NEW YORK, July 20, 2023 /PRNewswire/ — The breakfast cereals market size is estimated to increase by USD 5,623 million from 2022 to 2027. The market’s growth momentum will progress at a CAGR of 4.43% during the forecast period. The market is fragmented due to the presence of diversified international and regional vendors. The growth of the breakfast cereal market is driven by the increasing product launches. The breakfast and cereal market is highly fragmented due to the presence of several domestic and international vendors competing in the market. As a result, these market participants are offering a wide variety of breakfast cereal products, coupled with numerous new product launches and expansions. The growing number of product launches and expansion is expected to positively impact the breakfast cereal market growth. For instance, in 2021, General Mills announced new product launches that would be under its RTE breakfast cereal lineup. Some of these new products are  CinnaGraham Toast Crunch, Reese Puffs Cluster Crunch, Strawberry Banana Cheerios, PJ Masks Cereal, and Plentiful. Hence, such product launches are expected to drive the breakfast cereals market during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. Request sample report 

Breakfast Cereals Market 2023-2027: Scope

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The soft skills training market report covers the following areas:

• Breakfast Cereals Market 2023-2027 Size
• Breakfast Cereals Market 2023-2027 Trends
• Breakfast Cereals Market 2023-2027 Industry Analysis

Breakfast Cereals Market 2023-2027: Vendor Analysis

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Competitors have to focus on differentiating their product offerings with unique value propositions to strengthen their foothold in the market. Market vendors also have to leverage the existing growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Associated British Foods Plc, B and G Foods Inc., Bagrrys India Pvt. Ltd., Bio familia AG, Bobs Red Mill Natural Foods Inc., Calbee Inc., Food For Life Baking Co. Inc., General Mills Inc., Hometown Food Co., Kellogg Co, Manischewitz Co., Marico Ltd., Natures Path Foods, Nestle SA, New England Natural Bakers, PepsiCo Inc., Post Holdings Inc., The Simply Good Foods Co., and Three Wishes Cereal are among some of the major market participants.

Vendor Offerings

• B and G Foods Inc: The company offers breakfast cereals under the brand Cream of Wheat.
• Bagrrys India Pvt: The company offers breakfast cereals such as granola, muesli, and flakes.
• Bio familia AG: The company offers breakfast cereals such as crunchy muesli, organic muesli, and kids muesli.

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Breakfast Cereals Market – Market Dynamics

Key Trends –

The rising number of Internet and e-commerce users is a primary trend in the breakfast cereal market during the forecast period. There is an increase in demand for online purchases mainly due to convenience, which has led to new market participants entering the global market for online distribution. Factors such as expanding food delivery services, an increasing number of smartphones, and growing internet usage are expected to significantly contribute to the market growth. With the advent of online distribution channels, several manufacturers are able to reach consumers in remote places, thereby expanding their market to new geographical areas. The main advantage of an e-commerce platform is that it encourages several consumers to repeat the purchase of a certain breakfast cereal. Factors such as the convenience offered by the online platform, including the simplicity of using debit or credit cards for payment from the convenience of the consumer’s home and the ease of product delivery, are expected to drive the breakfast cereal market growth during the forecast period.

Major challenges – 

Fluctuations in food prices are a significant challenge hindering the breakfast cereal market growth during the forecast period. Even though cereal offers various nutritious values and health benefits, the main challenge regarding cereals is their affordability. There are significant price fluctuations in raw materials used to make whole-grain and high-fiber food products due to several unfavorable conditions such as floods, earthquakes, droughts, frost, and pestilence. Additionally, other factors which influence price fluctuations include sudden shifts in the economy and sociopolitical environment, which can negatively impact the breakfast cereal market growth. Hence, such factors are expected to hinder the breakfast cereal market growth during the forecast period.

