On Tuesday, chip manufacturer Nvidia Corporation (NASDAQ: NVDA) presented its new computing platform, DRIVE Thor. This platform is intended to concentrate on other digital activities, including in-car entertainment and autonomous and assisted driving.
Chip Giant, Nvidia Corporation a Significant Contributor to AI Development
Nvidia Corporation (NASDAQ: NVDA), a significant participant in the markets for gaming chips and artificial intelligence (AI), has been putting a substantial amount of effort into expanding its automotive business, one of the most significant growth areas for the company.
Although he did not provide exact estimates on savings, the head of Nvidia’s automotive business, Danny Shapiro, stated that DRIVE Thor would be able to replace many chips and cables in the vehicle, which would result in a reduction in the overall cost of the system.
During a briefing session, Shapiro said, “You can envision a tremendous saving in terms of cost, decreased cabling, reduced weight, and lower energy usage overall.” “You can imagine tremendous savings in terms of cost,”
Some automotive manufacturers have already started developing their own chips to obtain greater control and reduce production costs.
Last Monday, the autonomous driving unit Cruise of General Motors (GM.N) announced that it had built its processors, which will be implemented by 2025. At the moment, it makes use of Nvidia chips.
The Chinese company ZEEKR, owned by Geely (GEELY.UL), is the first customer Nvidia has disclosed for DRIVE Thor.
According to Shapiro, the company’s existing computer system, DRIVE Orin, will be implemented in the new smart SUV manufactured by the Chinese automaker XPeng and the Chinese autonomous driving startup QCraft.
However, this news comes amid concerns that Chinese clients may no longer have access to Nvidia technology due to a recent export ban imposed by the United States. The two of the most advanced processing processors produced by Nvidia are intended for use in data centers in China.
According to Shapiro, “there are a lot of companies doing fantastic work, doing things that will benefit mankind,” and “we want to assist them.” “In the instances in which we have a product for the data center subject to certain export limitations, we are collaborating with those Chinese clients to develop an appropriate substitute solution.”
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Author Valerie Remorosa 
