NEW YORK, July 12, 2023 /PRNewswire/ — The In-game advertising market size is set to grow by USD 5,182.68 million between 2022 and 2027 and register a CAGR of 13.25%, according to Technavio’s latest market research report estimates. The market share growth by the mobile segment will be significant during the forecast period. Smartphone penetration was 45%-50% worldwide in 2021, with almost half of mobile application users playing games on their phones. The availability of affordable, large-screen mobile devices boasting high display resolutions has greatly improved the gaming experience, thereby attracting a larger audience towards mobile gaming. The growing number of mobile gaming players, as well as the increase in the number of casual and hyper-casual gamers, has resulted in a substantial number of product launches by vendors. As the number of casual and hyper-casual players grows, advertisers and game developers are both shifting their focus to in-game advertising. With a focus on identifying dominant industry influencers, Technavio’s reports present a detailed study by way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. Technavio offers in-depth market insights that assist global businesses to obtain growth opportunities. Read Sample Report

In-Game Advertising Market 2023-2027: Segmentation

• Platform 
• Mobile
• Computing
• Console
• Type 
• Static Ads
• Dynamic Ads
• Advergaming
• Geography 
• North America
• APAC
• Europe
• Middle East and Africa
• South America

The report also covers the following areas:

• In-Game Advertising Market size
• In-Game Advertising Market Trends
• In-Game Advertising Market industry analysis

In-Game Advertising Market 2023-2027: Vendor Analysis and Scope

Some of the major vendors of the in-game advertising market include Activision Blizzard Media Ltd., AdInMo Ltd., Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Flurry Inc, HotPlay, InMobi Pte. Ltd., ironSource Ltd., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Wam Group Ltd., and WPP Plc. To help businesses improve their market position, Technavio’s report provides a detailed analysis of around 15+ vendors operating in the market. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments. Backed with competitive intelligence and benchmarking, our research reports on the in-game advertising market are designed to provide entry support, customer profile & M&As, as well as go-to-market strategy support.

Vendor Offering 

• Activision Blizzard Media Ltd. – The company offers in-game advertising services such as interactive ads, integrated branding, and rewarded video ads.
• AdInMo Ltd. – The company offers in-game advertising services for developers and advertisers.
• Alphabet Inc. – The company offers in-game advertising services under the subsidiary Google LLC.

In-Game Advertising Market – Market Dynamics

Key Drivers

The increase in the number of gamers and growing partnerships between advertisers and video game companies are the key factors driving the market growth. The rapid expansion of the gaming industry, fueled by the rise of free-to-play online video games like Apex Legends and Fortnite, is projected to surpass a value of USD 300 billion by 2025. Furthermore, with a global gaming population exceeding 2.4 billion individuals, advertisers are expected to take advantage of the opportunity to invest in in-game advertising. This strategy will allow them to efficiently target a diverse audience, including various demographic groups and geographical locations, in a shorter period of time. This type of advertising helps in the development of an effective audio-visual impact, which can leave viewers with a positive and long-lasting impression of the product. Hence, these factors are expected to drive market growth during the forecast period.

Major Trends

The incorporation of Neuro-Linguistic Programming (NLP) with in-game advertising is a major trend shaping the market. Marketing enterprises have expanded their utilization of Neuro-Linguistic Programming (NLP), which was formerly used for sentiment analysis, to include its application in in-game advertising. These businesses use NLP to obtain insights into individuals’ cognitive processes, which include emotions, thoughts, behavior, and language, to achieve desired results. For instance, in a racing game, a gamer facing potential defeat can receive a performance boost through exposure to an advertisement, ultimately helping in achieving victory. Gamers are more likely to interact with in-game advertising, which leads to increased brand engagement. Hence, these strategies are expected to drive market growth during the forecast period.

Significant Challenges

The growing use of advertisement-blocking solutions is a significant challenge restricting market growth. The increased interruption created by in-game advertising before and during gameplay might have an impact on the player’s experience. Some advertisements bring little value or relevance to gamers, increasing their level of dissatisfaction while playing. As a result, this encourages gamers to use ad-blocking software to prevent adverts from being displayed while playing video games. The adoption of these ad-blocking solutions results in losses for game producers and marketers because no revenue is earned from gamers who use ad-blocking solutions. Hence, these factors are expected to restrict market growth during the forecast period.

Drivers, Trends & Challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report!

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In-Game Advertising Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist in-game advertising market growth during the next five years
• Estimation of the in-game advertising market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the in-game advertising market
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of in-game advertising market vendors

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The in-app advertising market size is estimated to grow at a CAGR of 20.5% between 2022 and 2027. The market size is forecast to increase by USD 199.21 billion. Furthermore, this report extensively covers market segmentation by application (messaging, online shopping, gaming, entertainment, and others), type (banner ads, interstitial ads, rich media ads, video ads, and native ads), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The growing use of smartphones is the key factor driving the market growth during the forecast period.

