NEW YORK, July 13, 2023 /PRNewswire/ — The automotive on-board diagnostics (OBD) market size is forecast to increase by USD 35,638.36 million from 2022 to 2027, at a CAGR of 18.29%, according to a recent market study by Technavio. The growth of the market will be driven by the Increase in the adoption of usage-based insurance (UBI) using OBD as a measurement parameter, the Increase in electronic content in vehicles, and Regulations mandating OBD systems. Charts & data tables about market and segment sizes for a historic period of five (2017-2021) years have been covered in this report. Download The Sample Report

Technavio has extensively analyzed 15 major vendors, including Autel Intelligent Technology Co., AVL DiTEST GmbH, Bridgestone Corp, Continental AG, General Motors Co, Hearst Communications Inc., Innova Electronics Corp., Intel Corp., iWave Systems Technologies Pvt. Ltd., Marelli Holdings Co. Ltd., Mercedes Benz Group AG, Moj.io Inc., OBD Solutions LLC, Robert Bosch GmbH, Vector Informatik GmbH, Verizon Communications Inc., Zubie Inc., Dashboard Labs Corps., Denso Corp., and HELLA GmbH and Co. KG.

Key Benefits for Industry Players & Stakeholders – 

• The report offers information on the criticality of vendor inputs, including R&D, CAPEX, and technology.
• It also provides detailed analyses of the market’s competitive landscape and vendors’ product offerings.
• The report also provides a qualitative and quantitative analysis of vendors to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

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Customer Landscape – Analysis of Price Sensitivity, Adoption Lifecycle, Customer Purchase Basket, Adoption Rates, and Purchase Criteria by Technavio

• One of the core components of the customer landscape is price sensitivity, an analysis of which will help companies refine marketing strategies to gain a competitive advantage. 
• Another key aspect is price sensitivity drivers (purchases are undifferentiated, the purchase is a key cost to buyers, and quality is not important), which range between LOW and HIGH.
• Furthermore, market adoption rates for all regions have been covered.

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Automotive On-board Diagnostics (OBD) Market –  market Segmentation

The market is segmented by Product (Allied services and OBD port), Vehicle type (IC engine, and Electric vehicle), and Geography (North America, APAC, Europe, Middle East and Africa, and South America).

• The market share growth by the allied services segment will be significant during the forecast period. The industry’s requirement to handle breakdowns with the lowest downtime is the key to maintaining competition in the fleet industry.  By using remote diagnostics solutions, this can be significantly achieved. Furthermore, the need to comply with vehicle emission standards is important as these are subject to frequent verifications by authorities of regulatory and pollution control. Remote vehicle diagnostics can inform fleet managers of any deviations in emissions from the fleet, which makes it feasible to organize supervision only when and as needed.

Automotive On-board Diagnostics (OBD) Market – Market Dynamics

Key Driver

The growing range of consumer needs and OEM offerings, including safety, performance, stability, and comfort, are the major factors driving the growth of the automotive on-board diagnostics market. This market has exceeded the development of the automotive industry as traditional mechanical components are inadequate to solve arising automotive challenges. Notable characteristics distinguish products and are largely possible through electronic components. The intensity of software implementation in vehicular systems will increase as the electrification of the automobile becomes inevitable. This will broaden the range of functions and applications of telematics. The increasing adoption of technologies by end-users will increase electronic content in cars and commercial vehicles. Rules and policies insist on the deployment of cutting-edge driver-assistance systems and safety systems in entry-level vehicles, as well as exceptional development in green technology. 

Significant Trend

The shift in focus of OBD manufacturers from OBD terminals to software interfaces is an emerging trend influencing market growth. The market is witnessing significant innovations in the field of embedded software to enhance connectivity concepts and user experience of OBD systems. Software developers are exploring cloud platforms and big data analytics to interpret data provided by the OBD systems for greater accuracy. OBD system manufacturers are more inclined toward investing in software that will provide end-to-end solutions for preventive maintenance through the connected car concept. The connected car concept allows the software to extract, analyze, and transmit data from the vehicle’s OBD system to the driver’s server-side endpoints in any format requested, enabling the driver to easily integrate vehicle, accelerometer, and location data into mobile applications.

