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8 Types of Press Releases: Why You Need to Understand the Differences and Avoid Using the Wrong One

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Understanding the different types of press releases is essential for any business wanting to use this powerful marketing tool.

Though the basic format is similar, each type of press release serves a different purpose and can be customized to achieve your specific goals.

If your company just acquired another new business, for example, you’ll want to write and distribute an acquisition press release. On the other hand, if your business is introducing a new product, you’ll want to focus on a product launch press release. So, it’s apparent that knowing different types of press releases is crucial for the improvement of your business.

There is always a press release for any announcement you want to make. Keep in mind that the goal is to get media coverage, so make sure your story is newsworthy. 

Here are the eight types of press releases every business should know about:

Types of Press Releases

Despite having different purposes, all types of press releases share a similar format which includes the following sections: date, location, header, subhead, boilerplate, and contact information. 

The eight different types of press releases are explained below.

1. Acquisition Press Release

An acquisition press release is a type of business media release that is typically issued when one company buys another. It is intended to provide information about the transaction to shareholders, employees, and the general public. The press release usually includes details about the terms of the deal, as well as the rationale behind it. 

In some cases, it may also have comments from the executives of both companies. Acquisition press releases can be highly technical documents, but they are also often written in a more accessible professional style to reach a wider audience. As such, they can be an exciting read for anyone who wants to better understand the business world.

An acquisition press release can also be regarded as a rebrand because it comes in when a company undergoes a merger or change in direction.  The press release aims to give an overview of the new company, how it came about, and what it plans to do in the future.

2. Partnership Press Release

A partnership press release is a type of media release that is issued by two or more companies to announce a strategic alliance or business partnership. This type of release is often used to promote joint ventures, product launches, and other collaborative initiatives. 

While a partnership press release can be issued by any kind of business, they are most commonly used by companies in the same industry who are looking to tap into each other’s customer base. For example, a partnership between a clothing retailer and a cosmetics company might result in a press release that touts the benefits of the two brands working together. In addition to promoting the partnership itself, a well-crafted press release can also generate interest and excitement among consumers. 

But what goes into a partnership press release? First, you need to identify the key points of the partnership. What are the goals? What are the benefits? Then you need to craft a clever, attention-grabbing headline. After that, it’s all about writing a compelling story highlighting the partnership in the best light possible. Of course, you’ll also want to make sure that all the requisite contact information is included so that people can learn more about both companies.

3. Event Press Release

An event press release is a type of media release that is issued to promote a special event, such as a concert, exhibition, or grand opening. Event press releases can be used to generate buzz and excitement leading up to the event, as well as to secure media coverage on the day of the event itself. 

Event press releases are one type of press release that is specifically designed to promote upcoming events. It typically includes information about the date, time, and location of the event, as well as a brief description of what will be taking place. 

In some cases, event press releases may also include ticket information or contact details for additional questions. Event press releases are usually sent out several weeks in advance of the event in order to give media outlets time to plan their coverage.

4. Product Press Release

A product press release is a type of announcement that is typically used to generate media attention for a new product or service. To be effective, a product press release should be well-written, newsworthy, and relevant to the target audience. While it may take some time and effort to craft a successful press release, the end result can be well worth it in terms of increased exposure and sales.

So what goes into a product press release? First, you need to have a clear understanding of who your target audience is. Who are you trying to reach? What are their needs and wants? Once you know who you’re talking to, you can start crafting a message that will resonate with them.

An effective product press release should also include some basic information about the product or service, such as what it is, how it works, and why it’s different from other offerings on the market. In addition, be sure to include a quote from a company representative that can speak to the product’s benefits. And of course, don’t forget to include contact information so that interested parties can learn more.

5. Award Press Release

An award press release is a type of media release that is issued to announce that a company or individual has won an award.

Award press releases can be used to generate positive publicity, build brand awareness, and increase customer confidence. While awards are generally given out by third-party organizations, such as industry associations or trade publications, companies will often issue their own press releases to announce the news. 

