Rumble (NASDAQ:RUM), an online video platform, web hosting, and cloud services provider, has stirred up quite a debate among investors. On the surface, Rumble appears to be just another innocuous company, but its self-proclaimed identity as a public internet user’s rights management video platform sets it apart. The company prides itself on supporting free speech and opposing “cancel culture,” though it does have content guidelines in place to prevent offensive and inappropriate material.
In essence, Rumble can be seen as a competitor to YouTube, but with a focus on avoiding big tech oversight and censorship. However, it has gained notoriety for becoming a hub for right-wing expression, drawing followers from disgraced and de-platformed personalities like Alex Jones from Infowars. Rumble’s platform also features contentious topics such as race realism, adding to the controversy surrounding the company.
Amidst the debates, there has been a surge in options volume for RUM stock, indicating a potential upside opportunity. Professional traders are showing interest in purchasing calls, signaling a bullish sentiment. The implied volatility has been rising, suggesting that options traders foresee significant price movement in the future. With a high price target of $12, some predict a potential 51% return on RUM stock.
Despite the company’s revenue growth of nearly 336% year-over-year, posting $17.61 million in the first quarter of 2023, Rumble’s revenue is still relatively modest. As the culture wars continue, the influence of conservative and right-wing voices in impacting companies has been evident. Investors may wonder if RUM stock’s appeal based on its passionate audience is enough to outweigh concerns about its high revenue multiple of 80.14 times.
While short-term speculation indicates a possible bullish swing, the long-term outlook for Rumble remains uncertain. The controversy surrounding the platform could subside over time, but its relatively high valuation may give investors pause. Ultimately, the decision to invest in RUM stock will depend on one’s assessment of the risks and potential rewards in this unique and contentious space.
Featured Image: Megapixl
Author Faith Yakubu 
