Cracking the Code to Virtual Event Success: A Trillion Dollar Market Opportunity

On behalf of Xcyte Digital Corp.

Let’s face it, attending conferences is a pain.

You drop a fortune on your flights, accommodation and entry, and spend hours traveling across states or even countries.

Once you’re there, it’s a whirlwind of keynote speeches, booth hopping and cocktail hours. In the end, you’re more drained than enriched.

Organizing these events is even worse with venue selection, sponsorship negotiations, endless logistics, and a tug-of-war with escalating costs.

But, the events landscape is continuing to shift, creating massive opportunities for companies with the right tools.

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Over the last few years, virtual events became a saving grace for keeping us all connected during lockdowns, creating some major wins in the market.

At the start of 2020, Zoom was trading at just over $70. Once lockdowns were put in place and everyone was forced indoors, the stock continued to climb, reaching a peak of $588.84 by October 2020 – a 740% increase.¹

Zoom has since dropped back down to its pre-pandemic price due to growing competition and its lack of AI capabilities.

1 1 Cracking the Code to Virtual Event Success: A Trillion Dollar Market Opportunity But one thing is for sure, it’s definitely not the lack of demand. Despite the world “going back to normal,” remote work is on the rise. In fact, a predicted 33 million Americans will shift to remote work in the next year and a half.²As the corporate world pivots, the Virtual Event Market is projected to shoot up to an impressive $1.066 trillion valuation by 2032, with a staggering 18.8% compound annual growth rate (CAGR).³

After decades of doing things the same, we now stand on the brink of an exhilarating era for events.

At the forefront of this seismic shift is Xcyte Digital Corp. (TSXV:XCYT), the virtuosos of virtual events.

Xcyte Digital isn’t just another tech firm; they’re sculpting the next-gen event space with spatial computing. Their standout multi-platform subscription service is not only cost-friendly but precisely tailored to client needs.

Harnessing AI’s might, enriching immersive environments, and providing pinpoint analytics, Xcyte defines how forward-thinking brands will connect, captivate, and thrive.

Xcyte Digital’s enviable user base boasts over 2,000 names, with powerhouses such as McDonald’s, Pfizer, and PR Newswire who have used Xcyte’s platform over the years

6 Cracking the Code to Virtual Event Success: A Trillion Dollar Market Opportunity

Such a high-caliber user base isn’t just a testament to the company’s reliability; it’s indicative of a solid business blueprint and expansive growth trajectory.

But Xcyte’s story goes beyond its users and clients; it’s about the minds driving it forward.

Xcyte’s CEO Randy Selman is a luminary with a storied career in telecom behemoths like Nortel and Siemens. Leadership, as they say, can often make or break a tech enterprise, and in Selman, Xcyte boasts a visionary.

Adding a feather to its cap, Xcyte has pioneered in the virtual space, orchestrating the inaugural business-to-business Virtual Reality Event conference, paving the way for avant-garde shifts in the sector.⁴

Simply put, Xcyte Digital Corp. (TSXV:XCYT) isn’t just another name in the industry. It’s a gateway into an industry on the cusp of explosive growth.

With a revered clientele, seasoned leadership, and an inherent drive for trailblazing, Xcyte presents a golden ticket to partner with a tech trailblazer redefining industry norms.

6 Standout Reasons

Xcyte Digital Corp. (TSXV:XCYT) Deserves Your Attention

Unparalleled Experience & Client Base: With a staggering 150,000 virtual events under their belt, Xcyte Digital (TSXV:XCYT) stands tall. Their clientele is equally impressive, boasting 2,000 members currently using their services. Additionally, 78% of the Fortune 100 companies have also been users at various points in time. Many of these companies are now leaning towards VRE-focused events.

Impressive Financials – Now and Tomorrow: With a commendable revenue of $3.74M and an EBITDA of $372K in 2022 generated from assets the company owns. Xcyte’s future looks even brighter.

Surfing the Market Wave: Xcyte’s playground is a burgeoning market brimming with potential. Forecasts pin the growth from $250B to a whopping $1 trillion in the VRE and virtual events space within six years.

Sky-high Competitor Valuations: Xcyte Digital’s peers have snagged valuations rocketing to 75x their recurring annual revenue, pointing towards a hearty market nod for this business archetype.

Tech Vanguard: As a torchbearer in the emerging tech landscape of virtual and VRE events, Xcyte Digital (TSXV:XCYT) positions itself brilliantly to capitalize on the sector’s momentum.

A Future-Forward Acquisitions Strategy: Come FY 2024, Xcyte has its sights set on key acquisitions in the realms of immersive technologies including telephony, spatial computing and virtual events. The targeted arenas? Think digital marketing, financial services, and lead generation, to name a few.