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Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global in-game advertising market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on Global in-game advertising market 2017 – 2021 ($ million)

• 4.2 Platform Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – Platform Segment 2017 – 2021 ($ million)

• 4.3 Type Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Platform

• 6.1 Market segments
• Exhibit 30: Chart on Platform – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Platform – Market share 2022-2027 (%)

• 6.2 Comparison by Platform 
• Exhibit 32: Chart on Comparison by Platform
• Exhibit 33: Data Table on Comparison by Platform

• 6.3 Mobile – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Mobile – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Mobile – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Mobile – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Mobile – Year-over-year growth 2022-2027 (%)

• 6.4 Computing – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Computing – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Computing – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Computing – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Computing – Year-over-year growth 2022-2027 (%)

• 6.5 Console – Market size and forecast 2022-2027 
• Exhibit 42: Chart on Console – Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Console – Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Console – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Console – Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Platform 
• Exhibit 46: Market opportunity by Platform ($ million)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 47: Chart on Type – Market share 2022-2027 (%)
• Exhibit 48: Data Table on Type – Market share 2022-2027 (%)

• 7.2 Comparison by Type
• Exhibit 49: Chart on Comparison by Type
• Exhibit 50: Data Table on Comparison by Type

• 7.3 Static ads – Market size and forecast 2022-2027 
• Exhibit 51: Chart on Static ads – Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Static ads – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Static ads – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Static ads – Year-over-year growth 2022-2027 (%)

• 7.4 Dynamic ads – Market size and forecast 2022-2027 
• Exhibit 55: Chart on Dynamic ads – Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Dynamic ads – Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Dynamic ads – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Dynamic ads – Year-over-year growth 2022-2027 (%)

• 7.5 Advergaming – Market size and forecast 2022-2027 
• Exhibit 59: Chart on Advergaming – Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Advergaming – Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Advergaming – Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Advergaming – Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Type 
• Exhibit 63: Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 65: Chart on Market share by geography 2022-2027 (%)
• Exhibit 66: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 67: Chart on Geographic comparison
• Exhibit 68: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027 
• Exhibit 69: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 APAC – Market size and forecast 2022-2027 
• Exhibit 73: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.5 Europe – Market size and forecast 2022-2027 
• Exhibit 77: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 81: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027 
• Exhibit 85: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027 
• Exhibit 89: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027 
• Exhibit 93: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 Japan – Market size and forecast 2022-2027 
• Exhibit 97: Chart on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.11 Germany – Market size and forecast 2022-2027 
• Exhibit 101: Chart on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.12 UK – Market size and forecast 2022-2027 
• Exhibit 105: Chart on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 109: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 110: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 111: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 112: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 113: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 114: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 115: Matrix on vendor position and classification

• 12.3 Activision Blizzard Media Ltd. 
• Exhibit 116: Activision Blizzard Media Ltd. – Overview
• Exhibit 117: Activision Blizzard Media Ltd. – Product / Service
• Exhibit 118: Activision Blizzard Media Ltd. – Key offerings

• 12.4 AdInMo Ltd.
• Exhibit 119: AdInMo Ltd. – Overview
• Exhibit 120: AdInMo Ltd. – Product / Service
• Exhibit 121: AdInMo Ltd. – Key offerings

• 12.5 Alphabet Inc.
• Exhibit 122: Alphabet Inc. – Overview
• Exhibit 123: Alphabet Inc. – Business segments
• Exhibit 124: Alphabet Inc. – Key news
• Exhibit 125: Alphabet Inc. – Key offerings
• Exhibit 126: Alphabet Inc. – Segment focus

• 12.6 Anzu Virtual Reality Ltd.
• Exhibit 127: Anzu Virtual Reality Ltd. – Overview
• Exhibit 128: Anzu Virtual Reality Ltd. – Product / Service
• Exhibit 129: Anzu Virtual Reality Ltd. – Key offerings

• 12.7 Bidstack Ltd.
• Exhibit 130: Bidstack Ltd. – Overview
• Exhibit 131: Bidstack Ltd. – Product / Service
• Exhibit 132: Bidstack Ltd. – Key offerings

• 12.8 Flurry Inc
• Exhibit 133: Flurry Inc – Overview
• Exhibit 134: Flurry Inc – Product / Service
• Exhibit 135: Flurry Inc – Key offerings

• 12.9 HotPlay
• Exhibit 136: HotPlay – Overview
• Exhibit 137: HotPlay – Product / Service
• Exhibit 138: HotPlay – Key offerings

• 12.10 InMobi Pte. Ltd.
• Exhibit 139: InMobi Pte. Ltd. – Overview
• Exhibit 140: InMobi Pte. Ltd. – Product / Service
• Exhibit 141: InMobi Pte. Ltd. – Key offerings

• 12.11 ironSource Ltd.
• Exhibit 142: ironSource Ltd. – Overview
• Exhibit 143: ironSource Ltd. – Product / Service
• Exhibit 144: ironSource Ltd. – Key offerings

• 12.12 Motive Interactive Inc. 
• Exhibit 145: Motive Interactive Inc. – Overview
• Exhibit 146: Motive Interactive Inc. – Product / Service
• Exhibit 147: Motive Interactive Inc. – Key offerings

• 12.13 Playwire LLC
• Exhibit 148: Playwire LLC – Overview
• Exhibit 149: Playwire LLC – Product / Service
• Exhibit 150: Playwire LLC – Key offerings

• 12.14 RapidFire Inc.
• Exhibit 151: RapidFire Inc. – Overview
• Exhibit 152: RapidFire Inc. – Product / Service
• Exhibit 153: RapidFire Inc. – Key offerings

• 12.15 Wam Group Ltd.
• Exhibit 154: Wam Group Ltd. – Overview
• Exhibit 155: Wam Group Ltd. – Product / Service
• Exhibit 156: Wam Group Ltd. – Key offerings

• 12.16 WPP Plc
• Exhibit 157: WPP Plc – Overview
• Exhibit 158: WPP Plc – Business segments
• Exhibit 159: WPP Plc – Key offerings
• Exhibit 160: WPP Plc – Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 161: Inclusions checklist
• Exhibit 162: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 163: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 164: Research methodology
• Exhibit 165: Validation techniques employed for market sizing
• Exhibit 166: Information sources

• 13.5 List of abbreviations
• Exhibit 167: List of abbreviations

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