NEW YORK, Aug. 11, 2023 /PRNewswire/ — The virtual production market size is estimated to increase by USD 2,447.47 million from 2022 to 2027. The market’s growth momentum will progress at a CAGR of 17% during the forecast period. North America will account for 45% of the global market growth during the forecast period. The regional market growth can be attributed to factors such as the increased application of virtual production in leading film studios in North America. The transition of broadcasting movies from multiplexes and cinema halls to OTT platforms has been supporting filmmakers in the region since 2020 to reach a large audience. Furthermore, a considerable increase in movie production budgets and the rising usage of virtual effects in Hollywood are also driving the growth of the movie segment in the region. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) – Request a sample report

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Virtual Production Market – Segmentation Assessment

Segment Overview

Technavio has segmented the market based on Component (Software, Services, and Hardware), Type (Post-production, Production, and Pre-production), and Geography (North America, APAC, Europe, Middle East and Africa, and South America). 

• The market share growth by the software segment is significant during the forecast period. Factors such as the rising addition of deep learning and machine learning in virtual production resolution are significantly contributing to the growth of the software segment in the virtual production market. Additionally, there is a growing use of VFX and computer-generated graphics in cinema and business advertisements which is expected to fuel the demand for this segment. Due to the frequent technological advancements in production software solutions, it enhances the content viewing experience with the help of sophisticated visual tools and effects. The main advantage of virtual production is that it allows filmmakers to customize content during filming rather than in virtual production. Hence, such factors are e expected to drive market growth during the forecast period.

Insights on the market contribution of various segments, including country and region wise historic data (2017 to 2021) and forecast market size (2023 to 2027) – Download a Sample Report

Virtual Production Market – Market Dynamics

Key factor driving market growth

The growing implementation of virtual production in the gaming industry drives market growth. One of the main activities of virtual production technology is gaming. Virtual production game creation is a complex process that requires skills in 3D designing, animation, and software programming, as well as needs creativity and innovative ideas. Additionally, these virtual production games are increasingly being optimized for mobile phone compatibility as well.

Hence, it is expected to fuel the demand for these games once more smartphones are equipped with more powerful processors, better graphics, precise motion tracking, and long-lasting batteries. Some of the other key application areas of virtual production besides gaming include storytelling and art, communication and social interaction, awareness-raising, and live entertainment. Hence, such applications are expected to drive the virtual production market growth during the forecast period. 

Leading trends influencing the market 

The growing popularity of virtual reality (VR) and 360-degree video content is an emerging trend in the virtual production market during the forecast period. 360-degree videos can be referred to as those clips which are extensively designed for displaying a spherical scenario where all possible angles of the environment are recorded by the camera. This kind of visual experience is an emerging trend in the virtual content market, such that several new filmmakers, online content developers, and commercial video producers are utilizing 360-degree videos to market their products or services by offering consumers a unique visual experience.

Furthermore, several vendors are offering high-resolution gigapixel content for various events to enhance the consumer experience. As a result, there is a growing popularity for 360-degree videos, which are fuelling the demand for 3D technology to create advertisements. Hence, such factors are expected to drive the virtual production market growth during the forecast period.

Major challenges hindering the market growth

Limitations in the availability of content are a significant challenge hindering the virtual production market growth. Limitation of content can be a significant challenge to filmmakers and online content creators as they need to ensure that their content offers a visual experience to consumers in order to sustain in the market. Furthermore, another significant challenge faced by video content players is acquiring the rights to distribute content on a new platform.

This is because it is important to understand the target demographics’ tastes and preferences as well as several rules and regulations in the target country before the distribution of the content. Additionally, it is vital to have a good rapport with the theatrical exhibitors and broadcasters so that they do not cause litigation in terms of content rights. Hence, such factors are e expected to hinder the virtual production market growth during the forecast period.

Insights on Market Drivers, Trends, & Challenges, historic period(2017 to 2021), and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this virtual production market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the virtual production market between 2023 and 2027
• Precise estimation of the size of the virtual production market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the virtual production market across North America, APAC, Europe, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of virtual production market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global virtual production market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on global virtual production market 2017 – 2021 ($ million)

• 4.2 Component Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – Component Segment 2017 – 2021 ($ million)

• 4.3 Type Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Component

• 6.1 Market segments
• Exhibit 30: Chart on Component – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Component – Market share 2022-2027 (%)

• 6.2 Comparison by Component 
• Exhibit 32: Chart on Comparison by Component
• Exhibit 33: Data Table on Comparison by Component

• 6.3 Software – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Software – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Software – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Software – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Software – Year-over-year growth 2022-2027 (%)

• 6.4 Services – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Services – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Services – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Services – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Services – Year-over-year growth 2022-2027 (%)

• 6.5 Hardware – Market size and forecast 2022-2027 
• Exhibit 42: Chart on Hardware – Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Hardware – Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Hardware – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Hardware – Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Component 
• Exhibit 46: Market opportunity by Component ($ million)
• Exhibit 47: Data Table on Market opportunity by Component ($ million)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 48: Chart on Type – Market share 2022-2027 (%)
• Exhibit 49: Data Table on Type – Market share 2022-2027 (%)

• 7.2 Comparison by Type
• Exhibit 50: Chart on Comparison by Type
• Exhibit 51: Data Table on Comparison by Type

• 7.3 Post-production – Market size and forecast 2022-2027 
• Exhibit 52: Chart on Post-production – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Post-production – Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Post-production – Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Post-production – Year-over-year growth 2022-2027 (%)