Setting the Virtual Stage With a Pioneering All-in-One Solution

In the burgeoning realm of virtual gatherings, a race is on. Numerous contenders are vying for dominance in this fast-growing sector. Xcyte Digital Corp. (TSXV:XCYT) distinguishes itself with its comprehensive, all-encompassing turnkey solution, streamlining everything from sign-up and payment to the immersive virtual event itself.

Xcyte’s impressive portfolio, with over 150,000 events under its belt, is a testament to its rich and multifaceted expertise. This extensive experience not only solidifies their reliability but also provides invaluable insights into the eclectic needs and challenges unique to virtual events.

More than just offering their proprietary EncompassPro platform, an interactive digital venue that fosters connections between organizations and their audiences, Xcyte (TSXV:XCYT) simplifies the virtual gathering space.

By providing access to leading spatial computing and event platforms like Rooom, Meetaverse, MootUp, Virtway Events, Get Real XR and Swapcard, Grip, Eventmobi, Airmeet, and CollectiVibe, along with expert guidance and support, Xcyte elevates user experiences.

Clients benefit from a custom-fit approach rather than a generic solution, selecting from an array of platform choices, all reinforced by comprehensive concierge services. This flexibility sets Xcyte apart, boosting customer satisfaction and widening the scope of their potential engagements.

Peering into the future, Xcyte Digital (TSXV:XCYT) is boldly stepping into the realm of metaverse services. They’re not merely hosting virtual events; they’re offering an expansive suite of services, including 3D world creation, content management, digital asset development, marketplace creation, and even extended reality features.

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In sum, Xcyte’s all-around offerings, deep-rooted expertise, and pioneering spirit merge to position it as a frontrunner in the growing universe of virtual events. Balancing stability with innovation, the company emerges as a notable contender in a sector poised for exponential growth.

Amidst the landscape of virtual events, several players have made their presence known:

In the summer of 2023, the VoIP and video conferencing behemoth RingCentral acquired Hopin, a platform specializing in virtual venues for events. Despite its once $7.6 billion valuation⁵ and robust live event capabilities, Hopin falls short in offering the comprehensive post-event tools and services that are part of Xcyte’s (TSXV:XCYT) repertoire.

Unity Software, known primarily for its game development tools, also ventures into creating virtual spaces for events and meetings, leveraging its strength in immersive 3D and VR environments. However, their suite doesn’t fully encompass the event lifecycle management that Xcyte Digital (TSXV:XCYT) provides.

Eventbrite, synonymous with event management and primarily focused on ticketing and registration, has adapted to support organizers’ pivot to virtual formats. However, their emphasis remains on the logistical aspects of events, rather than crafting a full-fledged virtual experience.

Contrasting these players with Xcyte Digital Corp. (TSXV:XCYT) illuminates a key point: while each has demonstrated strengths in certain facets of the virtual event domain, Xcyte delivers a more all-inclusive solution. From initial registration, continuous concierge support, to enveloping virtual experiences and even metaverse possibilities, Xcyte’s platform embodies a holistic approach.

Despite its impressive suite of services, Xcyte (TSXV:XCYT) is valued well-below its peers, signaling big things to come as the company continues its upward momentum.

1 9 Cracking the Code to Virtual Event Success: A Trillion Dollar Market Opportunity

Redefining Connections: Xcyte Digital’s Vision for Virtual Interaction

In the digital era, Xcyte Digital Corp. (TSXV:XCYT) is redefining the essence of human connections. With its EncompassPro platform, they’re at the forefront, transforming virtual gatherings into seamless, engaging experiences.

The realm of virtual reality (VR) transcends buzzwords, standing as a transformative force across numerous industries.

7 Cracking the Code to Virtual Event Success: A Trillion Dollar Market Opportunity

A recent study projects the virtual event market to surge to an eye-opening $1.066 trillion by 2032 from its current $198.8 billion.⁶

Xcyte Digital isn’t just riding this wave; they’re steering it.

When most people hear VR, they think of gaming, but the fact is, this technology is completely reshaping healthcare, military operations, architecture, and education.⁷

From surgical training and battlefield visualization to virtual property tours and immersive learning, the possibilities are endless.

Here’s where Xcyte Digital (TSXV:XCYT) stands out:

- - Immersive Experiences: Their 3D environments mimic real venues, offering a familiar yet innovative setting.
  - Intuitive Interface: Easy-to-use controls ensure both hosts and attendees navigate with ease.
  - Customized Ambiance: Tailored branding makes each event distinct and memorable.
  - User-Centric Design: Attendees steer their own journey, boosting engagement and satisfaction. Insightful Analytics: Real-time data sheds light on participation and behavior trends.