Major Challenge 

Security issues associated with On-board Diagnostics are major challenges hindering the growth. Different embedded systems in the vehicles help in gathering different sets of information about the vehicle. However, there is a security issue associated with devices such as OBD. This device is increasingly gaining popularity and is used by consumers, fleet managers, and insurance companies to access vehicle-related data. However, this device is susceptible to hacking and is, therefore, a security concern for the users. It was found that mostly these devices pass the serial data from a radio interface such as Bluetooth, Wi-Fi, or cellular to the OBD-II port of the car and then to the vehicle’s CAN bus. If the data sent is not protected, the hacker can have control of the device and can send any command that will affect the working mechanism of the vehicle, such as the brakes or safety system, or accelerator, that will endanger the vehicle. For instance, research was conducted by the Department of Transportations’ Volpe Centre to study the influence of aftermarket OBD (OBD-II) devices on cybersecurity, which was found to be significantly low. Therefore, the security concerns associated will impact the market growth.

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What are the key data covered in this Automotive On-board Diagnostics (OBD) Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the Automotive On-board Diagnostics (OBD) Market between 2023 and 2027
• Precise estimation of the size of the Automotive On-board Diagnostics (OBD) Market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the Automotive On-board Diagnostics (OBD) Market industry across North America, APAC, Europe, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Automotive On-board Diagnostics (OBD) Market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Vehicle Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global automotive on-board diagnostics (OBD) market 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on Global automotive on-board diagnostics (OBD) market 2017 – 2021 ($ million)

• 4.2 Product Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – Product Segment 2017 – 2021 ($ million)

• 4.3 Vehicle type Segment Analysis 2017 – 2021
• Exhibit 20: Historic Market Size – Vehicle type Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between2022 and 2027

• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 30: Chart on Product – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product – Market share 2022-2027 (%)

• 6.2 Comparison by Product
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Allied services – Market size and forecast 2022-2027
• Exhibit 34: Chart on Allied services – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Allied services – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Allied services – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Allied services – Year-over-year growth 2022-2027 (%)

• 6.4 OBD port – Market size and forecast 2022-2027
• Exhibit 38: Chart on OBD port – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on OBD port – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on OBD port – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on OBD port – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Product
• Exhibit 42: Market opportunity by Product ($ million)

7 Market Segmentation by Vehicle Type

• 7.1 Market segments
• Exhibit 43: Chart on Vehicle Type – Market share 2022-2027 (%)
• Exhibit 44: Data Table on Vehicle Type – Market share 2022-2027 (%)

• 7.2 Comparison by Vehicle Type
• Exhibit 45: Chart on Comparison by Vehicle Type
• Exhibit 46: Data Table on Comparison by Vehicle Type

• 7.3 IC engine – Market size and forecast 2022-2027
• Exhibit 47: Chart on IC engine – Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on IC engine – Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on IC engine – Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on IC engine – Year-over-year growth 2022-2027 (%)

• 7.4 Electric vehicle – Market size and forecast 2022-2027
• Exhibit 51: Chart on Electric vehicle – Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Electric vehicle – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Electric vehicle – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Electric vehicle – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Vehicle Type
• Exhibit 55: Market opportunity by Vehicle Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027
• Exhibit 61: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 APAC – Market size and forecast 2022-2027
• Exhibit 65: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.5 Europe – Market size and forecast 2022-2027
• Exhibit 69: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027
• Exhibit 73: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027
• Exhibit 77: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027
• Exhibit 81: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027
• Exhibit 85: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 Germany – Market size and forecast 2022-2027
• Exhibit 89: Chart on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.11 Japan – Market size and forecast 2022-2027
• Exhibit 93: Chart on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.12 UK – Market size and forecast 2022-2027
• Exhibit 97: Chart on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography
• Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Autel Intelligent Technology Co.
• Exhibit 108: Autel Intelligent Technology Co. – Overview
• Exhibit 109: Autel Intelligent Technology Co. – Product / Service
• Exhibit 110: Autel Intelligent Technology Co. – Key offerings

• 12.4 AVL DiTEST GmbH
• Exhibit 111: AVL DiTEST GmbH – Overview
• Exhibit 112: AVL DiTEST GmbH – Product / Service
• Exhibit 113: AVL DiTEST GmbH – Key offerings

