Roku Inc. (NASDAQ:ROKU) has exciting news for fans of culinary competition shows, as they’ve officially renewed “Morimoto’s Sushi Master” for a second season on The Roku Channel. This series is renowned for its focus on the art of sushi-making and features the world-renowned culinary icon Chef Masaharu Morimoto as both the head judge and executive producer. Hosting the show alongside Chef Morimoto is Lyrica Okano, who is set to return for the second season.
The unique aspect of “Morimoto’s Sushi Master” lies in its challenge to chefs to not only showcase their sushi-making skills but also their expertise and creativity. It occasionally dares to break the traditional rules of this culinary craft.
The first season of “Morimoto’s Sushi Master” made its debut on The Roku Channel in June 2023 and quickly soared to become the #1 on-demand title during its opening week (June 16-June 22). As for streaming, you can exclusively catch the first season of “Morimoto’s Sushi Master” on The Roku Channel.
This renewal is part of Roku’s broader strategy to offer diverse and engaging content on The Roku Channel, which has gained significant popularity due to its extensive content library and broad availability across various platforms. As of the fourth quarter of 2022, approximately 100 million people in U.S. households were accessing content on The Roku Channel.
In addition to “Morimoto’s Sushi Master,” Roku has been actively expanding its content library. It recently added 14 new free ad-supported streaming television channels featuring content from Warner Bros. Discovery (NASDAQ:WBD) and secured the broadcasting rights for Formula E races in 2024.
“Morimoto’s Sushi Master” is just one of many offerings in Roku’s slate of Roku Originals, which encompasses scripted entertainment, engaging documentaries, and unscripted series. Roku Originals provides viewers with free access to a wide range of content featuring Hollywood’s biggest names.
Roku has big plans for the future, including collaborations with Skydance Sports and NFL Films for an upcoming documentary feature focused on the 2024 NFL Draft, scheduled to take place from April 25 to April 27, 2024, in Detroit, MI. This documentary will delve into the decision-making processes of various teams participating in the event.
Moreover, Roku has been forming strategic partnerships with major media companies like Comcast-owned NBCUniversal, aiming to bring new linear content offerings to The Roku Channel, thereby expanding viewers’ content options.
The company continues to expand its content lineup with new series featuring well-known celebrities like Charlie Puth, Reese Witherspoon, Zoe Saldana, Juanpa Zurita, and more. Additionally, popular series like “Honest Renovation” and “The Great American Baking Show” have been renewed.
Roku’s reach has extended even further by launching on Google TV, owned by Alphabet (NASDAQ:GOOGL), and other Android TV OS devices. Google TV has been prioritizing free streaming TV channels, making The Roku Channel’s presence on this platform a significant development.
These strategic partnerships and content expansion efforts are expected to boost Roku’s platform revenues and active accounts in the upcoming quarters. The Zacks Consensus Estimate for ROKU’s 2023 platform revenues indicates a year-over-year increase of 7.38% to $2.9 billion, with the consensus estimate for 2023 active accounts projecting year-over-year growth of 12.41% to 78.69 million.
Featured Image: Megapixl
Author Faith Yakubu 