But Xcyte Digital’s (TSXV:XCYT) doesn’t just cover the interface, they make sure events go off without a hitch with comprehensive support services like:

- - Streamlined Registration: Simplified tools for both free and paid event sign-ups.
  - Strategic Communications: Customized outreach strategies to maximize event visibility and participation.
  - Expert Coaching: Dedicated support for speakers and moderators, ensuring they deliver their best.
  - Seamless Production: A proficient AV team works behind the scenes to deliver a flawless virtual experience.

Xcyte Digital Corp. (TSXV:XCYT) isn’t just participating in the virtual events industry; they’re shaping its future, offering a window into the next horizon of human experiences.

A Legacy of Excellence: Xcyte Digital’s Distinguished Portfolio

Xcyte Digital Corp. (TSXV:XCYT) isn’t just a player in the virtual space; they’re a maestro with a symphony of over 150,000 successfully orchestrated virtual events.

Their client roster reads like a who’s who of the business world, featuring over 2,000 users of the platform over the years with a significant shift towards Virtual Reality Environment (VRE) based events—a niche where Xcyte’s prowess shines brightest.

Remarkably, 78% of Fortune 100 companies have leveraged Xcyte’s innovative platform, a testament to its eminent standing in the industry.

Beyond numbers, Xcyte’s (TSXV:XCYT) reach is extensive yet intimate, engaging over 100 million participants worldwide. This isn’t just about scale; it’s about delivering unwavering quality to every user. Ties with the globe’s top-tier trade show organizers, including Tarsus, Informa, and Clarion, further solidify Xcyte’s dominance.

Xcyte’s (TSXV:XCYT) client mosaic is rich and varied, featuring luminaries like American Express, PWC, and McDonald’s, as well as esteemed institutions such as the US Federal Reserve System and the University of Pennsylvania.

6 Cracking the Code to Virtual Event Success: A Trillion Dollar Market Opportunity

This eclectic clientele, spanning sectors from finance to education, showcases Xcyte Digital’s (TSXV:XCYT) unparalleled ability to tailor its virtual event solutions to diverse industry needs.

Revolutionary Subscription Model Elevates Xcyte Digital

Xcyte Digital Corp. (TSXV:XCYT) is on the cusp of launching a subscription model that promises to be a game-changer. With plans ranging from approximately $7,000 to $33,000 monthly, this model isn’t just a revenue generator—it’s a paradigm shift in customer engagement.

8 Cracking the Code to Virtual Event Success: A Trillion Dollar Market Opportunity

The introduction of managed services is expected to amplify the value of these subscriptions by an impressive 40%. This not only showcases Xcyte Digital’s (TSXV:XCYT) commitment to providing comprehensive solutions but also positions it as a one-stop-shop for diverse virtual event needs.

At the heart of this subscription model is a dedication to inclusivity. Customers aren’t shackled to a single platform; instead, they’re given the keys to a suite of event platforms, offering unparalleled adaptability to meet specific requirements.

The profit prospects for Xcyte Digital (TSXV:XCYT) are as robust as they are exciting, with an anticipated gross margin of approximately 80%. This isn’t just profitability; it’s a masterclass in financial efficiency.

But Xcyte’s vision extends beyond mere profit. By transforming potential competitors into collaborators, Xcyte Digital is redefining industry dynamics, fostering a culture of partnership over rivalry, and unlocking new horizons for growth.

4 1 Cracking the Code to Virtual Event Success: A Trillion Dollar Market Opportunity

And the cherry on top? Stability. With a forecast that 80% of its revenue will be recurring, Xcyte Digital (TSXV:XCYT) offers a blend of growth and predictability that’s hard to come by.

This new subscription model embodies the essence of what makes Xcyte Digital an enticing proposition: a harmonious blend of profitability, innovation, and enduring stability.

It’s not just a business model; it’s a testament to the company’s vision for sustained excellence.

Virtual Event Industry Pioneers with Capital Markets Experience

When it comes to leadership, Xcyte Digital Corp. (TSXV:XCYT) sets itself apart. Among the roster of capable hands running the company, include:

Randy SelmanCEO

Selman co-founded Onstream Media, a leading company in webcasting and virtual events, and served as its CEO, President, and Chairman. Selman is no stranger to smart business moves; he’s made key acquisitions like Infinite Conferencing and Entertainment Digital Network. Before Onstream, he founded software developer SK Technologies Corporation and led it as Chairman, President, and CEO.

Alan SapersteinCOO and Director

Saperstein is not new to leadership; he co-founded Onstream Media (with Selman), a key player in the tech space, where he ran day-to-day operations for Onstream Media (formerly Visual Data). He’s also co-managed several tech patents used by hundreds of companies all over the world. Before diving into the tech world, Saperstein was a big deal in entertainment too. He was the Director of the Entertainment Division for NFL Films and produced over 100 rock videos for famous bands.

