Fans can score free Bitcoin, Ethereum, Avalanche, Solana, or Dogecoin and use their crypto to buy real food at Chipotle

NEWPORT BEACH, Calif.


,


July 25, 2022


/PRNewswire/ — Chipotle Mexican Grill (NYSE: CMG) today announced it is launching a new interactive game called “Buy The Dip” that will give away more than

$200,000

in free crypto as well as promo codes for

1-cent

guac and

1-cent

Queso Blanco through

July 31

, National Avocado Day*.

Starting at

10am PT

today, fans can access the “Buy The Dip” game by visiting:

www.chipotlebuythedip.xyz

. The game will be open from

10am PT to 6pm PT

each day through

Sunday, July 31

.

Chipotle now accepts digital currency, including cryptocurrency, nationwide through a partnership with Flexa, the global leader in pure-digital payments. Guests can use 98 different digital currencies, including Bitcoin, Ethereum, Avalanche, Solana, and Dogecoin, to pay for their real food at Chipotle with a

Flexa-enabled app

. Chipotle first immersed itself in the crypto space in April of 2021 when it became the first U.S. restaurant brand to launch a cryptocurrency giveaway through its ”

Burritos or Bitcoin

” promotion, which dished out

$100,000

in Bitcoin to celebrate National Burrito Day.

“We want to build the next generation of Chipotle fandom by connecting with the Web3 community,” said

Chris Brandt

, Chief Marketing Officer. “We’re excited to bring positivity to the crypto conversation by empowering fans to ‘Buy The Dip.’”

1. After entering the game’s site, players will click “Play Buy The Dip” and be prompted to sign into their Chipotle Rewards account or create a Chipotle Rewards account.
2. Players will then reach a “How To Play” screen that provides instructions for the “Buy The Dip” game. They can begin the game by clicking “Play Now.”
3. Players will hit “START” to make the crypto line chart move.
4. Players will then click “BUY THE DIP” for a chance to win free crypto,
   
   1-cent
   
   guac, or
   
   1-cent
   
   Queso Blanco.
5. If players win a prize, they will have 15 seconds to “CLAIM” it or “SWAP” it for a chance at a different prize. If players don’t win a prize, they can click “TRY AGAIN” for another chance.
6. All players will have three chances to win every day from
   
   July 25 through July 31
   
   .

Starting today through

Saturday, July 30

from

10am – 6pm PT

, Chipotle will give away the following:

• 
  $10,000
  
  in Bitcoin (BTC)
  • Five fans get
    
    $2,000
    
    per day

• 
  $5,000
  
  in Ethereum (ETH) per day
  • Five fans get
    
    $1,000
    
    each per day

• 
  $1,250
  
  in Solana (SOL) per day
  • Five fans get
    
    $250
    
    each per day

• 
  $3,000
  
  in Avalanche (AVAX) per day
  • 20 fans get
    
    $150
    
    each per day

• 
  $3,000
  
  in Dogecoin (DOGE) per day
  • 20 fans get
    
    $150
    
    each per day

On

Sunday, July 31

, National Avocado Day, from

10am – 6pm PT

, the brand will offer the following prizes. In total, more than 500 players will win crypto from

July 25 through July 31

.

• 
  $35,000
  
  in Bitcoin (BTC)
  • Five fans get
    
    $5,000
    
    each and one fan gets
    
    $10,000
    

• 
  $5,000
  
  in Ethereum (ETH)
  • Five fans get
    
    $1,000
    
    each

• 
  $12,500
  
  in Solana (SOL)
  • 25 fans get
    
    $500
    
    each

• 
  $11,250
  
  in Avalanche (AVAX)
  • 75 fans get
    
    $150
    
    each

• 
  $11,250
  
  in Dogecoin (DOGE)
  • 75 fans get
    
    $150
    
    each

Chipotle will offer

1-cent

guac to all Chipotle Rewards members on National Avocado Day,

July 31

, when they use the digital-only promo code “AVO2022” at checkout on the Chipotle app and Chipotle.com**.

* NO PURCHASE NECESSARY. Game begins on or about

July 25, 2022

at

10:01 a.m. PT

and ends on

July 31, 2022

at

5:59 p.m. PT

; seven daily entry periods from

10:01 am PT

–

5:59 pm PT

. Open only to legal U.S. residents of the 50 United States & D.C who are 18 years of age or older and have a Chipotle Rewards account. Limit 1 entry per person per day. See

Official Rules

for complete details, including additional eligibility restrictions, prize descriptions/restrictions/ARVs, and odds.

1-cent

Queso Blanco and

1-cent

Guac codes valid on digital orders only w/ entrée purchase and exclusive to Rewards members; add’l terms apply. Cryptocurrency values change rapidly. Cryptocurrency prizes will be awarded based on exchange rate on the date of prize award. Sponsor: CMG Strategy Co., LLC.

**Chipotle Rewards members receive one (1)

1-cent

side or entrée topping of guac with purchase of any regular entrée on the Chipotle website or the Chipotle mobile app from participating U.S. locations by using promo code “AVO2022” at digital checkout. Valid only on

July 31, 2022

, during normal business hours.  Limit one (1) per transaction. Redemption subject to availability. Not available in restaurant or on orders via third party delivery platforms. Additional cost for premium add-ons (except for side or entrée topping guac).  Not valid on chips & guac orders, kids’ meals or 3 pointers. Taxes, gratuities, and any other sides are not included and are the responsibility of the customer. Cannot be combined or used with any other coupons, promotions, or special offers.

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,000 restaurants as of

March 31, 2022

, in

the United States

,

Canada

, the

United Kingdom

,

France

and

Germany

and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune’s Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit

WWW.CHIPOTLE.COM

.

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SOURCE Chipotle Mexican Grill, Inc.