASDAQ:GOOG) followed at $753 billion, and Microsoft (NASDAQ:MSFT) secured the third spot at $713 billion.
Earlier this week, Apple introduced new AI features aimed at reviving demand for iPhones, its flagship product, which has faced declining sales due to fluctuating consumer spending and intensified competition from other tech giants.
“Apple has consistently delivered products, services, and messaging that resonate deeply with consumers, fostering a loyal fan base,” said Varun Mishra, an analyst at Counterpoint.
With a market capitalization of $3.18 trillion, Apple leads ahead of Nvidia, which boasts a market cap of $2.97 trillion.
Benefiting from a surge in AI interest and a spike in chip demand, Nvidia has entered Kantar’s list of the top 10 most valuable brands globally for the first time.
“Nvidia, under the leadership of AI pioneer Jensen Huang, has become a household name, with its GPU chips becoming the new essential commodity in the tech world,” commented Dan Ives, an analyst at Wedbush Securities.
Nvidia’s brand value has skyrocketed to over $200 billion from the previous year, positioning it as the sixth most valuable brand, according to Kantar.
“What distinguishes Nvidia is the strong belief that both retail and institutional investors have in the company’s pivotal role in the most significant disruptive trends in technology,” noted Kantar.
Oracle (NYSE:ORCL), known for its AI-powered cloud services, also made its first appearance in Kantar’s top 10, ranking ninth with a 58% increase in brand value to $145 billion.
Kantar’s research encompassed over 4.3 million consumer interviews across 532 categories and 21,000 brands in 54 markets.
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