At 11:11 am, BBBY stock (NASDAQ:BBBY) was up 20%  on a day when the S&P 500 is up 41 points, or little more than 1%.

The increase in the home goods retailer’s shares followed a story in The Wall Street Journal this morning that said Bed Bath & Beyond, along with other ailing retailers, had acquired funding in recent weeks to get through the Christmas season.

Market Analysis of BBBY Stock?

While the Christmas shopping season is predicted to see sales increase by 4% to 6% over last year, inflation is wreaking havoc on consumer budgets. Even Amazon’s recent second Prime Day sale, known as the Prime Early Access Sale, was a minor affair in comparison to the summer extravaganza. Many merchants stated that only low-priced items were moving, and sales were only 15% higher than on a usual, non-sales-event Tuesday and Wednesday.

However, the Journal piece wasn’t all rosy for Bed Bath & Beyond stock (NASDAQ:BBBY), pointing out that businesses like it and Tuesday Morning were “among those most in danger of running out of cash in the absence of great Christmas sales,” according to experts.

They did mention that Bed Bath & Beyond had expanded its credit line last month, giving it $1 billion in liquidity.

So, What Now?

Almost 40% of Bed Bath & Beyond stock (NASDAQ:BBBY) is still sold short, making it one of the most heavily shorted companies on the market. Any favorable movement may result in short-sellers covering their bets. While the move is not necessarily tied to a short squeeze, the home goods store simply needs a few more positive news headlines for one to emerge fast.

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