• 12.5 Bridgestone Corp
• Exhibit 114: Bridgestone Corp – Overview
• Exhibit 115: Bridgestone Corp – Business segments
• Exhibit 116: Bridgestone Corp – Key news
• Exhibit 117: Bridgestone Corp – Key offerings
• Exhibit 118: Bridgestone Corp – Segment focus

• 12.6 Continental AG
• Exhibit 119: Continental AG – Overview
• Exhibit 120: Continental AG – Business segments
• Exhibit 121: Continental AG – Key offerings
• Exhibit 122: Continental AG – Segment focus

• 12.7 Dashboard Labs Corps.
• Exhibit 123: Dashboard Labs Corps. – Overview
• Exhibit 124: Dashboard Labs Corps. – Product / Service
• Exhibit 125: Dashboard Labs Corps. – Key offerings

• 12.8 Denso Corp.
• Exhibit 126: Denso Corp. – Overview
• Exhibit 127: Denso Corp. – Business segments
• Exhibit 128: Denso Corp. – Key news
• Exhibit 129: Denso Corp. – Key offerings
• Exhibit 130: Denso Corp. – Segment focus

• 12.9 Hearst Communications Inc.
• Exhibit 131: Hearst Communications Inc. – Overview
• Exhibit 132: Hearst Communications Inc. – Business segments
• Exhibit 133: Hearst Communications Inc. – Key news
• Exhibit 134: Hearst Communications Inc. – Key offerings
• Exhibit 135: Hearst Communications Inc. – Segment focus

• 12.10 HELLA GmbH and Co. KG
• Exhibit 136: HELLA GmbH and Co. KG – Overview
• Exhibit 137: HELLA GmbH and Co. KG – Business segments
• Exhibit 138: HELLA GmbH and Co. KG – Key offerings
• Exhibit 139: HELLA GmbH and Co. KG – Segment focus

• 12.11 Innova Electronics Corp.
• Exhibit 140: Innova Electronics Corp. – Overview
• Exhibit 141: Innova Electronics Corp. – Product / Service
• Exhibit 142: Innova Electronics Corp. – Key offerings

• 12.12 Intel Corp.
• Exhibit 143: Intel Corp. – Overview
• Exhibit 144: Intel Corp. – Business segments
• Exhibit 145: Intel Corp. – Key news
• Exhibit 146: Intel Corp. – Key offerings
• Exhibit 147: Intel Corp. – Segment focus

• 12.13 iWave Systems Technologies Pvt. Ltd.
• Exhibit 148: iWave Systems Technologies Pvt. Ltd. – Overview
• Exhibit 149: iWave Systems Technologies Pvt. Ltd. – Product / Service
• Exhibit 150: iWave Systems Technologies Pvt. Ltd. – Key offerings

• 12.14 Mercedes Benz Group AG
• Exhibit 151: Mercedes Benz Group AG – Overview
• Exhibit 152: Mercedes Benz Group AG – Business segments
• Exhibit 153: Mercedes Benz Group AG – Key offerings
• Exhibit 154: Mercedes Benz Group AG – Segment focus

• 12.15 Moj.io Inc.
• Exhibit 155: Moj.io Inc. – Overview
• Exhibit 156: Moj.io Inc. – Product / Service
• Exhibit 157: Moj.io Inc. – Key offerings

• 12.16 Robert Bosch GmbH
• Exhibit 158: Robert Bosch GmbH – Overview
• Exhibit 159: Robert Bosch GmbH – Business segments
• Exhibit 160: Robert Bosch GmbH – Key news
• Exhibit 161: Robert Bosch GmbH – Key offerings
• Exhibit 162: Robert Bosch GmbH – Segment focus

• 12.17 Zubie Inc.
• Exhibit 163: Zubie Inc. – Overview
• Exhibit 164: Zubie Inc. – Product / Service
• Exhibit 165: Zubie Inc. – Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist
• Exhibit 166: Inclusions checklist
• Exhibit 167: Exclusions checklist

• 13.3 Currency conversion rates for US$
• Exhibit 168: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 169: Research methodology
• Exhibit 170: Validation techniques employed for market sizing
• Exhibit 171: Information sources

• 13.5 List of abbreviations
• Exhibit 172: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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