Adobe (NASDAQ:ADBE) is taking strides to remain competitive in its core business by unveiling new image-generation technology. This technology is designed to draw inspiration from an uploaded image and replicate its style, targeting creative professionals who use Adobe’s tools like Photoshop. Emerging firms, such as Midjourney and Stable Diffusion, have posed a challenge to Adobe’s customer base.
To counter this threat, Adobe has been aggressively developing its own image-generation technology and integrating it into its software programs. The company has made a commitment to ensure that images generated using its technology are safe from legal challenges. As a result, customers have already utilized these tools to create a remarkable three billion images, with one billion generated in the past month alone.
The new generation of tools includes a feature known as “Generative Match,” which builds upon Adobe’s earlier tool. With this feature, users can generate images from just a few words of text. Additionally, it enables users to upload as few as 10 to 20 images to serve as a foundation for generating new images.
Ely Greenfield, Adobe’s Chief Technology Officer for Digital Media, envisions that big brands will be able to upload a small number of product or character photos and employ generative technology to automatically create hundreds or thousands of images. These images can be used for various purposes, such as website content, social media campaigns, and print advertisements.
Greenfield explained that in the past, obtaining a large number of photos was a manual process, from capturing the images to processing them. He anticipates that while some photography will transition to virtual photography, a significant portion will involve a combination of traditional photography or creative work followed by adaptation using generative technology.
In addition to image generation technology, Adobe also introduced tools capable of generating vector graphics, which are easily resizable and commonly used for logos and product labels. Furthermore, Adobe’s new tools include template generation for brochures and other collateral.
Adobe has emphasized that its pricing structure will remain unchanged, consistent with the adjustments disclosed in September. Adobe is keen on staying ahead in the creative software industry by continuously innovating and providing valuable tools to its user base.
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