Do You Send Photos With a Press Release? How to Include Imagery With Press Releases

Do You Send Photos With a Press Release

Do You Send Photos With a Press Release?

The typical person has a short attention span, about 8 seconds.

That means 8 seconds is all you have to engage your readers. Up until this moment, you have probably spent a total of 8 seconds reading. In this modern age of neverending busyness, you don’t have much time, do you?

This post will teach you why and how to use images in your press releases. Here’s the right way to create a good press release.

Guidelines for Including Photos in News Releases

Do you send photos with a press release? There’s a good reason why we use pictures and videos in communications; they grab our attention far more effectively than words alone. That logic should be applied to a press release as well.

What this means is that you need to back up your message with appropriate visuals, such as images, videos, logos, and even animated GIFs, if you want to get your point through. If you’ve never created a visual release before, use these press release samples and templates to get started

  • Think About the Subject You’re Covering.

While it is recommended to include some photographs with your press release, it is not necessary to do so.

Think about how it complements the subject matter of your work. Including several high-quality and eye-catching photographs that journalists can get enthusiastic about is essential if you’re writing a press about anything visual, like the debut of a new mobile phone.

If visuals aren’t crucial to conveying your message, don’t use too many of them in your press release. Instead of focusing on the number, prioritize quality.

Is there anything you can do if you don’t have any sound, relevant photographs to include? If you want to catch the journalist’s eye and give them something they can use while writing about your firm, then include your logo in the press release.

  • Watch Out for Copyright Violations

You’ve undoubtedly heard of it, and failure to take it seriously may have deadly effects. Company reputation might take a hit if you use other people’s images without permission, even if you don’t get sued.

For the sake of caution, we should presume that any picture that belongs to someone else is protected by copyright laws wherever possible. You may create your own images, buy stock photos, or even get permission from the author to use theirs.

  • If You’re Sending Out a Press Release by Email, Don’t Include Any Photos.

Try not to form any lasting attachments. To avoid overwhelming journalists’ inboxes, avoid attaching photographs or videos (particularly huge ones) to emails.

To make your news more visually appealing and easily consumable for the media, you may include several high-quality photographs and videos in your press release.

Send your news release without any attachments:

  1. Make a digital press release (you can use a CMS like HubSpot).
  2. Just copy and paste the text of your press release into a rich media editor, and you can start uploading photographs, videos, and even Twitter discussions.
  3. Share it on your company’s online “newsroom.”
  4. Send it to journalists with a simple and shareable link.


Companies who want to regularly engage their target audience with their press releases should follow the guidelines above. To conclude, at the very least, in every press release there should be a high-resolution photograph of your company’s logo. If feasible, use high-quality photographs that relate to the topic and are visually appealing.

Finally, rather than flooding journalists’ inboxes with press releases, post them online (ideally email a well-optimized newsroom) and include links to them in your pitches to the media.

Featured Image-  Unsplash @ glamorousplanning

Please See Disclaimer

About the author: I'm a financial journalist with more than 1.5 years of experience. I have worked for different financial companies and covered stocks listed on ASX, NYSE, NASDAQ, etc. I have a degree in marketing from Bahria University Islamabad Campus (BUIC), Pakistan.