Asia Female Gamers Report 2023: Gamer Demographics, Behavior, Preferences and Spending Analysis

DUBLIN, Aug. 8, 2023 /PRNewswire/ — The “Female Gamers in Asia“ report from Niko Partners, Inc. has been added to ResearchAndMarkets.com’s offering.

The female gamer demographic cohort in Asia has experienced significant growth over the past five years, now composing 37% of the total gamers in the region. In conjunction with the rising awareness of a need for inclusivity within the video games industry, publishers and developers should take note of the female gamer segment as a key pathway to growth in Asia.

This report provides actionable insights on female gamers to help companies with sales and marketing strategies, game design, and strategic planning.

Key Takeaways:

The female gamer market has significant growth potential in Asia, already 37% of total gamers and currently growing at a rate of 11% per year, nearly double that of new male gamers.
Female gamers make up approximately 23.5% of total revenue for the games market in Asia but have the potential to more than double in size over the next few years as the female gamer market continues to inch closer to parity with that of male gamers.
Female gamers in Asia predominantly are playing on mobile, but there are indications that PC and consoles have lots of room for growth. There are opportunities for developers and publishers on all 3 platforms.
Although the majority of female gamers are casual gamers, there is a growing number of female Gen Z gamers playing competitive games and the esports genre.
Esports can be a key driver of monetization and growth among female gamers. Women who engage in esports either through livestreaming, competing, or playing esports games, are far more likely to spend money and time playing and consuming gaming content.
More than half of the gamers surveyed are dissatisfied with how women are portrayed in games and special attention should be paid to a more diverse representation of female appearances in avatars and characters, as well as a community-wide call for improvement in gender discrimination among gamers and negative online interactions.

Key Topics Covered:

The Market Potential of the Female Gamer

The Potential of the female gamer audience
The popularity of female characters
Opportunities for female character development
Where representation can be improved
Why gamers are playing as female characters
Consequences of in-game anti-social behavior
Negative perceptions of female gamers

Strategies for the Effective Market Penetration of Female Gamers

Age distribution among gamers in Asia
Gaming and spending behavior, by platform
Negative experiences faced by female gamers
The importance of social media to reach female gamer audience
Movements to create safe spaces for female gamers

Esports and Livestreaming: Creating Value Through Engagement

Women in Asia’s esports scene
Esports as engagement driver among female gamers
Women esports tournaments in Asia
Women esports teams in Asia
Pro female gamers in Asia
Game livestreaming experience for women in Asia
Popular female gaming livestreamers in Asia
Popular female Vtubers in Asia

Companies Mentioned

Esports Federation of Cambodia
FSL
International Game Developer Association (IGDA)
Kincir Esports
KPL alliance
KRAFTON
Loco
Mineski Indonesia
Moonton
Project AWR (Asian Women Representation)
Riot Games
Smilegate
Tencent
Tianmei
VIRESA
VSPO!
Women in Games Asia

For more information about this report visit https://www.researchandmarkets.com/r/dj0tcn

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