15 Important Press Release Statistics For 2022
With the ever-changing landscape of the public relations industry, it’s more important than ever to stay up-to-date on the latest PR trends and statistics.
Here are 15 essential press release statistics for 2022 that every PR pro should know:
1. The PR Sector’s Overall Revenue Reached $14.5 Billion in 2022.
The industry is growing significantly, with the total PR industry income reaching $14.5 billion entering 2022. This is due to the increasingly important role that public relations play in modern organizations, as well as the fact that many companies are now outsourcing their PR needs to specialized agencies. The majority of this growth comes from the United States. However, other regions, such as Asia-Pacific and Latin America, are also experiencing strong growth, with the latter region projected to overtake North America in terms of PR industry income by 2023. This data shows that the public relations industry is booming and will only continue to grow in the coming years.
2. By 2025, the Global PR Market Is Expected to Generate $129 Billion.
The worldwide public relations industry is rising, with revenues expected to reach $129 billion by 2025. This growth is driven by many factors, including the increasing use of social media, the globalization of business, and the growing importance of corporate reputation. As businesses become more complex and interconnected, they require sophisticated communication strategies to navigate the ever-changing landscape. Public relations firms are uniquely positioned to provide these services, and they are benefiting from strong demand. The industry is expected to grow at a healthy clip in the years ahead, boosting the global economy.
3. Public Relations Increased Its Lobbying Activities
In recent years, public relations has become an increasingly important tool for businesses and organizations. As the world becomes more connected, the need to communicate effectively with various audiences has become essential. One of the most effective ways to reach an audience is through lobbying. Lobbying is a form of advocacy that directly influences policymakers and other decision-makers. By definition, lobbying is “the act or practice of promoting or attempting to influence the passage of legislation or executive action.” In other words, it’s about getting your voice heard by the people with the power to make decisions.
4. Threat Intelligence Will Become a Must in PR Job Outlook
As the public relations field rapidly expands, the job outlook for those in the industry is ever-changing. To stay ahead of the curve, it is essential to be aware of the latest trends and technological advancements. One such trend that will have a significant impact on the PR landscape is threat intelligence. With the increase in cyber-attacks and data breaches, organizations are under pressure to beef up their security measures. As a result, Threat Intelligence Analysts are in high demand. These professionals are responsible for identifying risks, collecting and analyzing data, and developing mitigation strategies. While the role of Threat Intelligence Analyst is relatively new, it is quickly becoming a staple in PR firms of all sizes. So, if you’re looking to make a career move in the near future, be sure to add threat intelligence to your skill set.
5. The PR Sector Will Create Over 31,000 New Jobs Annually by 2030
The public relations industry is booming, and it shows no signs of slowing down. In fact, over the next decade, the industry is expected to add over 31,000 jobs every year. This means that if you’re thinking about a career in PR, now is the time to get on board. But what does a career in PR actually entail? To put it simply, PR professionals help to shape the public’s perception of their clients. This can involve everything from crafting newsworthy press releases to planning high-profile events. It’s a fast-paced and demanding field, but it can also be gratifying. So if you’re looking for a challenging and exciting career, public relations could be the perfect fit.
6. The Average Salary for Public Relations Is $63,000.
According to a recent study, the median public relations salary has reached $63,000. And it’s no wonder, given the critical role that PR professionals play in promoting and protecting the reputations of their clients. But let’s be honest: not everyone in the PR field is pulling in six-figure salaries. In fact, many entry-level PR pros are barely scraping by on minimum wage. So if you’re looking to make big bucks in PR, you might want to reconsider your career choice. But if you’re passionate about communications and want to make a difference in the world, then a career in public relations could be for you. Who knows? With hard work and dedication, you may one day find yourself among the top earners in the field.
7. Data Literacy Is a Must-Have Skill in 2022
As the famous saying goes, “knowledge is power.” And in today’s data-driven world, that knowledge comes in the form of data. The ability to read, understand and analyze data is becoming increasingly important in all walks of life, from business to politics to personal finance. In fact, some experts predict that data literacy will be one of the most sought-after skills in 2022. While the term “data literacy” may sound daunting, it simply refers to the ability to read and understand data. This includes being able to identify different types of data, extract meaning from data sets, and draw conclusions from data. With the increasing availability of data, it’s more important than ever to be able to make sense of it all.
8. 73% Of PR Professionals Believe the Field Won’t Look the Same in Five Years.
If there’s one constant in the world, it’s change. And nowhere is that truer than in the field of public relations. With new technologies and platforms emerging all the time, it can be hard to keep up. It’s no wonder, then, that 73% of PR professionals believe the field won’t look the same in five years. But what exactly will change? For one thing, we can expect to see more AI-powered tools that can help with things like media monitoring and analysis. We’ll also see a continued increase in the use of data and analytics to measure PR campaigns. And as more companies adopt a global perspective, we’ll see a need for greater cultural sensitivity and understanding. So whatever the future holds, one thing is certain: the field of public relations will continue to evolve.
