How Much Does a Press Release Cost?

Press releases are still essential to any advertising strategy, even in the modern Internet era. As a matter of fact, there were 37,748 news releases distributed in 2019, with 60% of them going out via a wire service. 

Press releases remain a reliable means of disseminating information to the public, especially those working in the finance and investment sectors.

Many believe that important news releases need to be shared on social media. But if you want your newsworthy statement to create waves, you’ll need to issue a press release.

But how much does a press release cost? Also, how do you know you’re getting the most for your money? What follows is a breakdown of the costs of running a press release campaign?

In Press Releases Prices Many Variables Are Involved

Depending on who you ask and what services you require, the price of a press release might range widely.

For about $5 or $10, for instance, you can have a press release created and distributed. However, the quality and effectiveness of such a news release would pale in comparison to that of one prepared by a professional press release writer with years of expertise in the field.

A professional press release writer may ask for $500 to $2500 for their services.

This will be determined by various factors, including their track record, portfolio, and level of knowledge in your specific sector. Extra fees would be incurred for distribution and news-tracking services.

If you decide to use a PR firm, expect to pay a minimum of $3000. However, distribution, news monitoring, and expert advice are part of the package.

To get the attention of your news merits, hire a firm to produce a press release with crystal-clear messaging.

One-Time or Fixed-Price Press Release Distribution

The process of finding and employing a press release writer is flexible. The press release cost might be calculated on a per-article basis, or it can be set at a yearly or seasonal fee.

A writer can be retained regularly as well. To the extent that you can afford it, that’s a great plan. Your press release writer will gain a more thorough familiarity with your business and the aspects influencing your industry.

If they do this, you can rest assured that the press releases they write will accurately portray you. They will understand the dynamics of your sector and the factors that drive it.

Press kits and other forms of various distribution should be included.

Your writer or agency should use a variety of channels to reach the target audience, including sending out press kits.

When you distribute press kits to journalists, they will appreciate your generosity. They won’t have to look elsewhere for the information they need because it will already have all they need to know about your business. They have an excessive workload and are constantly under pressure.

Do your own digging into the various media channels if you’re up for the work (or have an intern who can help). Find the ones you’re most interested in studying and focus your wire service on them.

There is a wide variety of distribution channels available nowadays. In the past, the press release would only be sent to a select few publications.

You may get it out to a broad audience these days by sharing it on social media, radio stations, blogs, and news websites.

Don’t forget to produce multiple iterations of your press releases, each tailored to a particular outlet. There’s no point in sending the identical version to a weblog, a journalist, and a radio station.

The Money Spent on a Press Release Is an Investment That Cannot Be Ignored.

Press releases could be a significant investment in your company’s future growth, but most high-growth businesses won’t give that much thought to it because they’re too busy. This, however, is the case.

A press release is a terrific approach to keep your stakeholders (including partners, prospects, stockholders, and others) informed about your business’s latest developments and activities.

This saves time and effort as your sales team doesn’t have to individually contact each prospect about your offers.

A press release service will cost most businesses between $500 and $2500, depending on the number of releases ordered and the quality of the writer hired.

However, if you are at a stage in your company’s development where you need to regularly keep the public and your stakeholders apprised of your progress, you should acquire the services of a premium press release agency. The money spent is warranted.

A Single Press Release Campaign Can Bring in Thousands of Dollars of Coverage.

How much does a press release cost? If you play your cards well and choose a savvy press release firm that focuses on the proper media outlets, you might quickly produce thousands of dollars worth of exposure, resulting in future sales in the thousands.

When you consider that you will be featured in multiple regional and industry magazines that will reach your target audience, this investment is a no-brainer.

You could, of course, go it alone and compose the press release yourself. However, it is recommended that you use a professional agency like eReleases to disseminate your press release.

Launch Your Own PR Effort Right Now and Enjoy Its Rewards

If this is your first time distributing a press release, you may be concerned about how much it will cost and how much time it will take.

However, various press release wire services are available to help you distribute your press release to relevant journalists.

One such newswire provider is eReleases, a national affiliate of PR Newswire. PR Newswire is the first newswire for press releases.

Please See Disclaimer

About the author: I'm a financial journalist with more than 1.5 years of experience. I have worked for different financial companies and covered stocks listed on ASX, NYSE, NASDAQ, etc. I have a degree in marketing from Bahria University Islamabad Campus (BUIC), Pakistan.