Teenagers are dumping milk out in grocery shops as part of a new movement to increase awareness of the emissions from the dairy industry.

Pouring milk in grocery stores is the newest environmentalist fad.

Teenagers in the UK are participating in “milk pours” because they are concerned about the environment. According to the animal rights organization Animal Rebellion, the latest craze involves purchasing milk cartons from grocery shops, spilling the contents out, and then returning the cartons.

Teenagers are shown in social media videos pouring milk on the ground, over checkout counters, and in other areas of the business.

“The dairy industry is incredibly environmentally destructive. The world’s top 5 meat and dairy corporations are now responsible for more GHG emissions than Exxon, Shell or BP,” the organization said in a tweet Saturday.

“We NEED a plant-based future now,” it added.

Meet the female inventor of the company that discovered this new trend.

The account also shared a report from Grain, an international non-profit organization, and the Institute for Agriculture and Trade Policy (IATP), which calls for the planet to “dramatically reduce its greenhouse gas emissions” by eliminating meat and dairy consumption.

The “milk pours,” according to Animal Rebellion, occurred on Saturday in eight different cities, including London, Manchester, Norwich, and Edinburgh.

Many nations have set rules on the agriculture sector, such as caps on nitrogen emissions brought on by dairy production. Although these have also come under fire, environmentalists have promoted the use of dairy substitutes such almond, soy, coconut, and oat milk, but even these have had negative reactions.

So what other plant-based milk options are available?

Sesame milk is the latest trend and is gaining serious momentum against its competitors.

Why sesame? It is one of the world’s most sustainable crops and Hope and Sesame Sesamemilk uses 95% less water than almond milk. It is also naturally pest-resistant, and the protein in sesame milk is 8x that of almond milk, 2-3x oat milk and comparable to dairy.

Sesame milk could potentially be bigger than plant-based meat. 

Meet the female inventor of the company that discovered this new trend.