Amazon’s (AMZN stock) corporate culture values a daring approach to introducing new items to existing markets, one of the company’s defining qualities. Similarly, the corporation is fast to abandon goods that are not following its strategies for commercial success. The phrase “fail quickly, often fail” frequently refers to the idea. This phrase is also the primary component of the title of a book written by John D. Krumboltz and Ryan Babineaux. Amazon.com Inc (NASDAQ:AMZN) views the process of learning from its mistakes as a significant activity in its own right.

New Amazon (AMZN stock) Product

Crucible, a free online multiplayer game, was one example of a product that Amazon (AMZN stock) discontinued in a reasonably prompt manner. Crucible never got near the number of continuous players required to generate a profit for the company. Therefore it was discontinued. Other items such as Amazon Restaurants, the Fire Phone, and Pop-up shops, which offered customers the opportunity to try out electronic goods such as the Echo before making a purchase, were included on the list of those deemed to have failed quickly.

It should come as no surprise that individuals and organizations of all sizes, including huge businesses, have come to accept the concept of failure as an essential component of progress and achievement. Many people believe that Nelson Mandela said, “I never lose; I either win or learn,” and this remark is often ascribed to him. In addition, the legendary basketball player Michael Jordan may be heard saying in a commercial that Nike aired in 1997, “Throughout my career, I’ve missed more than 9000 shots. I’ve lost over 300 games. I have been allowed to shoot the game-winning shot twenty-six times, but I have failed to do so. Throughout my life, I’ve had nothing but setbacks and disappointments. And this is the reason I am successful.”

This leads us to the story of Amazon Glow, a product discontinued on October 4 after being produced a year before the announcement.

An Anti-Pandemic Product Intended for Children

The Amazon (AMZN stock) Glow was first made available to customers on September 28, 2021. The corporation touted it as an innovative new method for families to spend time together, with the goals of learning and having fun. A touch-sensitive mat measuring 19 inches in width and positioned horizontally in front of the Glow gadget allowed children to not only read books, play games, and even create artwork; they could also remotely chat to and view members of their family on a screen of eight inches. Concurrently, members of the child’s relatives and friends might use an app to remotely connect with the youngster and view the child on their own devices. Additionally, an annual subscription to Amazon Kids+ was included with the purchase of the gadget.

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