• 7.4 Production – Market size and forecast 2022-2027 
• Exhibit 56: Chart on Production – Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Production – Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Production – Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Production – Year-over-year growth 2022-2027 (%)

• 7.5 Pre-production – Market size and forecast 2022-2027 
• Exhibit 60: Chart on Pre-production – Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Pre-production – Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Pre-production – Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Pre-production – Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Type 
• Exhibit 64: Market opportunity by Type ($ million)
• Exhibit 65: Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 67: Chart on Market share by geography 2022-2027 (%)
• Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027 
• Exhibit 71: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 APAC – Market size and forecast 2022-2027 
• Exhibit 75: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.5 Europe – Market size and forecast 2022-2027 
• Exhibit 79: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 83: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027 
• Exhibit 87: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027 
• Exhibit 91: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027 
• Exhibit 95: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 UK – Market size and forecast 2022-2027 
• Exhibit 99: Chart on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.11 Canada – Market size and forecast 2022-2027 
• Exhibit 103: Chart on Canada – Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Canada – Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Canada – Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Canada – Year-over-year growth 2022-2027 (%)

• 9.12 France – Market size and forecast 2022-2027 
• Exhibit 107: Chart on France – Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on France – Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on France – Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on France – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 111: Market opportunity by geography ($ million)
• Exhibit 112: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 118: Matrix on vendor position and classification

• 12.3 360Rize
• Exhibit 119: 360Rize – Overview
• Exhibit 120: 360Rize – Product / Service
• Exhibit 121: 360Rize – Key offerings

• 12.4 Adobe Inc.
• Exhibit 122: Adobe Inc. – Overview
• Exhibit 123: Adobe Inc. – Business segments
• Exhibit 124: Adobe Inc. – Key news
• Exhibit 125: Adobe Inc. – Key offerings
• Exhibit 126: Adobe Inc. – Segment focus

• 12.5 Arashi Vision Co. Ltd. 
• Exhibit 127: Arashi Vision Co. Ltd. – Overview
• Exhibit 128: Arashi Vision Co. Ltd. – Product / Service
• Exhibit 129: Arashi Vision Co. Ltd. – Key news
• Exhibit 130: Arashi Vision Co. Ltd. – Key offerings

• 12.6 Autodesk Inc.
• Exhibit 131: Autodesk Inc. – Overview
• Exhibit 132: Autodesk Inc. – Product / Service
• Exhibit 133: Autodesk Inc. – Key news
• Exhibit 134: Autodesk Inc. – Key offerings

• 12.7 BORIS FX Inc.
• Exhibit 135: BORIS FX Inc. – Overview
• Exhibit 136: BORIS FX Inc. – Product / Service
• Exhibit 137: BORIS FX Inc. – Key offerings

• 12.8 Epic Games Inc.
• Exhibit 138: Epic Games Inc. – Overview
• Exhibit 139: Epic Games Inc. – Product / Service
• Exhibit 140: Epic Games Inc. – Key offerings

• 12.9 HTC Corp.
• Exhibit 141: HTC Corp. – Overview
• Exhibit 142: HTC Corp. – Product / Service
• Exhibit 143: HTC Corp. – Key offerings

• 12.10 Humaneyes Technologies Ltd. 
• Exhibit 144: Humaneyes Technologies Ltd. – Overview
• Exhibit 145: Humaneyes Technologies Ltd. – Product / Service
• Exhibit 146: Humaneyes Technologies Ltd. – Key offerings

• 12.11 Mo Sys Engineering Ltd. 
• Exhibit 147: Mo Sys Engineering Ltd. – Overview
• Exhibit 148: Mo Sys Engineering Ltd. – Product / Service
• Exhibit 149: Mo Sys Engineering Ltd. – Key offerings

• 12.12 NVIDIA Corp.
• Exhibit 150: NVIDIA Corp. – Overview
• Exhibit 151: NVIDIA Corp. – Business segments
• Exhibit 152: NVIDIA Corp. – Key news
• Exhibit 153: NVIDIA Corp. – Key offerings
• Exhibit 154: NVIDIA Corp. – Segment focus

• 12.13 Panocam3d.com
• Exhibit 155: Panocam3d.com – Overview
• Exhibit 156: Panocam3d.com – Product / Service
• Exhibit 157: Panocam3d.com – Key offerings

• 12.14 Side Effects Software Inc. 
• Exhibit 158: Side Effects Software Inc. – Overview
• Exhibit 159: Side Effects Software Inc. – Product / Service
• Exhibit 160: Side Effects Software Inc. – Key offerings

• 12.15 Technicolor SA
• Exhibit 161: Technicolor SA – Overview
• Exhibit 162: Technicolor SA – Business segments
• Exhibit 163: Technicolor SA – Key offerings
• Exhibit 164: Technicolor SA – Segment focus

• 12.16 The Walt Disney Co.
• Exhibit 165: The Walt Disney Co. – Overview
• Exhibit 166: The Walt Disney Co. – Business segments
• Exhibit 167: The Walt Disney Co. – Key offerings
• Exhibit 168: The Walt Disney Co. – Segment focus

• 12.17 Vicon Motion Systems Ltd. 
• Exhibit 169: Vicon Motion Systems Ltd. – Overview
• Exhibit 170: Vicon Motion Systems Ltd. – Product / Service
• Exhibit 171: Vicon Motion Systems Ltd. – Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 172: Inclusions checklist
• Exhibit 173: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 174: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 175: Research methodology
• Exhibit 176: Validation techniques employed for market sizing
• Exhibit 177: Information sources

• 13.5 List of abbreviations 
• Exhibit 178: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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