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Breakfast Cereals Market 2023-2027: Segmentation

Breakfast Cereals Market is segmented as below:

• Distribution Channel
• Supermarkets And Hypermarkets
• Independent Retailers
• Convenience Stores
• Others
• Product Type
• Ready-to-eat cereals
• Hot cereals
• Geography 
• North America
• Europe
• APAC
• Middle East And Africa
• South America

The market share growth by the supermarkets and hypermarkets segment is significant during the forecast period. Supermarkets and hypermarkets are the main two offline distribution channels in the organized retailing sector of breakfast cereals. Therefore the global expansion of these two distribution channels is expected to fuel market growth. Some of the prominent supermarkets and hypermarkets chains include  Tesco Plc (Tesco), Carrefour Group, and Target Brands Corp. (Target). One of the main benefits of supermarkets and hypermarkets is that it allows consumers to select a wide variety of goods based on cost and quality. Hence, there is an increasing preference for this distribution channel among consumers who favor the conventional method of shopping. Hence, such factors are expected to drive the breakfast cereal market growth during the forecast period.

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Breakfast Cereals Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist breakfast cereals market growth during the next five years
• Estimation of the breakfast cereals market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the breakfast cereals market
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of the breakfast cereals market, vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global breakfast cereals market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on Global breakfast cereals market 2017 – 2021 ($ million)

• 4.2 Distribution channel Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – Distribution channel Segment 2017 – 2021 ($ million)

• 4.3 Product Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 30: Chart on Distribution Channel – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel – Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Supermarkets and hypermarkets – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Supermarkets and hypermarkets – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Supermarkets and hypermarkets – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Supermarkets and hypermarkets – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Supermarkets and hypermarkets – Year-over-year growth 2022-2027 (%)

• 6.4 Independent retailers – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Independent retailers – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Independent retailers – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Independent retailers – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Independent retailers – Year-over-year growth 2022-2027 (%)

• 6.5 Convenience stores – Market size and forecast 2022-2027 
• Exhibit 42: Chart on Convenience stores – Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Convenience stores – Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Convenience stores – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Convenience stores – Year-over-year growth 2022-2027 (%)

• 6.6 Others – Market size and forecast 2022-2027 
• Exhibit 46: Chart on Others – Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Others – Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 6.7 Market opportunity by Distribution Channel 
• Exhibit 50: Market opportunity by Distribution Channel ($ million)
• Exhibit 51: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product Type

• 7.1 Market segments
• Exhibit 52: Chart on Product Type – Market share 2022-2027 (%)
• Exhibit 53: Data Table on Product Type – Market share 2022-2027 (%)

• 7.2 Comparison by Product Type 
• Exhibit 54: Chart on Comparison by Product Type
• Exhibit 55: Data Table on Comparison by Product Type

• 7.3 Ready-to-eat cereals – Market size and forecast 2022-2027 
• Exhibit 56: Chart on Ready-to-eat cereals – Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Ready-to-eat cereals – Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Ready-to-eat cereals – Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Ready-to-eat cereals – Year-over-year growth 2022-2027 (%)

• 7.4 Hot cereals – Market size and forecast 2022-2027 
• Exhibit 60: Chart on Hot cereals – Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Hot cereals – Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Hot cereals – Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Hot cereals – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Product Type 
• Exhibit 64: Market opportunity by Product Type ($ million)
• Exhibit 65: Data Table on Market opportunity by Product Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 67: Chart on Market share by geography 2022-2027 (%)
• Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027 
• Exhibit 71: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027 
• Exhibit 75: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 APAC – Market size and forecast 2022-2027 
• Exhibit 79: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 83: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027 
• Exhibit 87: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027 
• Exhibit 91: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 UK – Market size and forecast 2022-2027 
• Exhibit 95: Chart on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.10 Germany – Market size and forecast 2022-2027 
• Exhibit 99: Chart on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.11 Japan – Market size and forecast 2022-2027 
• Exhibit 103: Chart on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.12 China – Market size and forecast 2022-2027 
• Exhibit 107: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 111: Market opportunity by geography ($ million)
• Exhibit 112: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 118: Matrix on vendor position and classification

• 12.3 B and G Foods Inc.
• Exhibit 119: B and G Foods Inc. – Overview
• Exhibit 120: B and G Foods Inc. – Product / Service
• Exhibit 121: B and G Foods Inc. – Key offerings

