IMAX Bolts to $23 Million Debut for “Thor: Love and Thunder”

IMAX Corporation

 

PR Newswire



Company Delivers Strong 10% of North American Debut with

$13.8 Million

Across Domestic IMAX Screens



NEW YORK


,


July 11, 2022


/PRNewswire/ — IMAX Corporation (NYSE: IMAX) flexed its muscle at the global box office this weekend with a

$23 million

worldwide opening for Disney/Marvel’s “Thor: Love and Thunder”

.


North America

led the way, where IMAX delivered a

$13.8 million

opening — good for an outsized 10% of the overall Domestic box office.

“Thor: Love and Thunder” scored the biggest Domestic IMAX opening weekend of the “Thor” franchise, and the biggest Global IMAX opening weekend ex-

China

for a “Thor” release. “Thor: Love and Thunder” was

Filmed for IMAX

with IMAX digital cameras and feature IMAX-exclusive expanded aspect ratio.

“There’s no question that everyone is going back to movies now, with blockbusters like “Thor: Love and Thunder” anchoring a slate that is bringing a diverse mix of audiences — young and old, frequent and casual moviegoers — out to the cinema,” said

Rich Gelfond

, CEO of IMAX. “With ‘Thor: Love and Thunder’, Marvel has created a work of spectacle, humor, and heart that demands to be seen on the big screen, and as a result this film is driving the strongest IMAX results of the ‘Thor’ franchise.”

IMAX delivered

$9.2 million

in International box office for “Thor” across 65 countries and territories. The film raced to a top ten all-time IMAX opening weekend across 17 diverse markets worldwide, including

Germany

,

Sweden

,

Turkey

,

Hong Kong

,

India

,

Indonesia

,

Thailand

,

Chile

, and

Argentina

.


About IMAX Corporation

IMAX is a premier global technology platform for entertainment and events. Through its proprietary software, theater architecture, patented intellectual property, and specialized equipment, IMAX offers a unique end-to-end solution to create superior, immersive content experiences for which the IMAX® brand is globally renown. Top filmmakers, movie studios, artists, and creators utilize the cutting-edge visual and sound technology of IMAX to connect with audiences in innovative ways. As a result, IMAX is among the most important and successful global distribution platforms for domestic and international tentpole films and, increasingly, exclusive experiences ranging from live performances to interactive events with leading artists and creators.

IMAX is headquartered in

New York

,

Toronto

, and

Los Angeles

, with additional offices in

London

,

Dublin

,

Tokyo

, and

Shanghai

. As of

March 31, 2022

, there were 1,690 IMAX theater systems (1,606 commercial multiplexes, 12 commercial destinations, 72 institutional) operating in 87 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code “1970.”

IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, IMAX Enhanced™, IMAX nXos® and Films to the Fullest®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. More information about the Company can be found at

www.imax.com

. You may also connect with IMAX on Instagram (

https://www.instagram.com/imax

), Facebook (

www.facebook.com/imax

), Twitter (

www.twitter.com/imax

) and YouTube (

www.youtube.com/imaxmovies

).


For additional information please contact:


Investors:



Heather Anthony


[email protected]

212.821.0121


Media:


Mark Jafar


[email protected]

212.821.0102

Cision
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SOURCE IMAX Corporation

rt IMAX Bolts to $23 Million Debut for "Thor: Love and Thunder"