What Is a Tagline in a Press Release?
A tagline is a brief, catchy phrase that summarizes the key message of your press release. Think of it as your news story’s “elevator pitch.”
It’s essential to remember that a tagline is not a headline – it’s meant to be an additional tool to help grab attention and communicate the main point of your release.
This article will cover the definition and importance of having a tagline, how to create a catchy tagline, and suggestions for using taglines in press releases.
Why is a tagline important in a press release?
A tagline summarizes a press release’s core message. It’s often the second thing journalists, and editors see aside from the headline. So it’s important to make sure it’s attention-grabbing and relevant.
A catchy tagline should only be a few words long and be simple to recall. It’s also vital to ensure that your tagline is relevant to the rest of your press release – if it doesn’t match up, it could confuse or annoy your readers.
Types of taglines
Taglines are often used in advertising campaigns, and they can be incredibly effective in aiding in building brand recognition. There are several different types of taglines, each of which serves a different purpose.
Here is a list of the common types of taglines:
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- Descriptive: These taglines focus on describing what the service or product is and what it does. For example, “The best way to get from point A to point B.”
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- Informative: These taglines focus on informing the consumer about a benefit of the product or service. For example, ” Save time and money with our new app!”
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- Imperative: Imperative taglines give directives to the consumer, often with a sense of urgency. For example, “Buy now and get 50% off your first month!”
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- Superlative: Superlative taglines focus on the product or service is the best of its kind. For example, “The best way to stay connected with your loved ones.”
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How a tagline works
In just a few words, a tagline has to capture the essence of your brand and convince people to give you a chance. No pressure, right? There are proven ways to create a successful tagline.
First, start by brainstorming a list of keywords that describe your business. Then, try to devise a clever or punny way to combine those keywords into a single phrase.
While writing a press release, ensure that the tagline should be less than 15 words. It should also be relevant to the content of your press release.
Finally, ensure your tagline is easy to remember and captures the most critical aspects of your brand. You may craft a catchphrase that wows potential customers and makes your firm stand out.
Tips for writing an effective tagline
When creating a tagline for your press release, keep a few things in mind. First, ensure that it reflects the overall tone of the release. Look at the rest of your release and see if there is a unifying theme if you’re unclear about the tone you want to establish.
Second, keep it succinct and direct. Moreover, ensure that your tagline reflects the content of your press release. For example, if you’re announcing a new product, you’ll want to ensure that your tagline is not only attention-grabbing but also informative.
Finally, don’t forget to proofread your tagline! A well-written tagline can distinguish between a press release that gets noticed and one that doesn’t.
Is there anything else to consider when creating a tagline for a press release?
It’s essential to consider what you want your tagline to achieve. Are you looking for something that is attention-grabbing? Something that is informative? Or something that is clever and punny?
Always keep your tagline’s goal in mind, and make sure it meshes well with the tone and content of your press release. You can make a tagline that impresses potential audiences and makes your company or brand stand out from the competition with a little work.
Final Thoughts
The role a tagline plays in a press release can never be overemphasized. It provides readers with the summary of a PR. It also serves as the next point of contact after the headline.
Understanding the different types of a tagline and how they work will help in crafting a fantastic one. Creativity is a wonderful skill to have when writing a compelling tagline.
Featured Image – Megapixl © Adiruch