An award press release should include the name of the award, a brief description of what it is, and why it was given. In addition, be sure to mention any relevant company milestones or accomplishments that helped earn the award. And of course, don’t forget to include contact information so that people can learn more about the company and its products or services.

6. New Hire Press Release

A new hire press release is a type of press release that is sent out to announce that a new employee has been hired. This type of press release can be used to promote the new hire’s qualifications, highlight the company’s commitment to hiring the best talent, or simply to introduce the new employee to the community. 

Regardless of the reason for issuing a new hire press release, there are some key elements that should be included. The most important element is the new hire’s name and position. 

Other essential information includes the date of the hire, a brief description of the new employee’s qualifications, and a quote from either the new hire or a company representative. By including all of this information, a new hire press release can be an effective way to promote both the company and the new employee.

7. New Business Press Release

A new business press release is a type of media release that is issued to announce the opening of a new business. This type of press release can be used to generate interest in the new business, build brand awareness, and attract customers and investors. 

When writing a new business press release, it’s important to include some basic information about the company, such as what it does, how it’s different from other businesses, and what products or services it offers.

Your press release must provide information about the “who, where, what,  when, and why” of your new business. Who are those behind the scenes? Where is your business located? What services or products do you offer? When did your business open or when will it open? And most importantly, why should anyone care? By answering these questions, you can write a new business press release that will generate interest and excitement about your company.

8. Book Press Release

A book press release is a short, pithy way to let the world know about your latest literary release. In its most basic form, a press release is simply a go-between for you and potential reviewers, such as bloggers or journalists. It’s a way of getting information about your book “out there” in an easily digestible format. But a press release can also be so much more! With a little creativity, you can use your press release to generate some serious interest in your book. Here are a few tips:

  1. Use striking language. A well-written press release should be attention-grabbing from the very first sentence. Avoid dull, generic phrases like “new novel” or “first book.” Instead, try to capture the essence of your book in one catchy phrase. For example, if your book is a dark comedy about suburban housewives, you could call it “Murder, She Wrote… for Moms.”
  2. Highlight what makes your book unique. There are literally millions of books out there, so you need to make yours stand out from the crowd. What makes your book different from all the others? Is it the characters? The plot? The setting? Be specific and highlight what makes your book worth reading.
  3. Use quotes liberally. A great quote from a well-known author or reviewer can really add some punch to your press release. Just be sure to get permission before using anyone’s words!
  4. Include an excerpt. An excerpt from your book will give potential readers a taste of what they can expect. Just be sure to choose a paragraph that is exciting and representative of your writing style as a whole.
  5. Keep it short and sweet. A press release should be no more than one page, double-spaced. Any longer and you risk losing people’s attention before they even get to the good stuff!

The Key Elements of All Types of Press Releases

The key elements of all types of press releases include the following:

  • The logo:  Most press releases these days will include a logo or other visual element to accompany the text. Your logo should be 200 x 200 pixel in size.
  • The headline: This is the title of your press release. It should be short and sweet. Immediately after the headline should be a subhead or summary.
  • The dateline: This is the city in which the release originates and the date on which it was issued.
  • The lead: Also known as the first or introductory paragraph. This is what will appear after the headline and subhead. It should grab the reader’s attention.
  • The body: This is where you will flesh out the details of your story. Be sure to include quotes from key players in your release to add an element of credibility.
  • The boilerplate: This is a brief statement about your company that will appear at the end of your release.
  • The contact information: This is where you will list the name, phone number and email address of the person who wrote the release.

Final Thoughts: Types of Press Releases

The use of different types of press releases can be a powerful way to reach your target audience, but only if you use them correctly. These eight types of press releases will help you create content that is interesting and engaging for your readers. Do you need help with press release marketing? Press Reach is a press release distribution service that offers press release marketing, distribution, and syndication for small and large businesses. Click here to get started.

Featured Image:  Megapixl © Alexmillos

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