If you are like most people,  you probably use the terms “media alert” and “press release” interchangeably. While they are similar in some ways, key differences also set them apart. 

Understanding the differences between a media alert and a press release can help you determine when to use each and how to best craft your message. 

In this article, we’ll take a closer look at media alerts vs. press releases, the key features of the two, how to write each of them, and what to include in the two.

What is a media alert and what distinguishes it from a press release?

A media alert is an announcement sent to journalists to generate press coverage of an upcoming event or newsworthy story.

A press release is a similar announcement sent to journalists to get them to write a news article about your event or story. While both types of announcements can help get media attention, they serve different purposes and should be used accordingly.

A media alert is typically more concise than a press release. It is meant to pique the interest of reporters and get them to cover your event or story.

On the other hand, a press release is a more complete and detailed account of what you want to be covered. It includes all the necessary information reporters will need to write their articles, such as quotes, statistics, and background information. 

If you want reporters to write about your event or story, send them a press release. If you wish to generate some buzz and get them interested, send a media alert instead. 

Here are other things you need to know to understand how media alert and press release differs

• Purpose

A media alert is sent to generate press coverage of an upcoming event or newsworthy story. A press release aims to get reporters to write a news article about your event or story.

• Tone

A media alert is typically more concise and straight to the point than a press release. A press release is a more complete and detailed account of what you want to be covered.

• Length

A media alert is typically shorter than a press release. A press release includes all the necessary information reporters will need to write their articles, such as quotes, statistics, and background information.

• Timing

The timing of a media alert and press release can differ depending on the purpose. A media alert is sent closer to the date of the event or story. A press release is typically sent to give reporters time to write and distribute their articles.

• Content

A media alert includes critical information about an upcoming event or story, such as the date, time, location, and a brief description. A press release contains all the information reporters need to write their articles, including quotes, statistics, and background information.

The purpose of a media alert vs. a press release

A media alert is like a telegram from the early 1900s announcing that something newsworthy is happening and journalists should pay attention. 

Back in the day, before everyone had a smartphone in their pocket connected to the internet, media alerts were sent via fax machine or email to announce an event or provide other timely information to press members. 

These days, a media alert is more likely to end up in your spam folder than make its way to a reporter’s desk, but they still serve an essential purpose. 

A press release is like a love letter – it’s full of all the details about why this event or product is so unique and why journalists should care. While media alerts are sent to announce something, press releases are sent in the hopes of getting picked up by media outlets.

How to write a media alert

Once you can identify what is a media alert, it’s time to learn how to write one. It is a great way to get the word out about your upcoming event, product launch, or special announcement. But what exactly goes into a media alert? 

Here are a few tips to help you get started:

1. Start with the basics – Include the first paragraph’s who, what, when, where, and why of your event.
2. Keep it short and sweet – Media alerts are not the time for long-winded descriptions; save that for your press release. Stick to the facts and keep your writing concise.
3. Include a catchy headline – A good headline will help your media alert stand out from the hundreds of other journalists receive daily.
4. Use appropriate quotes – If you have an interesting quote from a key player involved in your event, include it in your media alert. This is a great way to add some personality and pique the interest of journalists.
5. Provide contact information – Make it easy for journalists to get in touch with you by including all relevant contact information at the end of your media alert.

How to write a press release

While the format for a press release can be different depending on the newswire service you use, some standard elements should always be included:

• A catchy headline
• A sub headline
• A dateline
• The body of the press release
• A boilerplate
• Contact information

Here’s a quick rundown of each of these elements:

1. The headline should be short, attention-grabbing, and to the point. Think about what would make you want to read more.
2. The subheadline can provide more information about the story but ensure it doesn’t give too much away.
3. The dateline should include the city and state where the press release is being issued and the date.
4. The body of the press release should be clear and concise. Start with a strong lead sentence that will grab readers’ attention. Be sure to include quotes from key people involved in the story and any relevant facts and figures.
5. The boilerplate is a short, standard blurb about your company or organization that can be included at the end of every press release.
6. Finally, include contact information at the end of the press release so reporters can contact you if they have any questions.

When to use a media alert

The media is always on the hunt for a good story. And as a PR pro, it’s your job to ensure they find one in your client. So when should you use a media alert? 

When you want to give reporters advance notice of an event or story that would interest their audience. But beware, the media alert is not meant to be a sales pitch. 

Think of it more like a teaser – its job is to pique reporters’ curiosity and get them interested in learning more. So don’t give away too much information in the media alert – save the details for the actual event or story. 

If done right, a media alert can be a powerful tool in getting reporters to take notice of your client. 

When to use a press release

There are a few critical times when it makes sense to send a press release. If your company has just landed a significant client or signed a big contract, that’s newsworthy. 

Another good time to issue a press release is when you’re launching a new product or service. You can also use a press release to share positive news about your company, such as an annual report or an employee award. 

And of course, if you’re planning a significant event, like a grand opening or a charity auction, issuing a press release is a great way to generate interest and excitement. So those are the basics of when to use a press release. Just remember: if it’s newsworthy, it’s worth sharing!

Tips for creating effective an effective media alert

It is important to keep the following tips in mind when writing a media alert to make announcements.

1. Keep it brief – Media alerts should be concise and to the point. The goal is quickly to grab the reader’s attention and give them the necessary information.
2. Write in inverted pyramid style – The most crucial information should be at the beginning of the media alert, with subsequent paragraphs providing additional details. This will ensure that even if the reader only scans the beginning of the alert, they will still get the most essential information.
3. Use strong language – Be sure to use persuasive language that will make the reader want to learn more about your story. Avoid jargon and technical terms that might turn off some readers.

Tips for creating effective an effective press release

Writing a press release can feel like a daunting task. Where do you start? How do you make sure it’s effective? Luckily, there are a few tried and true tips that can help. 

Here are a few tips for writing an effective press release:

1. Include all the essential information – Be sure to include who, what, when, where, and why in your press release. This will give reporters all the information they need to write a story.
2. Know your audience – Keep your target audience in mind when writing the press release. What would they be interested in? What would grab their attention?
3. Send at the right time  – Timing is everything when it comes to press releases. Make sure you send it out in advance of the event or story so reporters have time to write about it.
4. Follow up – Once you’ve sent out the press release, be sure to follow up with reporters who show interest. This will help ensure your story gets coverage.

Make your announcements with PressReach

Now that you know the difference between a media alert and a press release, it’s time to put them to good use. And there’s no better place to do that than PressReach. We make it easy to create and send both media alerts and press releases, so you can focus on getting your story out there.

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