The boilerplate is the final section of any good press release, an actionable and essential foundational piece.

The public relations boilerplate is the “About Us” section of your company’s background information that appears at the end of a press release. The press release boilerplate is the brief paragraph at the end that summarizes key information about your organization. Your company’s purpose, future plans, current initiatives, and past successes are all summarized here.

To get the attention of journalists and customers, the boilerplate of a press release should be written in a useful and interesting way.

What Does a Press Release Boilerplate Mean?

The “About Us” section of a press release boilerplate is a standard, a one-size-fits-all statement that provides journalists and other readers with a high-level overview of your organization.

The press release template contains a single paragraph describing your organization and includes key details about it. It’s typically placed at the press release’s conclusion. A PR template is meant to provide relevant information about your company. Press releases benefit from boilerplate since it lends content authority and provides an opportunity to incorporate a call to action (CTA) and website link.

The Reason for Using a PR Boilerplate

Daily, journalists get countless press releases dumped on their desks. Only 43% of A-list publishers receive fewer than 50 pitches weekly, while 57% get between 50 and 500. The press will pay attention to you more or less depending on the boilerplates you use in your press releases.

Press releases and other PR boilerplates should be consistent enough to be easily recognized by editors and reporters. The effectiveness of your press release relies on how memorable the boilerplate you use is.

The objectives of a well-written press release template are as follows:

Brand Awareness

As your company grows and enters new markets, a solid PR template may help you get your name out there and stay there. Including a consistent “About Us” section in your press releases is a great way to increase your brand’s popularity among your target consumers and broaden your reach.

Highlighting Achievements

Press release templates can help you gain credibility and the trust of your target audiences by highlighting your business’s achievements. Highlighting your company’s achievements and awards increases publishers’ likelihood of listening to your proposal. Like investors, potential customers will have a favorable impression of your business. If you highlight your company’s outstanding successes, they will likely do business with you and collaborate.

Spreading the Company’s Vision

Displaying your company’s ambitions will increase its standing in its field. This will show your values, the value you add to customers, and your dedication to providing superior products. Like your accomplishments, this demonstration of commitment will impress journalists, publishers, investors, and potential customers.

Attracting Potential Buyers

A well-written boilerplate can serve as a marketing tool, drawing in new clients while retaining your current clientele. Your PR template should have enough information for them to rapidly assess your firm and decide whether or not it’s a good fit for working together.

Inspiring the Reader to Take Action

A compelling call to action (CTA) presented in the PR’s boilerplate section can influence readers to take some action. It has several techniques to encourage clients to follow through on a task. They can be encouraged to join your newsletters and receive regular updates. Other possible consumer activities include making a donation, calling to ask questions, and buying your items or subscribing to your services.

Findability

In the long run, press releases improve findability. A standard boilerplate text also helps editors and journalists locate your other published works. Maintaining uniformity in the “About Us” section of your promotional materials will save your customers time as they learn more about your company. A consistent PR boilerplate for your organization has the added bonus of being great for public relations and marketing.

Reusability

A reusable template is beneficial for your company’s copywriters and helps show consistency in each press release. When necessary, they need only make a few tweaks to the standard language used in press releases.

Spending less time and money

You can devote your time, energy, and other resources to the unique content of your public relations and marketing campaigns if you have a standard boilerplate language you can swiftly refer back to for every press release. You won’t have to constantly rewrite a boilerplate for each release.

Contents of a Standardized Press Release

You should include the following in your press release’s boilerplate:

The Company’s Past

Your company’s inception can be mentioned in the standard text. You may also choose to explain the inspiration for the establishment of the business. If you have been around for a while, you can use this fact to your advantage when trying to establish your legitimacy and longevity.

Logo and Slogan for a Business

Your signature slogan and logo are the most important aspects of your brand personality. They are the qualities of your brand that consumers will notice immediately, without having to learn anything else about it. All of these elements, and more, should be included in a standard press release.

Aspirations

In your PR platitudes, state the purpose of your company. Make it as easy as possible for everyone involved. Visualize yourself explaining your business to someone completely unfamiliar with the name. The ideal candidate would grasp your company’s goals and objectives immediately. Your goals and objectives need to be simply understood, so keep that in mind while you write them.

Important Numbers and Stats

Like trophies and other forms of acknowledgment can boost a PR release, so can excellent stats. Make sure your public relations campaign reflects that you have exceeded your client acquisition goal as a year-old startup celebrating its first anniversary. It’s essential to take pleasure in your company’s long history and large workforce, so ensure that this is reflected in whatever PR language you use. Remember that this PR section is where you get to brag about your company’s successes with hard data.

Spectacular Selling Proposition

A press release’s boilerplate is the perfect place to highlight your company’s unique selling proposition. Be forthright and honest in describing what distinguishes your company from others that provide comparable goods or services.

Value and the Clientele You Serve

Use this space to explain how your goods and services will improve the lives of your target audience. Explain to people what they will gain by purchasing from you.

Links and calls to action for a website

It’s essential to include a call to action and a link to your company’s website at the end of the boilerplate content. This is an effective strategy for attracting visitors to your website, where they can get additional information about your company. It’s a great way to attract targeted visitors and close deals.

Methods for Producing a High-Quality Press Release Template

Follow these guidelines when writing press release boilerplate to ensure its success:

1. Consider why you’re writing the press release, and utilize it to help you choose the generic approach you’ll take.
2. Create a compelling description of your company that readers will remember.
3. Include a way for people to get in touch with you.
4. When advertising, highlight your product or service’s advantages to potential customers.
5. Useful statistics such as annual income, number of customers, number of employees, areas served, the total number of customers served, years in business, and years in operation are welcome.
6. Ensure that your press release is optimized for search engines by including a suitable quantity of keywords.
7. Add your social media handles alongside your website.
8. Make sure the PR copy you’re using sounds like your brand does in general.
9. Inspire people to talk about your company.
10. Provide a platform for business-to-consumer interaction.
11. Use straightforward wording.
12. Refrain from using industry jargon and focus instead on being approachable and clear.
13. Don’t waffle; get right to the point.
14. Refine and improve the standard language you’ve used. Before pushing it for publication, ensure it has been thoroughly reviewed, and all information is current.
15. Maintain a routine of checking in on your PR boilerplate and revising it as needed.

In Conclusion: Why You Need a Great Press Release Boilerplate

The boilerplate press release provides a concise summary of your company’s best selling points. A press release’s boilerplate is a paragraph that persuasively summarizes your company’s history, mission, target audience(s), products/services, and value proposition.

An important part of any PR strategy is where you hook the media so that they cover your company and spread the word about it in print. To develop a compelling PR pitch, you must balance detailed business information and fascinating imagination. It needs to be consistent and unified across all your written materials, from your website to your social media, while being easily modified as needed.