9. Strategic Planning Replaces Creativity in PR
Anyone who’s ever tried to get a message across knows that it’s not always easy. Whether you’re trying to communicate with a colleague or reach a wider audience, there’s always the potential for misunderstanding. This is where public relations comes in. PR professionals are experts at crafting messages that will be well-received by their intended audience. But crafting a compelling message is only half the battle. The other half is ensuring that the message actually reaches its intended target. In the past, this was typically done through print and broadcast media. However, with the rise of social media, PR has had to adapt. These days, successful PR campaigns often use both traditional and digital media. By carefully planning their strategy, PR professionals can ensure that their message will be heard loud and clear.
10. Email Open Rate for Thursday Pitches is 27%
According to a recent study, Thursday pitches receive a 27% email open rate. This means that if you’re looking to get your message across, you’re better off sending it on a Thursday than any other day of the week. Of course, there are a few caveats. For one, the study only looked at pitches sent to journalists. It’s possible that other types of pitches fare differently. And second, the study only looked at the open rate, not the response rate. So it’s possible that pitches sent on other days of the week are more likely to result in actual coverage. But if you want to improve your chances of getting your pitch read, Thursday is the day to do it.
11. 90% of PR Agencies, Brands, and Non-Profits Utilize Online Publications
In today’s ever-connected world, it’s no surprise that online publications are becoming increasingly popular. In fact, according to a recent study, 9 out of 10 PR agencies, brands, and non-profits now reach out to online publications when seeking coverage. There are several reasons for this trend. First of all, online publications tend to have a wider reach than traditional print publications. They can also be more easily customized to target specific audiences. Additionally, online publications are often less expensive to work with than traditional media outlets. As a result, they offer an attractive option for organizations looking to get the most bang for their buck. With the rapid growth of the internet and social media, this trend will likely continue in the years to come.
12. More PR Professionals Depend on Project Management Software
As the public relations industry continues to evolve, so does the way PR professionals do their jobs. In particular, there has been a shift towards using project management software to help manage client expectations, keep track of deadlines, and collaborate with team members. According to a recent survey, nearly 31% of PR professionals now use project management software on a regular basis. The most popular software platforms used by PR pros are Slack, Hootsuite, and Asana. There are several reasons for the increase in the popularity of project management software among PR professionals. First of all, these tools allow team members to communicate and collaborate more effectively.
13. 93% of PR Pros Still Rely on Spreadsheets to Track Data
Even though project management software is becoming more popular among PR professionals, there is still one tool that remains a staple in most PR agencies: the spreadsheet. According to a recent survey, 93% of PR professionals still use spreadsheets to track data and manage projects. The most popular spreadsheet programs used by PR pros are Microsoft Excel and Google Sheets. There are several reasons why spreadsheets are still so popular among PR professionals. First of all, they offer a simple and easy way to track data. Additionally, spreadsheets can be easily shared with team members and clients, which makes them ideal for collaboration. Finally, many PR pros are already familiar with spreadsheet programs like Excel and Google Sheets, which makes them easy to use.
14. Email Continues to Rule Distribution Methods
With the rise of social media, some people predicted that email would become obsolete. However, this has not been the case. In fact, email is still one of the most popular distribution methods among PR professionals. According to a recent survey, nearly 60% of PR pros said they use email to distribute their press releases. This is not surprising, considering that email is a quick and easy way to reach many people with minimal effort. Additionally, email allows PR pros to track who opens and reads their press releases, which can help gauge the success of a campaign.
15. Budget Accounts for 49% Of PR Professionals’ List of Challenging Tasks.
Being a public relations professional is not for the faint of heart. In addition to managing client expectations and dealing with last-minute changes, PR pros must also navigate the ever-changing landscape of the industry. And, according to a recent survey, one of the biggest challenges they face is working with a tight budget. This is not surprising, considering many companies are cutting back on marketing and advertising spending to save money. As a result, PR pros are often left with less money to work with and fewer resources at their disposal.
However, it is essential to remember that challenging situations often lead to the best results. With that in mind, here are some tips for working on a tight budget:
- Get creative with your resourcefulness – There are plenty of free or low-cost tools and resources available online. Get creative and see what you can find.
- Don’t be afraid to ask for help – If you’re struggling to make ends meet, reach out to your network of professionals for help. Chances are someone has been in your shoes before and can offer some helpful advice.
- Be mindful of your spending – Track where every penny goes so you can make adjustments as needed. Sometimes small cuts can make a big difference in your bottom line.
By following these tips, you can overcome the challenges of working on a tight budget. So don’t let a little thing like money stand in your way of success.
Featured Image- Megapixl @Vadimspuzdrans
