Impact of the Metaverse on Foodservice, 2023 Thematic Intelligence Report - Gamification Transforming Play into Real-Life Rewards

DUBLIN, Aug. 18, 2023 /PRNewswire/ — The “Impact of the Metaverse on Foodservice – Thematic Intelligence” report has been added to ResearchAndMarkets.com’s offering.

This report provides an overview of how foodservice companies are entering the metaverse. It looks at how several fast-food chains have proven the power of this technology, entering the market with skillful advertising and customer engagement strategies.

Furthermore, it assesses the consequences of supply chain disruptions following the Russia–Ukraine war and the global economy heading for possible stagflation on the metaverse adoption, and how it will influence foodservice innovation in the years ahead.

The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. At the time of writing, it is still largely conceptual but could transform how people work, shop, communicate, and consume content.

The metaverse brings together a range of next-generation technologies from cloud computing to artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the internet of things (IoT), virtual reality (VR), augmented reality (AR), digital twins, and adtech. This report provides an overview of how foodservice companies are entering the metaverse and how it is used for their business strategies.

Scope

Most of the foodservice use cases involve gamification whose rewards can be then redeemed for real food in restaurants. Food brands leverage the metaverse to foster their relationship with users in a virtual environment, advertise themselves, and then capitalize on it when consumers spend their earned promotions at real-life restaurants
Under the current economic circumstances, the metaverse adoption in the foodservice sector will be delayed. In addition to this, publisher data shows that food brands’ metaverse hype had already started to wane in 2022

Reasons to Buy

Gain insight into the latest metaverse trends in the foodservice sector
Identify how foodservice companies are adopting the metaverse in their business strategies
Uncover the foodservice companies excelling in metaverse adoption with the publisher’s thematic scorecard. Understand competitor activity and positioning in the metaverse theme with extensive coverage of leading companies’ activity.

Key Topics Covered:

Executive Summary
The Metaverse Value Chain
Foundation layer
Tools layer
User interface layer
Experience layer
Foodservice Challenges
The Impact of the Metaverse on Foodservice
Case Studies
Data Analysis
Market size and growth forecasts
Mergers and acquisitions
Patent trends
Hiring trends
Social media trends
Metaverse timeline
Companies
Leading metaverse adopters in foodservice
Leading metaverse vendors
Specialist metaverse vendors in foodservice
Sector Scorecard
Foodservice sector scorecard
Glossary

A selection of companies mentioned in this report includes

Domino’s
Restaurant Brands International
Yum! Brands
Chipotle
Aramark
Sodexo
Whitbread
Panera bread
CFA Properties (Chick-Fil-A)
McDonald’s
Seven & I Holding (Seven Eleven)
Starbucks
Doctor’s Associates (Subway)
Darden Restaurants
Compass
Wendy’s
Inspire Brands
Brinker
Dine Brands Global
Autogrill
Jollibee Foods

For more information about this report visit https://www.researchandmarkets.com/r/7q4i7r

Source: GlobalData

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