From

December 16-21

, Doritos fans in select markets can enjoy bold flavor combinations through piloted ghost kitchen menus

Doritos After Dark pop-up in

Los Angeles

culminates the program on Winter Solstice

PLANO, Texas


,


Dec. 14, 2022


/PRNewswire/ — The most epic moments happen after dark, including late-night eating. According to Frito-Lay’s latest Snack Index

¹

, forty-three percent of consumers and half (49%) of Gen Zers agree that snacking is the most satisfying after dark. Now, Doritos will answer fans’ after-hours hunger with Doritos After Dark, an exhilarating late-night bites menu delivered straight to their doors when they want it most.

Doritos After Dark gives fans the chance to go bold with their midnight meals and was created in partnership with

PepsiCo Foodservice Digital Lab


²

and Popchew. Fans can experience the new mouthwatering meals in

New York City

,

Los Angeles

,

Phoenix

, and

Las Vegas

from

4 p.m.

until late into the night

December 16-21

. To order, fans can head to

www.DoritosAfterDark.com

or order through their favorite food delivery partners like Popchew, DoorDash, Uber Eats, or Grubhub.

“From introducing new flavors like Tangy Tamarind and Tangy Pickle to collaborating with the record-breaking Netflix series ‘Stranger Things’ in one of the biggest cultural moments of the year, Doritos is a brand our fans look to for bold new ideas,” said

Stacy Taffet

, senior vice president of brand marketing, Frito-Lay North America. “By embracing the unexpected, Doritos After Dark has created another moment of inspiration and experimentation, inviting fans to experience Doritos’ boldest venture yet.”

Doritos After Dark leads fans into a new world of Doritos after-hours eats with globally inspired culinary menu items made with classic Doritos flavors, including:

• 
  Doritos® Flamin’ Hot® Cool Ranch® Corn Puppies:
  
  The afterparty starts as soon as these Corn Puppies arrive. Crunchy Korean corn dog-inspired triangles filled with gooey cheese and beef hot dogs beg for a double dunk in ranch sauce and crushed Doritos Flamin’ Hot Cool Ranch crunchers. Once you bite in, everything else just melts away.
• 
  Doritos® Nacho Average Nachos:
  
  Start with the essentials of queso, guac, and salsa, and then choose your own flavor adventure. Take your pick of ground beef or chopped chicken and pair with Doritos® Flamin’ Hot® Cool Ranch® Flavored Tortilla Chips or Doritos®️ Nacho Cheese Flavored Tortilla Chips to reach nacho nirvana.
• 
  Doritos® Spicy Sweet Chili Chicken Bites:
  
  You’ve had fried chicken. But not like this. These crispy chicken bites are inspired by Japanese fried chicken with light breading for a soft, snackable crunch with taste bud-tingling flavor. Sprinkle with crushed Doritos Spicy Sweet Chili Flavored Tortilla Chips for a final touch of flavor.
• 
  Doritos® Cool Ranch® Loaded Pita:
  
  Late-night hunger is no joke. A chicken kabob-inspired sandwich pairs tender roasted chicken with smooth yogurt sauce for a meal that’s fresh and filling. Take it to ANOTHER LEVEL® by adding Doritos Cool Ranch Flavored Tortilla Chips for crunch in the clutch.
• 
  Doritos® Spicy Sweet Chili Sammie:
  
  A banh mi-inspired sandwich that packs a late-night punch with perfectly seasoned beef, Asian slaw, sriracha aioli, and fresh cilantro. Grab that delivery and dress it up with delicious Doritos Spicy Sweet Chili Flavored Tortilla Chips. Triangle vibes incoming.

Through its partnership with Popchew, which works directly with iconic brands to develop inventive dishes, consumers will receive free delivery when ordering directly through

www.DoritosAfterDark.com

or via the Popchew app. Fans located outside of the delivery zones can create their own epic moments with the Doritos After Dark recipes available on

www.DoritosAfterDark.com

.

Doritos will celebrate its late-night menu debut on the longest night of the year, the Winter Solstice, through an in-person pop-up in LA on

December 21

. This one-night-only, seated event will give fans a chance to taste Doritos After Dark bites in a vibrant, lounge-style space. LA night owls will enjoy the menu items in an underground tasting room, decked out with everything tastemakers need for an unforgettable late-night experience, including a triangle-themed interactive lounge, MTN DEW® x Doritos® bar, photo opportunities, and more.

Those looking to immerse themselves in the Doritos After Dark tasting experience can visit

www.DoritosAfterDark.com/RSVP

to reserve a seat beginning today. This exclusive experience is free and open to the public but has limited seats. Fans unable to secure an online reservation can add their name to a waitlist and will be notified via email if a seat becomes available.

Doritos believes there’s boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Follow Doritos on

Twitter

,

Instagram

,

YouTube

,

Facebook

and

TikTok

. Learn more about Frito-Lay at the corporate website,


http://www.fritolay.com/


, and on Twitter


Tweets by Fritolay


.

Frito-Lay North America is the

$19 billion

convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in

Purchase, NY

. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and

Canada

, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website,


www.fritolay.com


, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than

$79 billion

in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than

$1 billion

each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit

www.pepsico.com

, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

Popchew cooks up the funnest food collabs on the planet in partnership with iconic brands, individuals, and IP holders that define pop culture. Loaded with prizes, collectibles, and more, the Popchew App offers customers an exciting way to order its food collabs and engage in its customer loyalty program. Popchew’s collaborations span the most popular food categories in America and are available in over 45 US cities. For more information, visit: https://www.popchew.com/

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SOURCE Frito-Lay North America