• 12.4 Bagrrys India Pvt. Ltd. 
• Exhibit 122: Bagrrys India Pvt. Ltd. – Overview
• Exhibit 123: Bagrrys India Pvt. Ltd. – Business segments
• Exhibit 124: Bagrrys India Pvt. Ltd. – Key offerings
• Exhibit 125: Bagrrys India Pvt. Ltd. – Segment focus

• 12.5 Bio familia AG
• Exhibit 126: Bio familia AG – Overview
• Exhibit 127: Bio familia AG – Product / Service
• Exhibit 128: Bio familia AG – Key offerings

• 12.6 Bobs Red Mill Natural Foods Inc. 
• Exhibit 129: Bobs Red Mill Natural Foods Inc. – Overview
• Exhibit 130: Bobs Red Mill Natural Foods Inc. – Product / Service
• Exhibit 131: Bobs Red Mill Natural Foods Inc. – Key offerings

• 12.7 Calbee Inc.
• Exhibit 132: Calbee Inc. – Overview
• Exhibit 133: Calbee Inc. – Product / Service
• Exhibit 134: Calbee Inc. – Key offerings

• 12.8 Food For Life Baking Co. Inc. 
• Exhibit 135: Food For Life Baking Co. Inc. – Overview
• Exhibit 136: Food For Life Baking Co. Inc. – Product / Service
• Exhibit 137: Food For Life Baking Co. Inc. – Key offerings

• 12.9 General Mills Inc.
• Exhibit 138: General Mills Inc. – Overview
• Exhibit 139: General Mills Inc. – Business segments
• Exhibit 140: General Mills Inc. – Key news
• Exhibit 141: General Mills Inc. – Key offerings
• Exhibit 142: General Mills Inc. – Segment focus

• 12.10 Hometown Food Co.
• Exhibit 143: Hometown Food Co. – Overview
• Exhibit 144: Hometown Food Co. – Product / Service
• Exhibit 145: Hometown Food Co. – Key offerings

• 12.11 Kellogg Co
• Exhibit 146: Kellogg Co – Overview
• Exhibit 147: Kellogg Co – Business segments
• Exhibit 148: Kellogg Co – Key news
• Exhibit 149: Kellogg Co – Key offerings
• Exhibit 150: Kellogg Co – Segment focus

• 12.12 Marico Ltd.
• Exhibit 151: Marico Ltd. – Overview
• Exhibit 152: Marico Ltd. – Business segments
• Exhibit 153: Marico Ltd. – Key offerings
• Exhibit 154: Marico Ltd. – Segment focus

• 12.13 Natures Path Foods
• Exhibit 155: Natures Path Foods – Overview
• Exhibit 156: Natures Path Foods – Product / Service
• Exhibit 157: Natures Path Foods – Key offerings

• 12.14 Nestle SA
• Exhibit 158: Nestle SA – Overview
• Exhibit 159: Nestle SA – Business segments
• Exhibit 160: Nestle SA – Key news
• Exhibit 161: Nestle SA – Key offerings
• Exhibit 162: Nestle SA – Segment focus

• 12.15 PepsiCo Inc.
• Exhibit 163: PepsiCo Inc. – Overview
• Exhibit 164: PepsiCo Inc. – Business segments
• Exhibit 165: PepsiCo Inc. – Key news
• Exhibit 166: PepsiCo Inc. – Key offerings
• Exhibit 167: PepsiCo Inc. – Segment focus

• 12.16 Post Holdings Inc.
• Exhibit 168: Post Holdings Inc. – Overview
• Exhibit 169: Post Holdings Inc. – Business segments
• Exhibit 170: Post Holdings Inc. – Key offerings
• Exhibit 171: Post Holdings Inc. – Segment focus

• 12.17 The Simply Good Foods Co. 
• Exhibit 172: The Simply Good Foods Co. – Overview
• Exhibit 173: The Simply Good Foods Co. – Product / Service
• Exhibit 174: The Simply Good Foods Co. – Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 175: Inclusions checklist
• Exhibit 176: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 177: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 178: Research methodology
• Exhibit 179: Validation techniques employed for market sizing
• Exhibit 180: Information sources

• 13.5 List of abbreviations 
• Exhibit 181: List of abbreviations

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