David AdlerIndependent Director

Adler brings a wealth of experience in the event and media sectors. He founded BizBash in 2000, a successful event company that he sold to Tarsus in 2019. Not stopping there, Adler also created the CEME Coalition, a key player in the convention and event industry. His leadership skills extend beyond his companies, having served on several boards including the Magazine Publishers Association and the Fine Arts Committee of the US State Department.

Jamie Hayes-JonesPresident Event Technologies

As the current President of Event Technologies at Xcyte, Hayes-Jones brings a rich history of success and creativity to the table. He founded Launch Interactions after realizing that no single solution could meet the unique needs of every event. His expertise is backed by his work with thousands of clients and over 15 million attendees.

Sabrina GeorgeSenior VP of Marketing

With over two decades of expertise in various kinds of marketing, George is the go-to person for anything related to promoting a business online and offline. Before joining Xcyte, she served for more than 15 years as the Vice President of Marketing at Onstream Media. There, she played a key role in launching EncompassPro, a game-changing virtual event platform, and its LeadGenFirst division. Earlier in her career, George was the Director of Marketing at Infinite Conferencing, where she built a strong online presence for the company and led successful campaigns to attract new customers.

Quick RECAP – 6 Essential

Insights into Xcyte Digital Corp. (TSXV:XCYT)

Solid Track Record & Client Base: Xcyte Digital (TSXV:XCYT) has masterfully executed over 150,000 virtual events and nurtures a robust user base including over 78% of Fortune 100 companies who have utilized the company’s services over the years. Many companies are eagerly pivoting towards VRE-based events, underscoring Xcyte’s pivotal role in this transition.

Financial Growth Trajectory: For the year 2022, Xcyte’s assets and owned businesses generated a commendable revenue of $3.74M and an EBITDA of $372K. Projections for 2026 are set high, with revenue and EBITDA expected to soar.

Sectorial Expansion: Operating within a rapidly expanding industry, Xcyte (TSXV:XCYT) is poised to ride the growth wave from a current $250B to an impressive $1 trillion market in VRE and virtual events over the next 6 years.

Robust Valuation Prospects: Peers within the industry have reached lofty valuations, some up to 75 times their annual recurring revenue. This trend suggests a strong market trust in business models like that of Xcyte.

Technological Leadership: Xcyte (TSXV:XCYT) is a trailblazer in cutting-edge technologies in the virtual and VRE events space. As the industry evolves, Xcyte is strategically placed to seize emerging opportunities.

Strategic Acquisitions in Sight: Xcyte has charted out a plan for strategic acquisitions by Fiscal Year 2024. These acquisitions are targeted across diverse fields including in the immersive technologies space and telephony, spatial computing, virtual events, digital marketing, financial services, and lead generation, setting the stage for multifaceted growth.

In the dynamic and ever-expanding universe of virtual events and VRE, Xcyte Digital Corp. (TSXV:XCYT) emerges as a beacon of innovation, unwavering commitment, and astute strategic foresight.

With an exceptional legacy of success and a visionary gaze set firmly on the future, Xcyte Digital’s journey is not just remarkable — it’s a thrilling adventure in the making.

As they continue to sculpt the landscape of virtual connectivity, their story is becoming an essential one for industry enthusiasts and forward-thinking investors alike.

To fully immerse yourself in the Xcyte Digital (TSXV:XCYT) experience, explore their comprehensive suite of offerings, delve into their robust financial frameworks, and navigate their strategic roadmap by visiting their official website.

Keep your finger on the pulse of all the groundbreaking developments as the Xcyte Digital saga continues to unfold.

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footnotes:
[1] ZM 59.91 ▼ −0.15% (tradingview.com) https://www.tradingview.com/chart/?symbol=NASDAQ%3AZM [2] https://www.forbes.com/advisor/business/remote-work-statistics/ [3] https://www.globenewswire.com/en/news-release/2023/03/21/2631159/0/en/Virtual-Event-Market-to-Reach-1-066-Billion-in-2032-Finding-Innovative-Ways-for-Networking-and-Collaboration-Report-By-Market-us.html [4] https://metaversebusinessconference.com/ [5] https://www.axios.com/2023/08/03/hopin-once-valued-at-76-billion-makes-some-major-changes [6] https://www.globenewswire.com/en/news-release/2023/03/21/2631159/0/en/Virtual-Event-Market-to-Reach-1-066-Billion-in-2032-Finding-Innovative-Ways-for-Networking-and-Collaboration-Report-By-Market-us.html [7] https://www.trio.dev/blog/virtual-reality-applications

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Cracking the Code to Virtual Event Success: A Trillion Dollar Market Opportunity

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A Legacy of Excellence: Xcyte Digital’s Distinguished Portfolio

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