MONTREAL, June 13, 2022 (GLOBE NEWSWIRE) — GURU Organic Energy Corp. (TSX: GURU) (“

GURU

” or the “

Company

”), Canada’s leading organic energy drink brand, announces the launch of its most ambitious marketing campaign to date. Fully integrated, GURU’s 360-degree campaign is focused on solidifying brand awareness amongst consumers and growing its footprint across key Canadian markets. The campaign emphasizes GURU’s bold and authentic values and its key attributes including its natural, plant-based ingredients, which are the perfect source of

Good Energy for the Everyday

.

Rolling out as of mid-June, the

Good Energy for the Everyday

campaign was developed following a thorough research process and numerous focus groups. The results revealed a very progressive consumer base, that outplays the stereotypical category cues associated with energy drinks, and shared values revolving around the notion of

Good

.

“As GURU continues to get better acquainted with its Canadian consumer base, we want our radically inclusive values and unique brand ethos to resonate through all that we do. That’s why we opted for a bold and courageously REAL campaign that connects us to our diverse consumer base, coast to coast,” said Carl Goyette, President and CEO of GURU. “As the ultimate source of Good Energy for the Everyday, we will continue to set ourselves apart through authentic engagement with our target audiences. We are confident that we’ll be able to deliver on our brand promise by carving out our own space and continuing to differentiate ourselves in a competitive market dominated by legacy brands; this is at the core of our growth strategy,” he added.

Launching gradually over the summer months, this comprehensive, omnichannel campaign will include partnerships with brand ambassadors, out of home, digital and e-commerce content, influencer campaigns, in-store activations, and will support its

summer sponsorship strategy

announced earlier this season under which GURU is set to fuel some of the most anticipated events of the summer across Canada.

Keep an eye out for assets that will feature bold statements highlighting the authenticity of the brand and its consumers, positioning GURU as the category differentiator and with its natural, plant-based ingredients front and centre. This is in addition to TV segments as part of its

recently announced partnership

with CTV’s THE AMAZING RACE CANADA.

About GURU Products

All GURU energy drinks are plant-based, high in natural caffeine, free of artificial sweeteners, artificial colours and flavours, and have no preservatives. In addition, all drinks are organic, vegan and gluten free – and the best thing is their amazing taste.

About GURU

GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company launched in 1999, when it pioneered the world’s first natural, plant-based energy drink. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of over 25,000 points of sale, and through

guruenergy.com

and Amazon. GURU has built an inspiring brand with a clean list of organic plant-based ingredients. Its drinks offer consumers good energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to

www.guruenergy.com

or follow us

@guruenergydrink

on Instagram and

@guruenergy

on Facebook.

For further information, please contact:

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding the Company and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following, which are discussed in greater detail under “Risk Factors” in the Company’s Annual Information Form for the year ended October 31, 2021, available on SEDAR at www.sedar.com: management of growth; reliance on key personnel; changes in consumer preferences; significant changes in government regulation; criticism of energy drink products and/or the energy drink market; economic downturn and continued uncertainty in the financial markets and other adverse changes in general economic or political conditions, as well as the COVID-19 pandemic or other major macroeconomic phenomena; global or regional catastrophic events; fluctuations in foreign currency exchange rates; net revenues derived entirely from energy drinks; increased competition; relationships with co-packers and distributors and/or their ability to manufacture and/or distribute GURU’s products; relationships with existing customers; changing retail landscape; increases in costs and/or shortages of raw materials and/or ingredients and/or fuel and/or costs of co-packing; failure to accurately estimate demand for its products; history of negative cash flow and no assurance of continued profitability or positive EBITDA; intellectual property rights; maintenance of brand image or product quality; retention of the full-time services of senior management; climate change; litigation; information technology systems; fluctuation of quarterly operating results; risks associated with the PepsiCo distribution agreement; no assurance of continued profitability or positive EBITDA; and conflicts of interest. Certain assumptions were made in preparing the forward-looking statements concerning availability of capital resources, business performance, market conditions and consumer demand. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition, or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

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