NEW YORK, Aug. 8, 2023 /PRNewswire/ — The trail mixes market is expected to increase by USD 11.18 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 12.72%, according to Technavio. Discover some insights on market size historic period (2017 to 2021) and Forecast (2023 to 2027) before buying the full report –Request a sample report

Trail mixes market – Company Analysis

Company Landscape – The trail mix market is fragmented, with the presence of several global as well as regional companies. A few prominent companies that offer trail mixes in the market are Creative Snacks Co., Eat This Much Inc., General Mills Inc., Green Light Foods Pvt Ltd, Happilo International Pvt. Ltd., Jerrys Nut House, Kellogg Co., Lehi Valley Trading Co., Mondelez International Inc., Mrs Trader Joes, NIRVAANIC LIFE FOODS Pvt. Ltd., PepsiCo Inc., Premium Brands Holdings Corp., The JM Smucker Co., The Kraft Heinz Co., and Tropical Foods and others.

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• Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – Buy the report!

Company Offerings –

• Creative Snacks Co. – The company offers trail mixes under the product names compfire crunch, brain food, gourmet blend, heart smart, happy trails, and After-school. 
• General Mills Inc. – The company offers trail mixes under the product names Nature Valley trail mix chewy granola bars fruit and nut, and Chex Mix snack mix bulk traditional.
• Jerrys Nut House – The company offers trail mixes under the product names Gorp, Nut house classic, Peanut Passion, Snackens, Sizzlin Sweet, crazy for Cranberries, and Cajun hot mix.
• For details on the company and its offerings – Request a sample report

Trail Mixes Market – Segmentation Assessment

Segment Overview

Technavio has segmented the market based on product (Inorganic trail mixes and Organic trail mixes). 

• The trail mixes market share growth by the inorganic trail mixes segment will be significant during the forecast period. The growth of this segment is due to its various advantages, such as being light, easy to carry, easy store, and nutritious mix, and it is an affordable snack for outdoor consumption. Additionally, natural trail mixes, gluten-free trail mixes, vegan mixes, and others are different types of inorganic trail mixes available. Its demand is huge, especially among millennials and the working population. Thus, such factors are expected to drive segment growth during the forecast period.

Geography Overview

By geography, the global trail mix market is segmented into North America, Europe, APAC, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global trail mixes market.

• North America is estimated to contribute 37% to the growth of the global market during the forecast period. US and Canada are the key contributors to the trail mix markets in the region. Many consumers are using it as a supplement to other meals and as a snack on the go. As a result, the need for convenience in food, and changes in consumers’ lifestyles, especially in terms of dietary habits, is increasing the sales of the products in the region. Hence, these above-mentioned factors are expected to drive market growth in the region during the forecast period.

For insights on global, regional, and country-level parameters with growth opportunities from 2017 to 2027 – Download a Sample Report

Trail Mixes Market – Market Dynamics



Key Driver

The increasing demand for healthy and on-the-go snacks is a key factor driving market growth. There has been an increase in the number of consumers who prefer healthy snacks by about 49.38% over the past 10 years. The trail mix contains low-fat carbohydrates, calories, and a low glycemic index, which is helpful for weight loss. Mixtures can be adjusted by changing the ingredients according to the taste and needs of the consumer. Thus, such factors are expected to drive the trail mixes market during the forecast period.

Major Trends

Hybrid snacks is one of the major trail mix market trends. Trail mix manufacturers have also embraced the concept of fusion snacks to meet the changing needs of people.  They are combining two styles and a variety of snacks to create a new variation. Furthermore, consumers are looking for new flavors, tastes, and experiences. As a result, several brands, such as EPIC, Oberto, Tanka Bar, and Farmer’s Pantry have introduced pre-mixed meat snacks. Hence, hybrid snacks are expected to drive the trail mixes market during the forecast period.

Significant Challenges

Multiple product recalls are one of the significant challenges restricting market growth. The numerous product recalls by the companies are harming the reputation due to food contamination and defects in manufacturing and packaging. As a result, it can also lead to heavy losses for the player. For example, SunTree Snack Foods LLC announced that 11 of these products will be recalled in a press release These products include some forms of cashews and some types of trail mix. Hence, the multiple product recalls is expected to restrict market growth during the forecast period.

Drivers, Trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this Trail Mixes Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the trail mixes market between 2022 and 2026
• Precise estimation of the size of the trail mixes market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the trail mixes market across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of trail mixes market companies

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Table of Contents

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 11: Offerings of companies included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 17: Five forces analysis – Comparison between2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 23: Chart on Market condition – Five forces 2021 and 2026

5 Market Segmentation by Product

• 5.1 Market segments
• Exhibit 24: Chart on Product – Market share 2021-2026 (%)
• Exhibit 25: Data Table on Product – Market share 2021-2026 (%)

• 5.2 Comparison by Product 
• Exhibit 26: Chart on Comparison by Product
• Exhibit 27: Data Table on Comparison by Product

• 5.3 Inorganic trail mixes – Market size and forecast 2021-2026 
• Exhibit 28: Chart on Inorganic trail mixes – Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Inorganic trail mixes – Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Inorganic trail mixes – Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Inorganic trail mixes – Year-over-year growth 2021-2026 (%)

