Using SEO Tricks to Get Better Results With Press Releases

Search engine optimization (SEO) is crucial to the success of any organization, no matter how big or small your company is. The success of your business depends on how readily your ideal clients can discover you, and your SEO strategy is what makes that happen. Because 75% of internet users seldom browse beyond the first page of search results, that is no simple feat.

To rank your site on the first page of search engine, consider these 10 easy SEO tricks:

  • Choose Appropriate Primary and Secondary Keywords

Every effective search engine optimization (SEO) campaign begins with thorough keyword research. More visitors will be drawn to your website if you take the time to learn how to employ keywords correctly in your content development. You should start by choosing the primary and secondary keywords for your page.

In general, your content of your press release should revolve around your primary keyword. Only one main keyword per page is required. Your brand’s identity, goods, and services should all be reflected in the tone and style of the text on your website.

You’ve done a great job of using supporting keywords that illuminate your primary theme. Likely, you’ll need a few of these. They are often more specific than the primary keyword and stand in for the ancillary points you make throughout the post. Integrate them as much as possible without disrupting the text flow, but leave them out if they don’t seem to belong.

  • Compose 100% Original Content That Stands Out

You need authentic, detailed, and evergreen content if you want people to locate and return to your site.

Creating press release content from scratch is a great way to establish authority and rapport with your target audience. Moreover, Google and other search engines have developed sophisticated algorithms to identify and favor original material. Increased visibility in search engine results is more likely for sites that use robust search engine optimization strategies and post credible, unique material. This will help you to increase your press release reach.

Your material has to be as thorough as possible. This signifies that your published material completely satisfies the information needs of your target audience. To establish credibility with search engines, it’s essential to have in-depth pages covering your subject.

Last but not least, evergreen content is valuable since it may be used for a long time and still attract readers. Because it keeps working even when you’re not thinking about it, inbound marketing is like a present that keeps giving.

To create evergreen content, you must first consider which themes will interest your audience for the long haul without requiring frequent revisions. Stay away from articles that are time-sensitive, seasonal, or news-breaking. This content is not expected to be helpful in the future.

  • Create a Search Engine Friendly Format and Aim for Featured Snippets

Make sure you’re responding to the concerns and queries of your target audience if you want your press release to do well. To achieve this, you might aim for the featured snippets.

Google’s featured snippets are the first results users see when conducting a search. They are created so users can get their answers without leaving the page. Because they come before the numbered results, they are prominent, informative, and likely to generate organic clicks. Search engine results page (SERP) features are another name for them.

  • The Title and Meta Description of Your Page Needs Improvement.

Sometimes the page title and meta description are the first things people see. A user’s decision to click on your link or to move on might hinge solely on these elements. Be sure they pack a punch because those few words have a lot of influence.

Your website’s title and meta description may be easily modified regardless of your chosen hosting platform. If you use WordPress, for instance, you may fill up an “SEO title” and “meta description.”

  • An Important, Yet Often Missed SEO Trick: URLs should be short and descriptive.

Optimizing your on-page SEO may significantly aid by making a few simple changes to your URL structure. You’ll get a higher user-friendly ranking in search engine results pages (SERPs) and help search engines better comprehend your page with a clear URL.

And the best part is that it’s simple enough for SEO rookies to implement. A good URL will include relevant keywords, be easy to read, and not be too long.

  • Get Backlinks Links from Websites with a High Domain Authority

The number and quality of backlinks from other websites to your own is a major ranking factor. Your site’s authority and search engine rankings might benefit from backlinks from credible sources. The process of acquiring these backlinks is known as link building.

  • Get Rid of the Slow Loading Pages

The time it takes for a page to load has consequences beyond the user experience. Your search engine rankings may potentially suffer as a result. After all, your bounce rate will increase if visitors leave your site because of sluggish page loading times. One of the three Core Web Vitals that affect a page’s ranking is how long it takes to load.

Using Google PageSpeed Insights, a free SEO tool, you can see how fast your desktop and mobile website loads on a scale from 0 to 100, with 100 being the quickest.

If your page takes too long to load, investigate whether any of its elements may be to blame. Have you installed any extraneous plugins on your site? If you want your website load times to decrease, try taking them off.

  • Integrate Both Internal and External Links.

Boosting your site’s crawlability, user experience, and reputation may be achieved through the strategic use of internal and external links. These links should take you to relevant and helpful content.

Users can navigate to different parts of your site by clicking on internal links. They improve the site’s visibility in search results and keep visitors engaged. If you run a blog, you can provide your readers with more resources on a certain topic by linking to relevant entries inside your own site.

The user will be sent to a different website when clicking on an external link. These are perfect for referencing other resources on the web that have done extensive research and written informatively on the subject. Avoid damaging your credibility by adding links to low-quality information by verifying all external links before including them.

  • Improve the Visual Quality

Colorful graphics or images that nail the subject’s essence are hard to ignore. Ensure the photographs are optimized if you intend to use them on a website. Here are some things to remember:

Size and Formatting: Use the Image Size and File Type That Best Suits Your Readers’ Needs. A page’s load time might be negatively affected by a too big picture. Image loading problems may occur if the file type is not supported.

Accessibility: Accessibility requires that you always include meaningful alternative text for images. This will not only make your site more accessible for those using screen readers. It will also provide you with an additional opportunity to include relevant keywords. If you can help it, don’t include any crucial content inside photos unless you provide a different means of accessing it.

The Context of Images: Put your photographs in context by putting them next to the text that describes them. Ideally, you would put the most crucial image at the top of the page.

Use Effective Links: Make sure your photographs have meaningful names and URLs that make sense. This not only improves their performance in natural search but also makes it simpler for other people to include your images on their own websites, which might result in backlinks. 

Running a Test: Never forget to run a test on mobile and desktop devices. Optimizing your photographs for mobile use may yield extra benefits since mobile users do a larger share of Google Images searches than desktop users.

  • Perform Frequent Site Audits and Keep an Eye on the Competition

Regular site audits are a great way to ensure your site is still meeting your needs and is easy to navigate for your visitors. It’s also an excellent method to spot problems like missing pages, sluggish loading times, and broken links. If you know about potential problems beforehand, you can prioritize fixing them.

You and your main competitors are likely producing content with similar themes and targeting the same demographic. You may learn more about effective content mediums or come up with fresh ideas for content by studying your rivals’ websites.


SEO is essential if you want people to visit your site. Search engine optimization (SEO) is an ever-evolving field that requires even the most seasoned professionals to constantly refine their methods via trial and error. Regardless of your expertise, you may use these tips and tricks to achieve your goals and dominate the search engine results pages (SERPs).

About the author: Saheed Salami is a technical writer and content marketer who has worked with venture capitalists, crypto exchanges, and blockchain companies across the Middle East, the United States, the UK, and Europe. He has a deep understanding of how blockchain technology works and is passionate about helping others understand it too. He is known for his wit, humor, and ability to digest complex information. When he's not writing or marketing, Saheed enjoys traveling and playing video games with his xoxo.