Affirm Holdings (NASDAQ:AFRM) is set to offer its “buy now, pay later” (BNPL) services at self-checkout kiosks in over 4,500 Walmart (NYSE:WMT) stores across the United States. The move represents an expansion of Affirm’s existing partnership with Walmart, initiated in 2019, where customers could already utilize the BNPL option at 4,000 Walmart Supercenters and on Walmart.com.
The “buy now, pay later” services enable shoppers to make purchases and pay for them in convenient installments. Affirm’s shares, which have witnessed a remarkable 350% surge this year, experienced a 7% increase in early trading following the announcement.
This extension of services comes as the popularity of BNPL continues to rise, with 42.5% of customers opting for this payment method on Cyber Monday compared to the previous year. Transactions worth $940 million were processed through BNPL on Cyber Monday, according to data from Adobe Analytics.
Affirm’s collaboration with major retailers is expanding, as evidenced by its partnership with e-commerce giant Amazon.com (NASDAQ:AMZN) during Black Friday this year. This collaboration allowed eligible customers to access the BNPL option at the time of checkout.
As Affirm continues to forge partnerships and broaden its reach, the company is capitalizing on the increasing demand for flexible payment options in the retail sector.
Featured Image: Megapixl
Author Faith Yakubu 