• 5.4 Organic trail mixes – Market size and forecast 2021-2026 
• Exhibit 32: Chart on Organic trail mixes – Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Organic trail mixes – Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Organic trail mixes – Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Organic trail mixes – Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Product 
• Exhibit 36: Market opportunity by Product ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 38: Chart on Market share by geography 2021-2026 (%)
• Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 40: Chart on Geographic comparison
• Exhibit 41: Data Table on Geographic comparison

• 7.3 North America – Market size and forecast 2021-2026 
• Exhibit 42: Chart on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on North America – Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on North America – Year-over-year growth 2021-2026 (%)

• 7.4 Europe – Market size and forecast 2021-2026 
• Exhibit 46: Chart on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Europe – Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Europe – Year-over-year growth 2021-2026 (%)

• 7.5 APAC – Market size and forecast 2021-2026 
• Exhibit 50: Chart on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on APAC – Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on APAC – Year-over-year growth 2021-2026 (%)

• 7.6 Middle East and Africa – Market size and forecast 2021-2026 
• Exhibit 54: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)

• 7.7 South America – Market size and forecast 2021-2026 
• Exhibit 58: Chart on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on South America – Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on South America – Year-over-year growth 2021-2026 (%)

• 7.8 US – Market size and forecast 2021-2026 
• Exhibit 62: Chart on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on US – Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on US – Year-over-year growth 2021-2026 (%)

• 7.9 China – Market size and forecast 2021-2026 
• Exhibit 66: Chart on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on China – Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on China – Year-over-year growth 2021-2026 (%)

• 7.10 Germany – Market size and forecast 2021-2026 
• Exhibit 70: Chart on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on Germany – Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on Germany – Year-over-year growth 2021-2026 (%)

• 7.11 Canada – Market size and forecast 2021-2026 
• Exhibit 74: Chart on Canada – Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on Canada – Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on Canada – Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on Canada – Year-over-year growth 2021-2026 (%)

• 7.12 UK – Market size and forecast 2021-2026 
• Exhibit 78: Chart on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on UK – Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on UK – Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 83: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Company Landscape

• 9.1 Overview

• 9.2 Company landscape
• Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption
• Exhibit 85: Overview on factors of disruption

• 9.4 Industry risks
• Exhibit 86: Impact of key risks on business

10 Company Analysis

• 10.1 Companies covered
• Exhibit 87: Companies covered

• 10.2 Market positioning of companies 
• Exhibit 88: Matrix on company position and classification

• 10.3 Creative Snacks Co.
• Exhibit 89: Creative Snacks Co. – Overview
• Exhibit 90: Creative Snacks Co. – Product / Service
• Exhibit 91: Creative Snacks Co. – Key offerings

• 10.4 General Mills Inc.
• Exhibit 92: General Mills Inc. – Overview
• Exhibit 93: General Mills Inc. – Business segments
• Exhibit 94: General Mills Inc. – Key offerings
• Exhibit 95: General Mills Inc. – Segment focus

• 10.5 Happilo International Pvt. Ltd. 
• Exhibit 96: Happilo International Pvt. Ltd. – Overview
• Exhibit 97: Happilo International Pvt. Ltd. – Product / Service
• Exhibit 98: Happilo International Pvt. Ltd. – Key offerings

• 10.6 Jerrys Nut House
• Exhibit 99: Jerrys Nut House – Overview
• Exhibit 100: Jerrys Nut House – Product / Service
• Exhibit 101: Jerrys Nut House – Key offerings

• 10.7 Kellogg Co.
• Exhibit 102: Kellogg Co. – Overview
• Exhibit 103: Kellogg Co. – Business segments
• Exhibit 104: Kellogg Co. – Key news
• Exhibit 105: Kellogg Co. – Key offerings
• Exhibit 106: Kellogg Co. – Segment focus

• 10.8 Lehi Valley Trading Co.
• Exhibit 107: Lehi Valley Trading Co. – Overview
• Exhibit 108: Lehi Valley Trading Co. – Product / Service
• Exhibit 109: Lehi Valley Trading Co. – Key offerings

• 10.9 PepsiCo Inc.
• Exhibit 110: PepsiCo Inc. – Overview
• Exhibit 111: PepsiCo Inc. – Business segments
• Exhibit 112: PepsiCo Inc. – Key news
• Exhibit 113: PepsiCo Inc. – Key offerings
• Exhibit 114: PepsiCo Inc. – Segment focus

• 10.10 Premium Brands Holdings Corp. 
• Exhibit 115: Premium Brands Holdings Corp. – Overview
• Exhibit 116: Premium Brands Holdings Corp. – Business segments
• Exhibit 117: Premium Brands Holdings Corp. – Key offerings
• Exhibit 118: Premium Brands Holdings Corp. – Segment focus

• 10.11 The Kraft Heinz Co.
• Exhibit 119: The Kraft Heinz Co. – Overview
• Exhibit 120: The Kraft Heinz Co. – Business segments
• Exhibit 121: The Kraft Heinz Co. – Key offerings
• Exhibit 122: The Kraft Heinz Co. – Segment focus

• 10.12 Tropical Foods
• Exhibit 123: Tropical Foods – Overview
• Exhibit 124: Tropical Foods – Product / Service
• Exhibit 125: Tropical Foods – Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 126: Inclusions checklist
• Exhibit 127: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 128: Currency conversion rates for US$

• 11.4 Research methodology
• Exhibit 129: Research methodology
• Exhibit 130: Validation techniques employed for market sizing
• Exhibit 131: Information sources

• 11.5 List of abbreviations
• Exhibit 132: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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